Printed books have survived the invention of the radio, television, video games, the internet, social media, and virtual reality. While it remains to be seen how much longer printed books will exist alongside whatever the metaverse ends up being, Lindy’s Law—the longer something has existed, the more likely it is to have a longer remaining life expectancy—suggests that books will be around for many years to come.

Instagram and TikTok are doing anything they can to attract creators. Anything, that is, except the one thing that would create a fair value exchange between platform and creator: partial ownership of the platform company. 

Creative product descriptions like J. Peterman’s aren’t for every DTC brand––but they might be for yours.

Don’t be naïve. The decentralization dream of Web3 won’t come true any time soon, if ever.

Find out more about how Walgreens has evolved since it was established in 1901 and how a longstanding culture of innovation is helping them regain market share.

Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.

Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story

We’re obsessed with sharing our thoughts and opinions online—everything you need already exists somewhere.

We’ve created an easy, step-by-step guide on how you can land more—and better—brand sponsorships.

We've created this report to help CBD brands understand the do's and don'ts of advertising and social promotion of CBD products.

Peloton was poised to become the pandemic fitness brand of choice because of its investment in community; see how they did it.

Why do we have the gaming hype-machine we have today? And what will it look like 20 years from now if the metaverse matures past its clunky present form?

People don’t change—but the market does.

Many brands forget the fundamentals of marketing when they’re chasing after a shiny new generation of buyers. While some growth hacking tactics are valuable considerations, never forget your basics

Now that Tampax has reached the top of the global market share food chain, period product startups are pouncing on the opportunity to unseat them. Can they?

We buy clothes to feel good in our skin and differentiate ourselves from others. That’s why fashion brand stories that double-down on identity are so powerful

In 1974, Thailand tackled poverty with an unconventional approach: promoting the use of condoms. That same year, the average Thai family had seven children. Women didn’t have many opportunities outside the home, and supporting a large family was next to impossible on small wages during a recession. Rather than control the population by limiting the amount of children people could have by law, Mechai Viravaidya wondered if condom marketing and distribution alone could reduce the size of families over time. Viravaidya, a former minister who was frustrated by the Thai government’s inability to set a national family planning policy, founded the Population and Community Development Association (PDA) to take on the task.

The fashion industry is on a trajectory where self-regulation may be coming to a drawn-out end. The fashion industry contributes an estimated 4% of the world’s total greenhouse gas emissions, with fast fashion companies like H&M, Shein, and Zara responsible for half of those emissions. As people learn more about this reality, pressure from a growing number of climate-conscious consumers have forced large fashion brands to invest in voluntary sustainability efforts to prove they’re doing something about their impact on the planet.

Here is where popular fitness creators succeed or fail: Remain humble, authentic, and ethical, and your audience will reward you with sustained attention and financial support.

From suing Donald Trump to asking people NOT to buy their jackets, Patagonia has been on a bold mission to protect the plant and build a world-class brand at the same time.

Keep reading to find out how Pabst Blue Ribbon’s brand has twisted and turned throughout the years, by paying attention to geographic differences in sales … particularly in Portland, Oregon

Find out how Nintendo came to dominate the video game market through creative positioning, investments in content, and calculated risks.

Between 1860–1965, we saw the invention and mass adoption of the electric washing machine, dishwasher, and vacuum cleaner. Paper towels reduced the amount of rags to clean. Liquid soap and germ-killing disinfectant sprays made it easier to sanitize surfaces. And none of it reduced the amount of hours spent on housework.

World War II advertising: When government and corporate America began a beautiful friendship

HelloFresh was established with one goal and one goal only: worldwide domination of the burgeoning meal-kit category. Since the beginning, HelloFresh has been all business.

From 1872 to 2020, let's examine the last 143 years of Levi's brand. Keep reading to find out more about the lessons Levi’s learned amidst missed fashion trends, ten years of falling revenue, debt, and a comeback no one expected.

If you’re not accepting bitcoin as a merchant, are you missing out on an opportunity to capture a meaningful segment of your market?

Find out how IKEA built a brand based on consumer effort: the effort to visit the store, navigate its showroom maze, and build the products they purchased from it.

We can’t escape the truth: People don’t want to see ads online. They want to scroll their social feeds to see what their friends are doing.

The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.

The SPANX success story you may know and love didn’t unfold in a day. The brand was built over a long time, step by step, good decision after good decision.

Casper is a mattress. Eight Sleep is an entire sleep system.

If you’ve ever felt frustrated with modern gym culture, it may be tempting to imagine a fitness utopia where your appearance doesn’t matter, diets don’t exist, and no one is trying to sell you anything. It may be even more tempting to yearn for a return to pre-social media fitness culture, before the fitspiration feeds and the Gymshark hauls and the “What I Eat in a Day” videos trying to convince you 1,200 calories is enough to sustain an adult woman. But what would we actually find if we scrolled up on the history of American fitness culture? Would it be any more inclusive and welcoming?

TrendHunter has marked the DTC plant industry as “hot”, and it’s not hard to see why.

What used to be a meme-able clash between generations is now having serious repercussions on working conditions and labor rights for career social media creators. While some people think it’s easy to pick up a camera and “make something go viral”, professional creators have lived the umpteen hours it takes to brainstorm, create, edit, and post content people love enough to share.

Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.

Vitamins and supplements have been in regulation purgatory since they were first developed in the early 20th century. At first because of lack of knowledge, then because of lobbying, vitamins and supplements have never been subject to the same regulatory requirements as other health products.

From science experiment to 72% market share, find out how Gatorade mastered athletic sponsorships—but not without some serious fumbles in messaging.

The real deal: Direct-to-consumer brands just need to be everywhere

With so much of China’s ecommerce revenue fueled by livestreaming, it’s only natural to wonder if the trend will hit North America and Europe in the same way

DTC healthcare is exploding—and it's just the beginning

Little known fact: Walt Disney helped create Doritos. Keep reading to find out how Doritos took a big chomp into the snack market with big product risks, controversial marketing tactics, and partnerships that fuel brand relevance.

Find out how Dollar Shave Club took on Gillette as a market leader in razors and built a subscription model before anyone else was doing it.

We’ll never be able to ask Basquiat how he feels about the Tiffany ad. But we can ask people who knew him.

Find out how CVS pharmacy grew through weekly sales, fanatic couponing, and sophisticated loyalty programs—and how that growth is fueling the future of CVS as a healthcare giant.

After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value.

Now, 133 years later, 94% of the world’s population recognizes the Coca-Cola brand. And it’s no wonder they do Coca-Cola spends an annual average of $4 billion on worldwide marketing!

In 2015, more than 200 years after its founding, Colgate became the only brand in the world purchased by more than half of all households. Keep reading to find out how Colgate got from point A to point B with more than two centuries of steady innovation

It was only in the 1970s that government regulators would finally begin to listen to the medical community and restrict cigarette advertising in any meaningful way. But does that mean cigarette advertising stopped?

We explore the full history of the House of CHANEL from Coco to eComm

Brands like Duolingo, Grubhub, and KFC are running through their own versions of this formula, all with successful view counts on TikTok, YouTube, and even the Lifetime Channel. But we have to ask — is the sass leading to sales?

What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.

Starting in 1836, Absolut has achieved global recognition through contemporary art, party culture, and investments in design.

The Abercrombie & Fitch brand story is a reminder that entrepreneurship is a journey that will almost never take you to the places on your itinerary.

While email as a channel may not be new or sexy, it is effective. The conversion rate for e-commerce brands via email hovers at around 15% in 2020, much higher than paid and organic social.