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Brands
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Banknotes’ 2022 holiday DTC gift guide (and giveaway)

Check out the coolest DTC gifts and enter for a chance to win $500 to spend on yourself and some friends

Ways eCommerce brands can grow sales the remainder of 2022

While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.

Social media endorsements: Brands and DTC influencers play hide and seek with disclosures

Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.

Podcast
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Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

Abtin Masseratagah on the importance of retention marketing

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.

How Dog Child is helping serve up healthy options for picky pets

Sure we all have friends who are picky eaters: But what about our pets? Nicole Marchand, CEO and founder of Dog Child, has always loved animals, and she started to wonder why she was always feeding them the same thing."You can't just feed them the same thing every day," she said. "You think about the way we don't want to be eating the same thing every day, you're eventually going to get bored."

Ecommerce
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Nibble brings an AI-powered negotiator bot to eCommerce

Nibble is a new eCommerce technology company that’s trying to disrupt eCommerce product pricing. The technology brings customer and merchant negotiation into the online shopping experience for Shopify stores. 

Bolt one-click checkout sustains another round of layoffs

So-called one-click checkout company Bolt underwent another round of sweeping layoffs this week, according to posts from several former employees across Linkedin.

Hollister uses Share2Pay to help young shoppers share their carts with guardians

After an internal study of sales data, executives at Hollister and Abercrombie & Fitch found that brands targeted toward teens were losing sales. Part of this was due to inflation and the rising cost of living, but they found the key pain point was an age-old reality: most teens simply don’t have much purchasing power. After researching today’s Gen Alpha (teen) consumers, Hollister created the Share2Pay app to tackle this problem.

Creator CULTURE
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Successful creators know how to focus and tap into their competitive advantage

Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?

Options for paying creators: Affiliate commissions vs. contracts vs. full-time

The question isn’t whether or not there’s value in hiring creators—even over celebrities—to promote your brand. There is. The question is: what’s the best way to compensate creators so you can secure more mutually-beneficial partnerships and grow your brand?

Nisha Godfrey: The woman behind TikTok’s viral chicken salad sound

“It’s a chicken salad.”If this phrase sounds familiar, it’s likely because you’ve heard it used as a trending sound in thousands of videos on TikTok and Instagram over the past several weeks. The entire sound features an exchange between frequent deli goer Nisha Godfrey and owner Wael Herbawi at East 81st Street Deli in Cleveland, Ohio.