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While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.
Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.
Carter Jensen is senior manager of Global Commerce | Innovation & Emerging Channels at General Mills (in short he runs their DTC team) and while he may be one of the cool kids internally, he understands that to the rest of the CPG world he may be perceived as being part of legacy brands and systems.
Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career.
From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.
According to Google SVP Prabhakar Raghavan, “something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.” Instead, said Raghavan, they turn to “TikTok or Instagram.”
China’s leading tech innovation is a top reason for its place as a global commerce leader. Many of the world’s most popular social media and commerce platforms started in China first and then moved westward.
As the eCommerce industry continues to grow, businesses are looking for ways to stay ahead of the competition. To do this, they need to employ the best eCommerce tactics. Here are some of the top eCommerce tactics that businesses should consider:
Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.
You’d be surprised. Influencer marketing isn’t always a strategy for borrowing name recognition from celebrities. Legacy brands have big budgets and decades of goodwill already working for them.
As more brands aim to gain attention from Gen Z consumers, cosmetic brands are branching out and finally tapping into the appeal and audience of male beauty creators.
Creator marketing can be a big investment for many eCommerce and DTC brands. It often begs the question, “is it worth it?” This new case study series will evaluate different campaigns to give you a better idea of just how successful creator marketing campaigns can be. Let’s kick off the series with an awesome campaign from Hyundai and Culture Brands.
Brands choosing to partner with America’s favorite celebrities is almost a bigger tradition than the Super Bowl itself. In the past, we’ve seen ads from Dolly Parton, Timothée Chalamet, and Will Ferrell. This year, like in previous years, there was no shortage of A-list celebrities placed front and center of the most coveted advertising slots. Celebrities ranged from Serena Williams, Alicia Silverstone, Melissa McCarthy, Bradley Cooper, and John Travolta.
