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January 10, 2023
What influencer trends should you follow in 2023?
Influencer marketing has become a key part of many brands' marketing strategies over the past few years. With the rise of social media platforms and the ability for individuals to gain large followings, influencers have become a valuable tool for businesses looking to reach new audiences and promote their products or services. As we start 2023, it's important to stay up-to-date on the latest influencer trends to ensure that your brand is making the most of this marketing strategy.
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December 20, 2022
Retail and eCommerce trends for 2023
Did you know that more than half of the world’s eCommerce transactions take place in China? Commerce trends largely have taken hold in Asia first and then slowly made their way west.
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December 6, 2022
Are creators the cheat code to a brand's social media voice?
This week we’ll dive into the cheat code for creating quality social media content that resonates with Gen Z (spoiler alert: it’s creators.)
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November 29, 2022
UGC: Tips for hunting and gathering
Welcome to this week's BANKNOTES newsletter. We hope you enjoyed your holiday, and that this note finds its way through the clutter of endless sales emails. (No seriously the sale ends today!)Speaking of holiday shopping, this week we dive into how best for brands to gather user generated content that can be used across social media and other channels.
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November 22, 2022
Creator campaigns aren't just for apparel and CPG brands: INFINITI launches campaign driven by creators
Welcome to this week's BANKNOTES newsletter.Before you slip into a tryptophan-induced slumber, we wanted to stuff (see what we did there) your inbox with some insights from this week in eCommerce and creator marketing.
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November 15, 2022
TikTok is paving a new path for online search: Are you ready?
Is TikTok going head-to-head with Google search? According to a recent writeup from Ashley Cummings for BANKNOTES this isn't too far fetched. 😲 In fact, 40% of young people say they go directly to TikTok or Instagram now instead of Google. 😲
Sponsored
September 23, 2022
Ian Leslie
🚩 If they tell you how to gather UGC without paying for posts
Pay creators for their time, not their conversion rate
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August 26, 2021
Funding the creator economy: 2020-21 industry update
Creator marketing platforms like #paid are also seeing major VC investments in 2020-21. Find out why
Sponsored
August 26, 2021
#paid Raises $15 Million in Series B Funding to expand creator marketing platform
Funding will create more opportunities for creators and brands to collaborate, leading to increased creator income and accelerated growth for brands.
Sponsored
February 18, 2021
AJ Amiel
DIBs newsletter 002: Representation Matters, a creator spotlight
We reached out to the creators in our network who’ve worked with household name brands and asked them why representation matters in advertising.
Sponsored
June 19, 2020
Zoe George
DIBs newsletter 001: Black Lives Matter
At #paid, we support Black lives, the Black Lives Matter movement, Black employees, Black creators, Black-owned businesses and the entire Black community. Diversity, Inclusion, and Belonging ("DIBs") are fundamental parts of our core values.
This week
Creator Mya Pol on what real accessibility looks like
June 20, 2024
Emmy Liederman
Filling in for product wait time, here's how this gaming brand maintains fan engagement
June 13, 2024
Emmy Liederman
Keith Lee makes restaurants go viral—now Microsoft is helping him address what comes next
June 10, 2024
Emmy Liederman
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