Creator Economy

Creators are the new brands

Clayton Chambers

Creators might have started as nothing more than billboards for the brands that paid them, but now Creators are their own brands. Let's look at how we arrived here.

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The creators are unionizing. Here’s what it could mean for marginalized creators

Tiffany Regaudie

After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value. 

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Savannah Sanchez on TikTok and Creators as a marketing match made in heaven

Kaleigh Moore

Savannah lives and breathes social media, and she has the answers on why TikTok is so special. We interviewed her to find out her best tips on how to achieve impressive results there.

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Main image, woman in toga holding ancient roman vase with gladiator on it.

History repeats itself: the ancient world of influencer marketing

Matthew Sourgoutsidis

Influencers arose far before the dawn of the internet. It's arguably ancient.

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Rachel Dacosta x SelfLoveSupply: Growing rapidly with an engaged audience

Matthew Sourgoutsidis

Rachel started 2020 with 10K followers on her Self Love Supply page. By March 2020, she had already grown to around 65K followers. Today, the page sits at 140K followers with no plans to slow down. I caught up with Rachel to discuss her journey, working with brands, and the challenges of being a creator during the pandemic. 

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The ethical dilemma of influencer marketing during the pandemic

Matthew Sourgoutsidis

Influencers and organizations that depend on travel have a point when they say travelling isn’t “illegal.” But is it unfair when almost all non-essential businesses have to abide by the same regulations?

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Tracking energy use the smart way, the story of Mysa

Matthew Sourgoutsidis

Mysa Smart Thermostats used influencer marketing to not only improve their brand awareness but strengthen equity, breaking into an untapped market.

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How Ninja and Drake literally made history playing Fortnite

Matthew Sourgoutsidis

After Drake picked up the controller and played Fortnite with Ninja, streaming gained legitimacy in the eyes of millions around the planet.

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Influencer trends in food & beverage: Inspiration and insights for your next campaign

Hannah Cameron

Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.

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How the 80s shaped influencer marketing

Kaleigh Moore

In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?

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The World’s First Influencer Creates a Makeup Brand: The EM Cosmetics Story

Tiffany Regaudie

Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story

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How Influencer Marketing Built a $400 Million Brand: The SPANX Success Story

Tiffany Regaudie

The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.

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How the 90s shaped influencer marketing: 13 examples

Kaleigh Moore

A year-by-year look at influencer marketing from the 90s

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The power of health and wellness creator marketing: 15 examples

Kaleigh Moore

15 Examples of Brands Using Health & Wellness Influencers

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25 Examples of influencer marketing during COVID-19

Kaleigh Moore

Here are 25 examples of how brands are using influencer marketing to get to consumers during COVID-19.

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Creator Highlight: Nicholas Pakradooni

Roger Figueiredo

This Week’s Featured Creator is Nicholas Pakradooni, @cholpak.

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Better influencer marketing with social listening

Roger Figueiredo

Once upon a time, if your brand was big enough, your company had a department dedicated to one thing — reading newspapers.

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Creator Highlight: Jessica Lam

Roger Figueiredo

Howdy friends! My name is Jessica and I am a #paid Editorial Team Member and the blogger behind Diary of a Toronto Girl, a Toronto-based…

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Creator Highlight: Jeff Isy

Roger Figueiredo

Jeff Isy was born and raised on the little African island, Mauritius, before moving to Canada in 2009. He speaks three languages, French…

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