Creator Economy
Alex Shebar (alexshebar) advice for aspiring creators

15 creators like Ceara O’Sullivan and CJ Eats share their best piece of advice for aspiring creators

Ashley R. Cummings

I connected with some of my favorite people to get more advice about how creators can grow, find a niche, connect with brands, and be successful.

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Creator economy predictions 2022

The creator economy: 2022 predictions from industry experts

Ashley R. Cummings

We spent the last month speaking with industry professionals about the future of the creator economy, and predictions for 2022.

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Fitness creator collage

Smarter audiences are pressuring fitness creators to run ethical businesses

Tiffany Regaudie

Here is where popular fitness creators succeed or fail: Remain humble, authentic, and ethical, and your audience will reward you with sustained attention and financial support.

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Insecure Issa Rae

How Insecure's Issa Rae is inspiring a generation of content creators

Jayde Powell

Insecure—written and produced by Issa Rae—has been a transformative show, not just for Black culture, but the entire industry.

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Creators run the world

Who runs the world? (Creators)

Ashley R. Cummings

Creators are about to have leverage, control, and political and cultural influence to the degree that is unprecedented.

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Virgil Abloh

Virgil Abloh, the modern-day polymath

Clayton Chambers

As a black man in America, Virgil Abloh challenged many norms, he was one of the most influential artists of our day, and the tragedy of his passing was that he was just getting started.

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creator marketing meetings

Want a positive creator marketing program? Do this first.

Running a successful kickoff call for your creator marketing program will set the tone for a positive campaign. Learn how to achieve this by following 6 topics in your meeting!

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Amazon is hiring influencer marketing managers

Influencer Marketing is creating a demand for related jobs

Laura Leiva

Creators are an essential part of marketing – it’s time to give them the attention and resources they deserve 

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The Bushidos artwork that Booth designed

Creators, not brands, are the linchpin to Web3

Clayton Chambers

While we’re all speculating about crypto and the internet’s future, creators are building real use-cases we can learn from. The key? Community.

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Basquiat painting Tiffany Ad Jay Z and Beyonce

Dead artists and ad campaigns: Is it okay to use art to sell?

Tiffany Regaudie

We’ll never be able to ask Basquiat how he feels about the Tiffany ad. But we can ask people who knew him.

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https://getcarro.com/blog/landing-your-first-brand-collaboration-as-an-influencer/

The ultimate Creator guide to landing better brand deals

Tiffany Regaudie

We’ve created an easy, step-by-step guide on how you can land more—and better—brand sponsorships.

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Censorship on YouTube and Twitch: What creators need to know

Tiffany Regaudie

How can creators express themselves and avoid censorship if they’re not hurting anyone?

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9 factors that can impact Creator rates

Tim Peckover

Working with a Creator is more like partnership than transaction, which means standard rates can fluctuate. Here are 9 factors that impact Creator rates.

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12 inspiring Black Creators to follow immediately

Ashley R. Cummings

This article hopes to amplify the stories of 12 up-and-coming and inspiring Black Creators. Their social accounts and creative projects exude confidence, style, drive, and grace. 

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Inventive ways creators are monetizing

Kaleigh Moore

Here's something that might shock you: Most creators aren't satisfied with the revenue they're earning.

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2021 Influencer marketing trends

Kaleigh Moore

What are the unorthodox trends gaining traction in 2021? We’ve sifted through the data to uncover exactly what’s going on.

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Twitch creators partnerships: How brands can get started

Tiffany Regaudie

Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.

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Creators are the new brands

Clayton Chambers

Creators might have started as nothing more than billboards for the brands that paid them, but now Creators are their own brands. Let's look at how we arrived here.

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Cole Bennett is this generation's Rick Rubin

Clayton Chambers

Rick Rubin is arguably one of the greatest musical minds of our day. 40 years later, The Rick Rubin Effect is happening all over again and his name is Cole Bennett.

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The creators are unionizing. Here’s what it could mean for marginalized creators

Tiffany Regaudie

After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value. 

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Savannah Sanchez on TikTok and Creators as a marketing match made in heaven

Kaleigh Moore

Savannah lives and breathes social media, and she has the answers on why TikTok is so special. We interviewed her to find out her best tips on how to achieve impressive results there.

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Main image, woman in toga holding ancient roman vase with gladiator on it.

History repeats itself: the ancient world of influencer marketing

Matthew Sourgoutsidis

Influencers arose far before the dawn of the internet. It's arguably ancient.

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Rachel Dacosta x SelfLoveSupply: Growing rapidly with an engaged audience

Matthew Sourgoutsidis

Rachel started 2020 with 10K followers on her Self Love Supply page. By March 2020, she had already grown to around 65K followers. Today, the page sits at 140K followers with no plans to slow down. I caught up with Rachel to discuss her journey, working with brands, and the challenges of being a creator during the pandemic. 

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Ethical travel during covid

The ethical dilemma of influencer marketing during the pandemic

Matthew Sourgoutsidis

Influencers and organizations that depend on travel have a point when they say travelling isn’t “illegal.” But is it unfair when almost all non-essential businesses have to abide by the same regulations?

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Mysa smart thermo

Tracking energy use the smart way, the story of Mysa

Matthew Sourgoutsidis

Mysa Smart Thermostats used influencer marketing to not only improve their brand awareness but strengthen equity, breaking into an untapped market.

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How Ninja and Drake literally made history playing Fortnite

Matthew Sourgoutsidis

After Drake picked up the controller and played Fortnite with Ninja, streaming gained legitimacy in the eyes of millions around the planet.

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How to think about influencer marketing, and how to get started for yourself

New to influencer marketing? Ready to explore how your brand can use influencers to increase awareness and sales? Start here to learn how to get started with Influencers.

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How Influencer Marketing Built a $400 Million Brand: The SPANX Success Story

Tiffany Regaudie

The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.

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