Content and commerce: How to leverage hype to boost sales
DTC brands now face an uncomfortable truth—you can only do so much with paid advertising. Moving forward, the key to success will be building a self-sustainable strategy centered around content, commerce, and community.
Social media trends to watch for in 2022
What trends can you cash in on to up your social media game in a constantly-evolving social media landscape? Let’s take a look at how social media is changing and what you can expect in this space during 2022.
#tiktokmademebuyit: Community commerce for customer acquisition
Brands have a unique opportunity right now to leverage this new-ish social commerce trend and use it to blow their customer acquisition goals out of the water.
Focusing on customers and leading with compassion by Lainie Schreiber of Latico Leathers
I credit the thriving state of our business to the unwavering dedication of our customers, our heirloom-quality and meticulous attention to detail, our blossoming affiliate program, and our ability to be flexible with the changing times.
Influencer marketing and the power of being underestimated by Article's Duncan Blair
I learned from great leaders and enjoyed incredible opportunities to test myself, which culminated in working with Iggy Pop on a campaign that went on to win a Grand Prix at the Cannes Lions.
Aaron Orendorff on iOS updates, discounting in DTC, and why It’s still Google’s world
Orendorff discusses how eCommerce brands are navigating the ongoing global shipping crisis and the absolute dos and don’ts around Facebook ad tactics in the wake of this year’s iOS updates.
Content and commerce don't have to suck
How Netflix and Apple TV dropped the ball with fan merch, and a few ideas on how they can redeem themselves.
Want to boost website conversions? Fill it with user-generated content!
The primary benefit of UGC for brands is that it directs customers right to your product pages. And, it influences them to buy.
How Nike, Rootine, Tarte, and other brands are capturing consumers’ hearts with personalization
In the highly competitive eCommerce world, personalization isn’t an option; it’s a must.
Instagram SEO: Marketers and influencers share 8 tips to get started
Instagram search optimization uses a combination of hashtags, keywords, captions, names, and bios to increase exposure and attract followers.
Clothing rental services post-COVID
The rise of the subscription model is rewriting the rules of fashion in favor of access over ownership.
The future of clean meat: Why Impossible Foods’ move to DTC is just the beginning
People don’t change—but the market does.
Future Commerce Nine by Nine report: The return to brick and mortar?
The real deal: Direct-to-consumer brands just need to be everywhere
How DTC plant companies are educating newbies with video
TrendHunter has marked the DTC plant industry as “hot”, and it’s not hard to see why.
Product line diversification: How and why DTC brands are expanding from their core offerings
Retail and DTC are evolving rapidly due to the increasing costs associated with advertising and customer acquisition.
Can social commerce actually work in the west?
Social commerce is here. Who's going to bundle it for us?
How to take product sampling into the eCommerce space
ECommerce brands are slowly taking product sampling into a digital space—but how do you take a traditionally physical marketing tool and translate it into an online one?
5 reasons customers abandon carts, and how to stop it
There’s nothing worse than getting customers to that final checkout page only to have them leave and shop elsewhere.
It's Rental SZN. Are men ready for it?
The rise of re-commerce and clothing rentals are worthy examples in womenswear, but on the men’s side, the thought of dudes renting clothing (not named a tuxedo) sounds crazy, until it's not.
The ultimate guide to early—and scrappy—customer research
We’re obsessed with sharing our thoughts and opinions online—everything you need already exists somewhere.
The wild world of being a sneaker broker
Sneaker brokers are difficult to put in a box. Yuanrun Zheng is a mediator, buyer, seller, and delivery guy. Being dialed into the who, what, when, and where is everything in this business.
Are conscious consumers causing retail to evolve?
Do consumers only want to spend their money with eco-friendly brands?
The State of Retail in 2021
Businesses need to adjust and embrace the future of retail. Here are some things to consider for the rest of 2021.
Are you combining online shopping with social media? Here’s why you should
Brands using social media to sell products are bringing in a whopping $90 billion—and it’s projected to hit $605 billion within the next seven years.
DTC Healthcare: The Good, Bad, and the Creator
DTC healthcare is exploding—and it's just the beginning
How to optimize PDPs, according to SEO experts from Sozy, Sixth City Marketing, & more
The product detail page (PDP) is the main place where consumers interact with your brand, yet only over a third of brands invest time and money on optimizing these pages.
How to wean your ecomm brand off paid ads
We can’t escape the truth: People don’t want to see ads online. They want to scroll their social feeds to see what their friends are doing.
America’s obsession with coffee as consumers
Let’s look at America’s history with coffee, how it’s morphed from function to luxury, and how eCommerce has changed this for the better.
Vacation by Poolside Fm's viral launch shows DTC brands how to do things better
Vacation’s launch is rife with clever marketing strategies cloaked under Poolside FM’s perpetually laid-back approach.
Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo
There was a disconnect between the beverage industry and the culture at large–I wanted to connect those dots.
The generational war: Millennial vs. Gen Z buying myths
Many brands forget the fundamentals of marketing when they’re chasing after a shiny new generation of buyers. While some growth hacking tactics are valuable considerations, never forget your basics
What the J.Peterman catalog can teach you about hyper-creative product descriptions
Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.
Food is the new streetwear
And a few lessons that consumer brands can learn from food brands.
How retailers can help customers create powerful, organic user-generated content in-store
To attract foot traffic and inspire user-generated content (UGC), retailers are dreaming up visual environments they hope will become can’t-miss photo opps
The future of ecommerce livestreaming: Lessons from China's selling machine
With so much of China’s ecommerce revenue fueled by livestreaming, it’s only natural to wonder if the trend will hit North America and Europe in the same way
The Peloton community building playbook
Peloton was poised to become the pandemic fitness brand of choice because of its investment in community; see how they did it.
Is it too early for ecommerce brands to accept crypto payments?
If you’re not accepting bitcoin as a merchant, are you missing out on an opportunity to capture a meaningful segment of your market?
Standing out in a DTC saturated market
When everything around us seems to be changing at warp speed, it makes sense that consumers place importance on more things than just affordability. So, what do consumers want now?
Thank yourself later for starting a buy now, pay later program
Buy now, pay later (BNPL) platforms enable customers to spread the cost of their sale out across a pre-determined number of equal payments.
Industry West: 900+ orders and $700K+ in sales from one Instagram post
How an Instagram trend inspired a new sales tactic for Industry West
How Ugmonk forgoes 3PL providers and handles ecommerce fulfilment in-house by Jeff Sheldon
Hear from Ugmonk founder Jeff Sheldon about why he forgoes 3PL providers to manage order fulfillment in-house
7 ways to repurpose your ecommerce content in 2021
There’s an opportunity to repackage your popular content into various other forms for different mediums (like audio, visuals/video, and syndicating it to your website) so it can reach even more people in their preferred formats.
The cookie apocalypse is coming, and that's great news for Creators
Content and creatives that capture an audience’s attention will be the primary driving factor in the new selling era because they will always be vital.
How DTC brands can use packaging as an innovative branding medium
Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel that reaches 100% of your customers.
6 DTC Super Bowl ads that prove TV’s not dead
If TV is dead, why are traditionally DTC companies spending millions of dollars on ads?
Linear commerce and Nelk
Linear Commerce is evolving quickly. Nelk started as a prank channel on YouTube. Learn more here.