Newsletter

Influencer marketing has become a key part of many brands' marketing strategies over the past few years. With the rise of social media platforms and the ability for individuals to gain large followings, influencers have become a valuable tool for businesses looking to reach new audiences and promote their products or services. As we start 2023, it's important to stay up-to-date on the latest influencer trends to ensure that your brand is making the most of this marketing strategy.

Did you know that more than half of the world’s eCommerce transactions take place in China? Commerce trends largely have taken hold in Asia first and then slowly made their way west.

This week we’ll dive into the cheat code for creating quality social media content that resonates with Gen Z (spoiler alert: it’s creators.)

Welcome to this week's BANKNOTES newsletter. We hope you enjoyed your holiday, and that this note finds its way through the clutter of endless sales emails. (No seriously the sale ends today!)Speaking of holiday shopping, this week we dive into how best for brands to gather user generated content that can be used across social media and other channels.

Welcome to this week's BANKNOTES newsletter.Before you slip into a tryptophan-induced slumber, we wanted to stuff (see what we did there) your inbox with some insights from this week in eCommerce and creator marketing.

Is TikTok going head-to-head with Google search? According to a recent writeup from Ashley Cummings for BANKNOTES this isn't too far fetched. 😲 In fact, 40% of young people say they go directly to TikTok or Instagram now instead of Google. 😲

Pay creators for their time, not their conversion rate

Funding will create more opportunities for creators and brands to collaborate, leading to increased creator income and accelerated growth for brands.

Creator marketing platforms like #paid are also seeing major VC investments in 2020-21. Find out why

We reached out to the creators in our network who’ve worked with household name brands and asked them why representation matters in advertising.

At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.