Ere Partanen on bringing the Finnish Long Drink to America, partnering with celebrities, and the power in ground-level marketing
I launched the Finnish Long Drink in America. Three years post-launch, it's now one of the fastest-growing alcohol companies in the US, having grown 470% yearly.
How brands are reaching more customers through same-day delivery
Incorporating same-day delivery services into a brand strategy might be worth looking into if you want to go a step further with the convenience factor.
Jeremy Cai on changing the retail game with Italic and its unique membership model
Retail is ultimately set up to benefit the seller, not the shopper, nor the makers. With Italic, I made it my mission to change that.
Lillie Sun of Three Ships on marketing with transparency and education in mind
Lillie discusses growth marketing, and what makes Three Ships so special.
Tiffany Ferguson on her YouTube journey, the ethics of monetization, and building something beyond her name
Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.
Danie Berger of DIY Danie on YouTube on growing an authentic brand as a creator
Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.
Vikki Ross on copywriting, working with brands, and building a community
I recently sat down with Vikki Ross—an experienced copywriter and branding consultant who worked with Prince Harry and Megan Markle.
An inside look at Wormhole Labs with CEO Phil Ranta
Do you ever wonder how platforms are built around creators and what gets taken into consideration during the buildout?
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DTC Healthcare: The Good, Bad, and the Creator
DTC healthcare is exploding—and it's just the beginning
America’s obsession with coffee as consumers
Let’s look at America’s history with coffee, how it’s morphed from function to luxury, and how eCommerce has changed this for the better.
Scaling during a pandemic, celebrating Asian culture, and partnering small by Sandro Roco of AAPI-founded beverage brand Sanzo
There was a disconnect between the beverage industry and the culture at large–I wanted to connect those dots.
The generational war: Millennial vs. Gen Z buying myths
Many brands forget the fundamentals of marketing when they’re chasing after a shiny new generation of buyers. While some growth hacking tactics are valuable considerations, never forget your basics
Inventive ways creators are monetizing
Here's something that might shock you: Most creators aren't satisfied with the revenue they're earning.
Twitch creators partnerships: How brands can get started
Viewers spent 81 million hours on 'Just Chatting' content—23 million more than Fortnite—expanding Twitch beyond gaming, strengthening the case for brands to get in on Twitch sponsorships.
Cole Bennett is this generation's Rick Rubin
Rick Rubin is arguably one of the greatest musical minds of our day. 40 years later, The Rick Rubin Effect is happening all over again and his name is Cole Bennett.
The creators are unionizing. Here’s what it could mean for marginalized creators
After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value.