Want more insights?

Join thousands of brands who already subscribe to the BANKNOTES monthly newsletter

You've been added!
Oops! Something went wrong while submitting the form.
This is a blank row

Banknotes’ 2022 holiday DTC gift guide (and giveaway)

Check out the coolest DTC gifts and enter for a chance to win $500 to spend on yourself and some friends

Ways eCommerce brands can grow sales the remainder of 2022

While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.

Social media endorsements: Brands and DTC influencers play hide and seek with disclosures

Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.

This is a blank row

Erica Werber, CEO of Literie Candles, on the explosion of the candle industry

Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career.

Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

Abtin Masseratagah on the importance of retention marketing

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.

This is a blank row

What we can learn from China’s commerce trends

China’s leading tech innovation is a top reason for its place as a global commerce leader. Many of the world’s most popular social media and commerce platforms started in China first and then moved westward.

ChatGPT's list of top eCommerce tactics

As the eCommerce industry continues to grow, businesses are looking for ways to stay ahead of the competition. To do this, they need to employ the best eCommerce tactics. Here are some of the top eCommerce tactics that businesses should consider:

Faux 'website outage' emails flood Black Friday inboxes

Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.

This is a blank row

Beauty brands are (Finally) turning to male influencers

As more brands aim to gain attention from Gen Z consumers, cosmetic brands are branching out and finally tapping into the appeal and audience of male beauty creators.

Creator success case study: Hyundai and Culture Brands

Creator marketing can be a big investment for many eCommerce and DTC brands. It often begs the question, “is it worth it?” This new case study series will evaluate different campaigns to give you a better idea of just how successful creator marketing campaigns can be. Let’s kick off the series with an awesome campaign from Hyundai and Culture Brands.

This year’s Super Bowl creator-marketing wins that brands should emulate for next year

Brands choosing to partner with America’s favorite celebrities is almost a bigger tradition than the Super Bowl itself. In the past, we’ve seen ads from Dolly Parton, Timothée Chalamet, and Will Ferrell. This year, like in previous years, there was no shortage of A-list celebrities placed front and center of the most coveted advertising slots. Celebrities ranged from Serena Williams, Alicia Silverstone, Melissa McCarthy, Bradley Cooper, and John Travolta.