Creator Economy

How an Influencer Built the Most Recognizable Makeup Brand on Instagram: The Glossier Success Story

Tiffany Regaudie

Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.

See more
Shop now

Influencer trends in food & beverage: Inspiration and insights for your next campaign

Hannah Cameron

Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.

See more
Shop now

How the 80s shaped influencer marketing

Kaleigh Moore

In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?

See more
Shop now

The World’s First Influencer Creates a Makeup Brand: The EM Cosmetics Story

Tiffany Regaudie

Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story

See more
Shop now

How Influencer Marketing Built a $400 Million Brand: The SPANX Success Story

Tiffany Regaudie

The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.

See more
Shop now

How the 90s shaped influencer marketing: 13 examples

Kaleigh Moore

A year-by-year look at influencer marketing from the 90s

See more
Shop now

The power of health and wellness creator marketing: 15 examples

Kaleigh Moore

15 Examples of Brands Using Health & Wellness Influencers

See more
Shop now

25 Examples of influencer marketing during COVID-19

Kaleigh Moore

Here are 25 examples of how brands are using influencer marketing to get to consumers during COVID-19.

See more
Shop now

The power of creators on TikTok

Phil Jacobson

A colleague asked me to share my lens on the power of creators on TikTok.

See more
Shop now

Creator Highlight: Nicholas Pakradooni

Roger Figueiredo

This Week’s Featured Creator is Nicholas Pakradooni, @cholpak.

See more
Shop now

Better Influencer Marketing with social listening

Roger Figueiredo

Once upon a time, if your brand was big enough, your company had a department dedicated to one thing — reading newspapers.

See more
Shop now

Creator Highlight: Jessica Lam

Roger Figueiredo

Howdy friends! My name is Jessica and I am a #paid Editorial Team Member and the blogger behind Diary of a Toronto Girl, a Toronto-based…

See more
Shop now

Creator Highlight: Jeff Isy

Roger Figueiredo

Jeff Isy was born and raised on the little African island, Mauritius, before moving to Canada in 2009. He speaks three languages, French…

See more
Shop now