Brands

How brands are reaching more customers through same-day delivery

Incorporating same-day delivery services into a brand strategy might be worth looking into if you want to go a step further with the convenience factor. 

Jeremy Cai on changing the retail game with Italic and its unique membership model

Retail is ultimately set up to benefit the seller, not the shopper, nor the makers. With Italic, I made it my mission to change that. 

Lillie Sun of Three Ships on marketing with transparency and education in mind

Lillie discusses growth marketing, and what makes Three Ships so special.

Podcast

Danie Berger of DIY Danie on YouTube on growing an authentic brand as a creator

Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.

Vikki Ross on copywriting, working with brands, and building a community

I recently sat down with Vikki Ross—an experienced copywriter and branding consultant who worked with Prince Harry and Megan Markle.

An inside look at Wormhole Labs with CEO Phil Ranta

Do you ever wonder how platforms are built around creators and what gets taken into consideration during the buildout?

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Ecommerce

America’s obsession with coffee as consumers

Let’s look at America’s history with coffee, how it’s morphed from function to luxury, and how eCommerce has changed this for the better.

Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo

There was a disconnect between the beverage industry and the culture at large–I wanted to connect those dots.

The generational war: Millennial vs. Gen Z buying myths

Many brands forget the fundamentals of marketing when they’re chasing after a shiny new generation of buyers. While some growth hacking tactics are valuable considerations, never forget your basics

Creator Economy

Twitch creators partnerships: How brands can get started

Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.

Cole Bennett is this generation's Rick Rubin

Rick Rubin is arguably one of the greatest musical minds of our day. 40 years later, The Rick Rubin Effect is happening all over again and his name is Cole Bennett.

The creators are unionizing. Here’s what it could mean for marginalized creators

After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value.