Ashley R. Cummings

Ashley R. Cummings is a freelance writer specializing in commerce, marketing, advertising, and the Creator Economy.

CONNECT
Twitter logo black.Instagram logo black.
Triple Whale: How an enterprise SaaS found a highly relatable voice on social media
If you want to be successful in B2B marketing, make your efforts look more like DTC marketing. At least that’s the emerging train of thought, and strategy being following by Triple Whale, a marketing analytics and attribution SaaS.
By
Ashley R. Cummings
&
Read More
How Pura sells the sense of smell, even across digital platforms
Brands that sell fully sensory products, especially senses that don’t translate well in a digital setting—taste and smell—have a unique marketing challenge. It’s not an easy task, but some brands, like Pura, are still somehow knocking their eCommerce sales out of the park.
By
Ashley R. Cummings
&
Read More
Furniture retailers see decline in sales, layoffs since height of COVID boom
A cushy new sofa or mattress isn’t always enough to pad the discomfort of inflation and a down economy, and furniture sales are now slowing. 
By
Ashley R. Cummings
&
Read More
Meet Vantana: Digital creator, artist, Twitch streamer, and online Yoga instructor
Vantana is an artist who abandoned traditional work during the pandemic to focus on his creative digital projects.
By
Ashley R. Cummings
&
Read More
Should brands hire creators over agencies to produce high-fidelity content?
If creator content is so effective across social media, should brands be turning to creators for all kinds of high-fidelity content as well? And, is there a benefit to hiring creators directly instead of going the traditional route and hiring an agency? 
By
Ashley R. Cummings
&
Read More
Creators without influence (gasp!) can still benefit your brand
In today’s digital age, the term “creator” has been taken hostage by those with a critical mass of followers and who make money exclusively from growing an audience.But the reality is that being a creator doesn’t mean you have to have hundreds of thousands of TikTok followers, and being an influencer doesn’t mean you’re qualified to ‘create.’
By
Ashley R. Cummings
&
Read More
TerraZero, VentureBeat announce partnership on ‘Metaverse event center’ in Decentraland
Metaverse focussed company TerraZero today announced a partnership with tech, gaming and AI media and event company VentureBeat, the tech that will see the two build a Metaverse event center and corporate showcase environment in Decentraland.
By
Ashley R. Cummings
&
Read More
Recent social media updates you need to keep an eye on
Here’s just some of what’s come down the pike in terms of social media updates over the past couple of weeks.
By
Ashley R. Cummings
&
Read More
Spiritual TikTok: Content creators target digital worship (of all things)
Traditionally, people have sought answers to these big questions from spiritual gurus, religious leaders, palm readers, prophets, books, community groups (sometimes cults), nature, psychedelics, and other physical sources.But, with the advent of the Internet, the growth of the Creator Economy, and the rise of TikTok as a source of information, spiritual enlightenment is innovating right along with popular technology.
By
Ashley R. Cummings
&
Read More
Alisha Ether (LeeshCapeesh) on her journey to becoming a full-time creator on Twitch
While her gaming skills are on point and it’s a riot to watch her play, Alisha Ether's fun personality is what makes me continue to avidly consume her content. She’s conversational, warm, and absolutely hilarious.
By
Ashley R. Cummings
&
Read More
F*** You Pay Me looks to help close the influencer pay gap
While the creator-led economy opens the door for individuals to make more money than they made in traditional roles, the answer isn’t black in white in regard to how much any influencers are actually making (male or female). @MsYoungProfess, founder of F*** You Pay Me (FYPM) created FYPM in response to this problem. The organization’s mission is to bring more transparency, accountability, and fairness to the influencer industry, and to make sure influencers get paid what they’re worth.
By
Ashley R. Cummings
&
Read More
Gifting platform, Govalo, launches new integration with Recharge
This Govalo x Recharge integration makes it possible for merchants who have built a successful gifting program to capture all the benefits of both gifting and subscription commerce.
By
Ashley R. Cummings
&
Read More
BeReal: What’s the appeal of Gen Z’s new fave app, and how can brands participate?
Authenticity works. And, based on the popularity of the latest social media app, BeReal, people want even more. Here’s a closer look at what BeReal is, why it’s growing, and how brands are sneaking onto the platform.
By
Ashley R. Cummings
&
Read More
InfluencerMade founder Chris Grayson on best practices for brands and creators to work together
You’ve heard all the success stories of content creators turned business owners. Chris Grayson is one such success story. He started his career as a content creator in the gaming industry, and his success led him to start InfluencerMade, a hub with the resources aspiring creators need to experience success.
By
Ashley R. Cummings
&
Read More
Direct mail: A trend that will never die
Direct mail is as old as dirt.Okay, maybe it’s not that old, but it’s been around for a long time. It’s difficult to pinpoint the exact origin of direct mail, but the Montgomery Ward catalog from 1872 is credited as the first public mail order catalog.
By
Ashley R. Cummings
&
Read More
How Stryx landed a deal on Shark Tank and insight into its “secret sauce” for success on TikTok
The women’s skincare market is tough. Think of any problem, from a pimple to a pore, and there are dozens, if not hundreds, of products available.Men don’t have the same options. Stryx was one of the first names in the industry to understand this gap and to create products that addressed men’s skincare issues specifically. 
By
Ashley R. Cummings
&
Read More
The Creative Ladder: New nonprofit supporting underrepresented creatives launched by Ryan Reynolds, Dionna Dorsey Calloway, and David Griner
A group of leading marketers, designers and creators have come together in support of making creative careers more accessible to young people and underrepresented communities.Announced at Cannes Lions last week, the new nonprofit has been named The Creative Ladder and is being led by Ryan Reynolds (yes, that one), Dionna Dorsey Calloway, and David Griner.
By
Ashley R. Cummings
&
Read More
Will the creator economy help close the gender pay gap?
The growth of the Creator Economy can be largely (not exclusively) attributed to women and their entrepreneurial efforts.Statista, for example, found that 84% of social media influencers who post sponsored content are women, while only 16% are men. Women represent 48% of all freelancers, while 45.5% are men. And, more women than men started their own businesses from scratch during the pandemic.
By
Ashley R. Cummings
&
Read More
Who runs the world? (Creators)
Creators are about to have leverage, control, and political and cultural influence to the degree that is unprecedented.
By
Ashley R. Cummings
&
Read More
Want to boost website conversions? Fill it with user-generated content!
The primary benefit of UGC for brands is that it directs customers right to your product pages. And, it influences them to buy.
By
Ashley R. Cummings
&
Read More
#tiktokmademebuyit: Community commerce for customer acquisition
Brands have a unique opportunity right now to leverage this new-ish social commerce trend and use it to blow their customer acquisition goals out of the water.
By
Ashley R. Cummings
&
Read More
The creator economy: 2022 predictions from industry experts
We spent the last month speaking with industry professionals about the future of the creator economy, and predictions for 2022.
By
Ashley R. Cummings
&
Read More
The TikTok method that scored Run Gum 7k followers in 6 Hrs
See how TikTok creator @growithjessie uses this method to triple followers for multiple brands
By
Ashley R. Cummings
&
Read More
Savannah Sanchez on mastering Facebook’s reel ads
To better understand how brands can master social advertising, I talked to the Tsar-itsa of social advertising, Savannah Sanchez.
By
Ashley R. Cummings
&
Read More
How to optimize PDPs, according to SEO experts from Sozy, Sixth City Marketing, & more
The product detail page (PDP) is the main place where consumers interact with your brand, yet only over a third of brands invest time and money on optimizing these pages.
By
Ashley R. Cummings
&
Read More
Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends
Reviews are such an important part of any direct-to-consumer business because they have a huge impact on relationship-building with customers and driving sales
By
Ashley R. Cummings
&
Read More
Insights from QYOU: The team behind viral TikTok promo campaigns for Ghostbusters, Resident Evil, Scream, & Clifford
If you’re a TikTok fan, you’ve likely seen awesome ads from creators promoting up-and-coming movies.You may have even participated in some of the viral, movie-related TikTok trends, including the “Voice of Ghostface” sound, the “Big Red Dog” effect on TikTok, or the branded “#GhostYourProblems” effect.
By
Ashley R. Cummings
&
Read More
How Zenni drives record numbers through partnerships with Chicago Bulls, Iris Apfel, Rashida Jones, & more
The most successful partnerships are ones when the partner is already a fan of our brand and understands our values.
By
Ashley R. Cummings
&
Read More
How to use live events to capture the attention of Gen Z
If brands want to connect with Gen Z—especially during live events—they must rethink traditional advertising and meet them where they live—on their phones.
By
Ashley R. Cummings
&
Read More
How the “Sing 2” TikTok campaign went viral
QYOU launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging.
By
Ashley R. Cummings
&
Read More
How Nike, Rootine, Tarte, and other brands are capturing consumers’ hearts with personalization
In the highly competitive eCommerce world, personalization isn’t an option; it’s a must.
By
Ashley R. Cummings
&
Read More
How Allen Edmonds created an eco-conscious brand
Allen Edmonds has dedicated time, energy, and resources to building an eco-conscious recrafting program—without giving up luxury, leather footwear.
By
Ashley R. Cummings
&
Read More
Fashion, NFTs, & The Metaverse—Oh My!
How retailers are leveraging digital assets to boost brand recognition, engage buyers, and grow communities
By
Ashley R. Cummings
&
Read More
An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators
I had the opportunity to interview Chris and Fanjoy’s VP of Talent, Josh “Caru” Glodoveza, to learn more about the power of partnering with creators
By
Ashley R. Cummings
&
Read More
Dream bigger! The reach of creators is much more extensive than you may imagine
We already know creators have influence over niche communities on single platforms. On YouTube, 22,000 creators have reached the one million followers threshold. On Instagram, 500,000 have achieved 100,000 followers or more.But once you’ve reached the summits of creator success on your platform, where’s the space to grow? If you feel tapped out by the possibilities present in your current community or current platform, it can be difficult to explain trends like this:
By
Ashley R. Cummings
&
Read More
What I've learned from a year-long dive into the Creator Economy
Over the past year, I've read (and written) hundreds of articles about influencer marketing, social advertising, and the Creator Economy. Here are the most important things I’ve learned and some common themes running through conversations.
By
Ashley R. Cummings
&
Read More
Decentraland and the future of renting land in the metaverse
A look at the future of renting land in the metaverse and how brands can activate opportunities across Decentraland and elsewhere.
By
Ashley R. Cummings
&
Read More
Creators are the new celebrities (and brands know it)
While brands still often recruit celebrities for big marketing campaigns, superstars aren’t the only—or best—option for building brand credibility anymore.With the advent of social media and the rise in creator fandoms, brands are now turning to creators for endorsements. What’s more, many creators lend greater clout to a brand than big celebrities do.
By
Ashley R. Cummings
&
Read More
Brands make plans for new Instagram tagging feature
Instagram is officially doubling-down on its product tagging feature, recently announcing it will be rolling out the functionality to all users in the United States, no longer reserving it for just brands.
By
Ashley R. Cummings
&
Read More
Growing brand partnerships on TikTok with insight from Kristina Mikhalkova of Vessi
Brands and creators are partnering to leverage TikTok’s creative power—and the results are eye-popping. With a recent TikTok report outlining impressive results from these partnerships, there’s no time like the present to team up with your favorite creators to establish social proof, boost brand and product awareness, and increase sales.
By
Ashley R. Cummings
&
Read More
Brands building communities and investing in creators are miles ahead of competitors
While the state of the world, commerce, and marketing is in flux, this remains the same: Successful marketing and advertising is still about finding and connecting with the right audience in meaningful ways.
By
Ashley R. Cummings
&
Read More
15 creators like Ceara O’Sullivan and CJ Eats share their best piece of advice for aspiring creators
I connected with some of my favorite people to get more advice about how creators can grow, find a niche, connect with brands, and be successful.
By
Ashley R. Cummings
&
Read More
Are creators the next breed of educators?
Let’s take a closer look at why the rise of the Creator Economy is changing the future of education and how creators are a new breed of educators.
By
Ashley R. Cummings
&
Read More
Are conscious consumers causing retail to evolve?
Do consumers only want to spend their money with eco-friendly brands?
By
Ashley R. Cummings
&
Read More
How an agency comprised solely of Gen Z employees creates viral ad campaigns
To better understand how brands can engage Gen Z; I interviewed Charlie Naus, Managing Director and Co-Founder of Carson+Doyle agency
By
Ashley R. Cummings
&
Read More
12 inspiring Black Creators to follow immediately
This article hopes to amplify the stories of 12 up-and-coming and inspiring Black Creators. Their social accounts and creative projects exude confidence, style, drive, and grace.
By
Ashley R. Cummings
&
Read More