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As more and more DTC brands start moving into retail stores (and legacy brands move toward adding a DTC arm to the company), there’s going to be a blurring of the lines – making it essential for brands to incorporate a variety of sales channels into a strategy in order to remain competitive.
The fashion industry is on a trajectory where self-regulation may be coming to a drawn-out end. The fashion industry contributes an estimated 4% of the world’s total greenhouse gas emissions, with fast fashion companies like H&M, Shein, and Zara responsible for half of those emissions. As people learn more about this reality, pressure from a growing number of climate-conscious consumers have forced large fashion brands to invest in voluntary sustainability efforts to prove they’re doing something about their impact on the planet.
Instead of traditional campaigns, brands are embracing general upheaval, changes in the workforce, managing supply chain issues, and are going toe-to-toe with brand competitors.
Vitamins and supplements have been in regulation purgatory since they were first developed in the early 20th century. At first because of lack of knowledge, then because of lobbying, vitamins and supplements have never been subject to the same regulatory requirements as other health products.
Osayame Gaius, founder and CEO of the mobile commerce platform, Parrot; and Mason Lin, founder of checkout platform Pockyt, talk about the future of payments across eCommerce and retail.
Kate Ward shares her visions on why Creators are world builders and educating the masses.
Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.
Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.
A new brand focused on "empowering dog parents to prepare home-cooked meals for their dogs" has launched online and is trying to upend a busy direct-to-consumer (DTC) pet-food vertical.
Community roles are closely tied to the ability to deliver value. With so many brands vying for consumers’ attention, how can a company differentiate itself and provide additional value to customers beyond its product or service? How can it make customers feel closer to the brand? How can it solve user problems, or provide outstanding support, in a way that actually scales?
The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend.
The women’s skincare market is tough. Think of any problem, from a pimple to a pore, and there are dozens, if not hundreds, of products available.Men don’t have the same options. Stryx was one of the first names in the industry to understand this gap and to create products that addressed men’s skincare issues specifically.
While beauty, fashion, and lifestyle brands dominate TikTok, more “traditional” (see also: un-sexy) brands can also use the social platform to share educational and entertaining content.
Traditionally, people have sought answers to these big questions from spiritual gurus, religious leaders, palm readers, prophets, books, community groups (sometimes cults), nature, psychedelics, and other physical sources.But, with the advent of the Internet, the growth of the Creator Economy, and the rise of TikTok as a source of information, spiritual enlightenment is innovating right along with popular technology.
Consumers are 71% more likely to buy products after seeing positive reviews on their social networks, so if creator marketing isn’t in your marketing strategy for Black Friday-Cyber Monday (BFCM)–it should be.
While her gaming skills are on point and it’s a riot to watch her play, Alisha Ether's fun personality is what makes me continue to avidly consume her content. She’s conversational, warm, and absolutely hilarious.