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Sure, Black Friday saw an all-time high in eCommerce sales. But if you’ve been to any grocery, retail, or marketplace in the last year, you’ve likely felt the effects of inflation. Everything is more expensive right now. For example, prices for food increased by 10.4% in 2022 (the biggest increase since 1981), and energy prices have risen 41.6% over the last year (the largest since 1980).
Check out the coolest DTC gifts and enter for a chance to win $500 to spend on yourself and some friends
While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.
Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.
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Carter Jensen is senior manager of Global Commerce | Innovation & Emerging Channels at General Mills (in short he runs their DTC team) and while he may be one of the cool kids internally, he understands that to the rest of the CPG world he may be perceived as being part of legacy brands and systems.
From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.
Sure we all have friends who are picky eaters: But what about our pets? Nicole Marchand, CEO and founder of Dog Child, has always loved animals, and she started to wonder why she was always feeding them the same thing."You can't just feed them the same thing every day," she said. "You think about the way we don't want to be eating the same thing every day, you're eventually going to get bored."
Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.
Nibble is a new eCommerce technology company that’s trying to disrupt eCommerce product pricing. The technology brings customer and merchant negotiation into the online shopping experience for Shopify stores.
So-called one-click checkout company Bolt underwent another round of sweeping layoffs this week, according to posts from several former employees across Linkedin.
After an internal study of sales data, executives at Hollister and Abercrombie & Fitch found that brands targeted toward teens were losing sales. Part of this was due to inflation and the rising cost of living, but they found the key pain point was an age-old reality: most teens simply don’t have much purchasing power. After researching today’s Gen Alpha (teen) consumers, Hollister created the Share2Pay app to tackle this problem.
Well, social media is officially the new word of mouth. Social media allows consumers to share your brand, and it helps you connect with consumers, build trust, and develop a community. And, now there’s a way you can leverage the power of digital word of mouth marketing to also produce more impactful content at a reduced cost. Enter user generated content (UGC).
Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?
The question isn’t whether or not there’s value in hiring creators—even over celebrities—to promote your brand. There is. The question is: what’s the best way to compensate creators so you can secure more mutually-beneficial partnerships and grow your brand?
“It’s a chicken salad.”If this phrase sounds familiar, it’s likely because you’ve heard it used as a trending sound in thousands of videos on TikTok and Instagram over the past several weeks. The entire sound features an exchange between frequent deli goer Nisha Godfrey and owner Wael Herbawi at East 81st Street Deli in Cleveland, Ohio.
