UGC: Tips for hunting and gathering
Welcome to this week's BANKNOTES newsletter. We hope you enjoyed your holiday, and that this note finds its way through the clutter of endless sales emails. (No seriously the sale ends today!)Speaking of holiday shopping, this week we dive into how best for brands to gather user generated content that can be used across social media and other channels.
Creator campaigns aren't just for apparel and CPG brands: INFINITI launches campaign driven by creators
Welcome to this week's BANKNOTES newsletter.Before you slip into a tryptophan-induced slumber, we wanted to stuff (see what we did there) your inbox with some insights from this week in eCommerce and creator marketing.
TikTok is paving a new path for online search: Are you ready?
Is TikTok going head-to-head with Google search? According to a recent writeup from Ashley Cummings for BANKNOTES this isn't too far fetched. 😲 In fact, 40% of young people say they go directly to TikTok or Instagram now instead of Google. 😲
🚩 If they tell you how to gather UGC without paying for posts
Pay creators for their time, not their conversion rate
#paid Raises $15 Million in Series B Funding to expand creator marketing platform
Funding will create more opportunities for creators and brands to collaborate, leading to increased creator income and accelerated growth for brands.
DIBs newsletter 002: Representation Matters, a creator spotlight
We reached out to the creators in our network who’ve worked with household name brands and asked them why representation matters in advertising.
DIBs newsletter 001: Black Lives Matter
At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.