Creator Economy Scoop: The creative content that goes unseen

April 8, 2024

Here's this week's roundup of industry news

Why Urban Outfitters is giving Philadelphia creators an international stage

March 21, 2024

The global brand is building its local presence to build distinction and loyalty

How women in the Olympics are building second careers as influencers

March 28, 2024

Athletes look to diversify their digital presence while upholding fanbase engagement

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Creator marketing
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When do creators and brands need private social channels?

March 11, 2024

As social platforms test new features, users consider their impact on accessibility and reach

Super Bowl ads sell reach, but creator marketing masters closeness

February 16, 2024

Industry execs talk creator partnerships as the key to invested audiences

This yearbook spotlights the social-first brands of 2023

January 23, 2024

The report outlines how names like CapCut, Takis and TikTok Shop have won over Gen Z

Podcast
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Erica Werber, CEO of Literie Candles, on the explosion of the candle industry

Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career.

Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats

Abtin Masseratagah on the importance of retention marketing

Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.

social platforms
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Creator Economy Scoop: When TikTok becomes a career coach

March 26, 2024

Here's this week's roundup of industry news

Creator Economy Scoop: AI apprehension and a TikTok election

February 21, 2024

Here's this week's roundup of industry news

Creator Economy Scoop: Social platforms are begging to stand out

February 13, 2024

Here's this week's roundup of industry news

Creators
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Six creator couples share how they work together while in a relationship

February 14, 2023

Relationships, whether romantic, platonic, or familial, are essential for any human being to thrive. Even when these relationships are complicated or situational (see: situationships), they allow us to learn new things about ourselves, explore the parts of life outside our comfort zone, and ultimately help us evolve as individuals.

Joy Ofodu: From full-time Meta employee to full-time content creator

December 15, 2022

Since the pandemic, there seems to be a cultural shift in how the world views the overall idea of the full-time job. For many, there were water cooler chats, post-work team-building activities, meetings that really could have been an email, and many minutes spent commuting to and from the office. Now, time is more valuable than ever, and the desire to have a work-life balance, flexibility in schedule and environment, and the space to pursue creative passion projects outside of work is becoming more and more palatable.

Trevor Merchant: The content creator watching TikToks so you don't have to

September 12, 2022

Trevor Merchant, also known as @timesaver9000, condenses other people’s often clickbaity or unnecessarily long videos so you won’t have to waste time watching them—hence the username.