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creator marketing
Read all Creator marketing
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From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
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From turn up to calm down: Lil Jon’s foray into mindfulness
The newfound meditation coach joins forces with Clorox brand Natural Vitality
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When TikTok decides your product is a dupe
As discovering dupes becomes a point of pride, here’s how marketers are chiming in
SOCIAL PLATFORMS
Read all SOCIAL PLATFORMS
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Creator Economy Scoop: When TikTok becomes a career coach
Here's this week's roundup of industry news
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Creator Economy Scoop: AI apprehension and a TikTok election
Here's this week's roundup of industry news
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Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
CREATORS
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More men want to wear makeup, but brands aren't keeping up
Creators like Zak Heath are introducing new narratives for men in beauty
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Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
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“Creator Tea Talk” reimagines a more inclusive industry
Panelists stress that while Black creators drive online culture, they fall behind in opportunity
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