How an Influencer Built the Most Recognizable Makeup Brand on Instagram: The Glossier Success Story
Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.
Influencer trends in food & beverage: Inspiration and insights for your next campaign
Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.
How the 80s shaped influencer marketing
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?
The World’s First Influencer Creates a Makeup Brand: The EM Cosmetics Story
Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story
How Influencer Marketing Built a $400 Million Brand: The SPANX Success Story
The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.
How the 90s shaped influencer marketing: 13 examples
A year-by-year look at influencer marketing from the 90s
The power of health and wellness creator marketing: 15 examples
15 Examples of Brands Using Health & Wellness Influencers
25 Examples of influencer marketing during COVID-19
Here are 25 examples of how brands are using influencer marketing to get to consumers during COVID-19.
The power of creators on TikTok
A colleague asked me to share my lens on the power of creators on TikTok.
Creator Highlight: Nicholas Pakradooni
This Week’s Featured Creator is Nicholas Pakradooni, @cholpak.
Better Influencer Marketing with social listening
Once upon a time, if your brand was big enough, your company had a department dedicated to one thing — reading newspapers.
Creator Highlight: Jessica Lam
Howdy friends! My name is Jessica and I am a #paid Editorial Team Member and the blogger behind Diary of a Toronto Girl, a Toronto-based…
Creator Highlight: Jeff Isy
Jeff Isy was born and raised on the little African island, Mauritius, before moving to Canada in 2009. He speaks three languages, French…