May 13, 2024
Emmy Liederman
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Sponsored
October 4, 2024
Emmy Liederman
How Lime is leaning on creators to stand out on the bike rack
How the brand is approach consumer loyalty on an international stage
Sponsored
September 27, 2024
Emmy Liederman
Doritos invites creators to turn their opinions into Super Bowl spots
The brand is adapting its legacy of fan-made commercials for a new generation
Sponsored
September 19, 2024
Emmy Liederman
How Liquid I.V. positions dehydration as a universal buzzkill
Senior brand director Brittany Shaw breaks down her 360 strategy, from creator partnerships to experiential marketing
May 13, 2024
Emmy Liederman
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This is some text inside of a div block.
May 13, 2024
Emmy Liederman
This is some text inside of a div block.
This is some text inside of a div block.
Sponsored
October 4, 2024
Emmy Liederman
How Lime is leaning on creators to stand out on the bike rack
How the brand is approach consumer loyalty on an international stage
Sponsored
August 22, 2024
Emmy Liederman
How Tend uses influencers to romanticize trips to the dentist
The healthcare startup wants to rebrand an often dreaded experience
Sponsored
July 25, 2024
Emmy Liederman
This nonprofit taps creators to tackle bias and grief—and pairs personal stories with facts
Founded by the former COO of Facebook, the foundation is using social platforms to give doomscrolling some direction
Sponsored
July 3, 2024
Emmy Liederman
From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
Sponsored
July 18, 2024
Emmy Liederman
More men want to wear makeup, but brands aren't keeping up
Creators like Zak Heath are introducing new narratives for men in beauty
Sponsored
June 20, 2024
Emmy Liederman
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
Sponsored
June 6, 2024
Emmy Liederman
How can creators leverage content freedom?
After investing in educational content, TikTok’s “friendship expert” approaches brands with creative control

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