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Brands
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How do brands like Peloton deal with an unexpected PR crisis?

So, what happens next for Peloton and how do brands come back after being skewered in the court of public opinion?

How Jones Road Beauty went viral on TikTok

Against all odds, Jones Road Beauty videos went viral multiple times, reaching 1M views within 24 hours and attracting over 130,000 followers in less than a week. 

An interview with Chris Vaccarino of Fanjoy on the power of partnering with creators

I had the opportunity to interview Chris and Fanjoy’s VP of Talent, Josh “Caru” Glodoveza, to learn more about the power of partnering with creators

Podcast
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Map with a compass laid on top.

Kate Ward of One Day Entertainment on digital creators and their role as world builders

Kate Ward shares her visions on why Creators are world builders and educating the masses.

Tiffany Ferguson on her YouTube journey, the ethics of monetization, and building something beyond her name

Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.

Danie Berger of DIY Danie on YouTube on growing an authentic brand as a creator

Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.

Ecommerce
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https://thingtesting.com/

Natalie Sportelli from Thingtesting on the importance of online reviews, how to leverage UGC, and DTC trends

Reviews are such an important part of any direct-to-consumer business because they have a huge impact on relationship-building with customers and driving sales

The store as a destination

Retail hasn’t died—it has evolved. Smart DTCs and brick-and-mortar stores reinvented themselves as true destination experiences.

Emily Singer on ‘Blanding,’ the worst DTC tactics, and what brands shouldn't do on Instagram

Singer discusses the types of DTC marketing tactics that really impress her, how brands should and should not show up on Instagram, and why this new intersection of brands becoming media companies—and media companies becoming brands—is a phenomenon that’s maybe not built to last.

Creator Economy
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Content creators tell all: Horror stories with brands

With influencers and creators being a hot commodity, they’re not afraid to spill the tea.

Bridging the gap between creators and fans with Laylo co-founder Alec Ellin

I recently connected with Alec to discuss his entrepreneurial roots and how he started his career in the tech and music industry.

How Creators and Brands are tapping into the power of Twitch, Discord, and Reddit

How do these new platforms factor into the creator economy, and, better yet, what does that look like for both creators and brands? Let’s explore.