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It's 2023, and everyone wants more. As a marketer, you know that a star-studded collaboration should yield more than a few viral Instagram posts. To open hearts (and wallets), you need a strategic approach. Enterprise companies know this to be true, and as such, they’re getting strategic with celebrity and influencer partnerships.
TikTok is the champion of entertainment marketing. This is mainly because TikTok viewers are clinging to short video content as a primary form of entertainment, especially in the face of inflation.
Check out the coolest DTC gifts and enter for a chance to win $500 to spend on yourself and some friends
While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.
Carter Jensen is senior manager of Global Commerce | Innovation & Emerging Channels at General Mills (in short he runs their DTC team) and while he may be one of the cool kids internally, he understands that to the rest of the CPG world he may be perceived as being part of legacy brands and systems.
Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career.
From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.
According to Google SVP Prabhakar Raghavan, “something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search.” Instead, said Raghavan, they turn to “TikTok or Instagram.”
China’s leading tech innovation is a top reason for its place as a global commerce leader. Many of the world’s most popular social media and commerce platforms started in China first and then moved westward.
As the eCommerce industry continues to grow, businesses are looking for ways to stay ahead of the competition. To do this, they need to employ the best eCommerce tactics. Here are some of the top eCommerce tactics that businesses should consider:
Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.
More emphasis on Twitter videos could potentially create a whole new space for Twitter creator marketing—and launch Twitter as a bona fide video platform on par with YouTube and TikTok. Here’s how.
What do Ryan Reynolds, Martini, Nestle, and McDonald’s have in common? They’ve all used the latest and greatest technology trends to create, support, or distribute campaigns.The technology? Artificial Intelligence (AI).
Data shows that use amongst the Gen X cohort specifically (aged 43 to 58 years old in 2023) is one of the fastest-growing audiences on the platform. The same could be said for Facebook and how many Gen X users use the site today while younger generations have moved on to other platforms.
TikTok is the fastest-growing social media platform thus far, reaching the coveted one billion monthly active users just four years after its international release. (For context, it took Facebook nearly nine years and Instagram nearly eight years to hit that milestone.)
