Ecommerce
Instagram platform seo

Instagram SEO: Marketers and influencers share 8 tips to get started

Tina Donati

Instagram search optimization uses a combination of hashtags, keywords, captions, names, and bios to increase exposure and attract followers.

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Nuuly clothing rental

Clothing rental services post-COVID

Kaleigh Moore

The rise of the subscription model is rewriting the rules of fashion in favor of access over ownership. 

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FutureCommerce #paid

Future Commerce Nine by Nine report: The return to brick and mortar?

Tiffany Regaudie

The real deal: Direct-to-consumer brands just need to be everywhere

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DTC plant companies

How DTC plant companies are educating newbies with video

Tiffany Regaudie

TrendHunter has marked the DTC plant industry as “hot”, and it’s not hard to see why.

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Merch is the new luxury

Clayton Chambers

Let's look at a few creators who are driving this shift, subtle or not, and explore why flexing your tote bag is more fun than flexing a handbag.

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Haircare and lash brand Vegamour

Product line diversification: How and why DTC brands are expanding from their core offerings

Kaleigh Moore

Retail and DTC are evolving rapidly due to the increasing costs associated with advertising and customer acquisition.

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Can social commerce actually work in the west?

Clayton Chambers

Social commerce is here. Who's going to bundle it for us?

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How to take product sampling into the eCommerce space

Laura Leiva

ECommerce brands are slowly taking product sampling into a digital space—but how do you take a traditionally physical marketing tool and translate it into an online one?

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ecommerce abandoned cart

5 reasons customers abandon carts, and how to stop it

Laura Leiva

There’s nothing worse than getting customers to that final checkout page only to have them leave and shop elsewhere.

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mens rental clothing

It's Rental SZN. Are men ready for it?

Clayton Chambers

The rise of re-commerce and clothing rentals are worthy examples in womenswear, but on the men’s side, the thought of dudes renting clothing (not named a tuxedo) sounds crazy, until it's not.

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The ultimate guide to early—and scrappy—customer research

Tiffany Regaudie

We’re obsessed with sharing our thoughts and opinions online—everything you need already exists somewhere. 

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Yuanrun Zheng sneaker broker

The wild world of being a sneaker broker

Clayton Chambers

Sneaker brokers are difficult to put in a box. Yuanrun Zheng is a mediator, buyer, seller, and delivery guy. Being dialed into the who, what, when, and where is everything in this business.

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Retail landscape shopping mall

Are conscious consumers causing retail to evolve?

Ashley R. Cummings

Do consumers only want to spend their money with eco-friendly brands?

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The State of Retail in 2021

Kaleigh Moore

Businesses need to adjust and embrace the future of retail. Here are some things to consider for the rest of 2021.

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Are you combining online shopping with social media? Here’s why you should

Laura Leiva

Brands using social media to sell products are bringing in a whopping $90 billion—and it’s projected to hit $605 billion within the next seven years. 

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DTC Healthcare: The Good, Bad, and the Creator

Tiffany Regaudie

DTC healthcare is exploding—and it's just the beginning

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How to optimize PDPs, according to SEO experts from Sozy, Sixth City Marketing, & more

Ashley R. Cummings

The product detail page (PDP) is the main place where consumers interact with your brand, yet only over a third of brands invest time and money on optimizing these pages.

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How to wean your ecomm brand off paid ads

Tiffany Regaudie

We can’t escape the truth: People don’t want to see ads online. They want to scroll their social feeds to see what their friends are doing.

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America’s obsession with coffee as consumers

Clayton Chambers

Let’s look at America’s history with coffee, how it’s morphed from function to luxury, and how eCommerce has changed this for the better.

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Vacation by Poolside Fm's viral launch shows DTC brands how to do things better

Kaleigh Moore

Vacation’s launch is rife with clever marketing strategies cloaked under Poolside FM’s perpetually laid-back approach.

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Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo

Sandro Roco

There was a disconnect between the beverage industry and the culture at large–I wanted to connect those dots.

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The generational war: Millennial vs. Gen Z buying myths

Tiffany Regaudie

Many brands forget the fundamentals of marketing when they’re chasing after a shiny new generation of buyers. While some growth hacking tactics are valuable considerations, never forget your basics

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What the J.Peterman catalog can teach you about hyper-creative product descriptions

Tiffany Regaudie

Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.

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Food is the new streetwear

Clayton Chambers

And a few lessons that consumer brands can learn from food brands.

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How retailers can help customers create powerful, organic user-generated content in-store

Kaleigh Moore

To attract foot traffic and inspire user-generated content (UGC), retailers are dreaming up visual environments they hope will become can’t-miss photo opps

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The future of ecommerce livestreaming: Lessons from China's selling machine

Tiffany Regaudie

With so much of China’s ecommerce revenue fueled by livestreaming, it’s only natural to wonder if the trend will hit North America and Europe in the same way

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The Peloton community building playbook

Tiffany Regaudie

Peloton was poised to become the pandemic fitness brand of choice because of its investment in community; see how they did it.

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Is it too early for ecommerce brands to accept crypto payments?

Tiffany Regaudie

If you’re not accepting bitcoin as a merchant, are you missing out on an opportunity to capture a meaningful segment of your market?

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Standing out in a DTC saturated market

Laura Leiva

When everything around us seems to be changing at warp speed, it makes sense that consumers place importance on more things than just affordability. So, what do consumers want now?

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Thank yourself later for starting a buy now, pay later program

Tim Peckover

Buy now, pay later (BNPL) platforms enable customers to spread the cost of their sale out across a pre-determined number of equal payments.

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Industry West: 900+ orders and $700K+ in sales from one Instagram post

Kaleigh Moore

How an Instagram trend inspired a new sales tactic for Industry West

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How Ugmonk forgoes 3PL providers and handles ecommerce fulfilment in-house by Jeff Sheldon

Jeff Sheldon

Hear from Ugmonk founder Jeff Sheldon about why he forgoes 3PL providers to manage order fulfillment in-house

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7 ways to repurpose your ecommerce content in 2021

Kaleigh Moore

There’s an opportunity to repackage your popular content into various other forms for different mediums (like audio, visuals/video, and syndicating it to your website) so it can reach even more people in their preferred formats.

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The cookie apocalypse is coming, and that's great news for Creators

Tim Peckover

Content and creatives that capture an audience’s attention will be the primary driving factor in the new selling era because they will always be vital.

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How DTC brands can use packaging as an innovative branding medium

Packaging is the first physical touchpoint between your business and your customer. Plus, it’s the only marketing channel that reaches 100% of your customers. 

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6 DTC Super Bowl ads that prove TV’s not dead

Matthew Sourgoutsidis

If TV is dead, why are traditionally DTC companies spending millions of dollars on ads?

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Sustainable Ecommerce: 7 ways to make the shift

Kaleigh Moore

Ecommerce is evolving into something bigger and more meaningful in our lives, and sustainability efforts are moving front and center as shoppers and brands alike ask: What’s best for the environment?

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8 tips to build your ecommerce email list

Tiffany Regaudie

While email as a channel may not be new or sexy, it is effective. The conversion rate for e-commerce brands via email hovers at around 15% in 2020, much higher than paid and organic social.

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Four lessons for DTC operators

Roger Figueiredo

Four key principles for entrepreneurs looking to build a great direct-to-consumer brand

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Linear commerce and Nelk

Phil Jacobson

Linear Commerce is evolving quickly. Nelk started as a prank channel on YouTube. Learn more here.

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