May 13, 2024
Emmy Liederman
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Sponsored
June 20, 2024
Emmy Liederman
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
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June 10, 2024
Emmy Liederman
Keith Lee makes restaurants go viral—now Microsoft is helping him address what comes next
The partnership highlights the less glamorous side of a business boom
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June 6, 2024
Emmy Liederman
How can creators leverage content freedom?
After investing in educational content, TikTok’s “friendship expert” approaches brands with creative control
May 13, 2024
Emmy Liederman
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This is some text inside of a div block.
May 13, 2024
Emmy Liederman
This is some text inside of a div block.
This is some text inside of a div block.
Sponsored
June 20, 2024
Emmy Liederman
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
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May 13, 2024
Emmy Liederman
Filling in for product wait time, here's how this gaming brand maintains fan engagement
June 13, 2024
Emmy Liederman
"What prompted you?" campaign shows power of AI when presented with true stories
May 30, 2024
Emmy Liederman
Can chain restaurants serve small town charm?
May 29, 2024
Emmy Liederman
When did school and social media become so compatible?
May 21, 2024
Emmy Liederman
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May 13, 2024
Emmy Liederman
From turn up to calm down: Lil Jon’s foray into mindfulness
The newfound meditation coach joins forces with Clorox brand Natural Vitality
Sponsored
May 13, 2024
Emmy Liederman
When TikTok decides your product is a dupe
As discovering dupes becomes a point of pride, here’s how marketers are chiming in
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VidCon to feature top marketing voices from the White House to Spotify
The brand is splitting this year’s conference into community, creator and industry tracks
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March 26, 2024
Olivia Harris
Creator Economy Scoop: When TikTok becomes a career coach
Here's this week's roundup of industry news
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February 21, 2024
Olivia Harris
Creator Economy Scoop: AI apprehension and a TikTok election
Here's this week's roundup of industry news
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February 1, 2024
Emmy Liederman
Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
Sponsored
May 1, 2023
Ashley R. Cummings
What TikTok can do for your brand and how to create content for TikTok’s algorithm
TikTok is the fastest-growing social media platform thus far, reaching the coveted one billion monthly active users just four years after its international release. (For context, it took Facebook nearly nine years and Instagram nearly eight years to hit that milestone.)
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April 19, 2023
Ashley R. Cummings
OOH and Ahh: Brands leveraging creators in out-of-home (OOH) ads
Big brands come with big-time leverage. That’s an advantage with creator marketing, where large companies can throw hefty budgets at creators with plenty of followers. Take the History Channel, which launched a “Stay Curious” campaign with NeoReach. The result? A campaign with 12.2 million views, growing the History Channel’s TikTok account to 50,000 followers shortly after launch.
Sponsored
April 6, 2023
Laura Leiva
Is Tumblr making a return?
Tumblr, a social network with a unique microblogging platform, was unveiled by David Karp in 2007. For anyone who signed up, creating a distinctive space on Tumblr was (and still is) easy, thanks to the platform's user-friendly interface and customizable templates. 

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