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creator marketing
Read all Creator marketing
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How Tend uses influencers to romanticize trips to the dentist
The healthcare startup wants to rebrand an often dreaded experience
Sponsored
This nonprofit taps creators to tackle bias and grief—and pairs personal stories with facts
Founded by the former COO of Facebook, the foundation is using social platforms to give doomscrolling some direction
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From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
SOCIAL PLATFORMS
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Creator Economy Scoop: YouTube dominance and durable cookies
Here's this month's roundup of industry news
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Creator Economy Scoop: When TikTok becomes a career coach
Here's this week's roundup of industry news
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Creator Economy Scoop: AI apprehension and a TikTok election
Here's this week's roundup of industry news
CREATORS
Read all CREATORS
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More men want to wear makeup, but brands aren't keeping up
Creators like Zak Heath are introducing new narratives for men in beauty
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Sponsored
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
Sponsored
How can creators leverage content freedom?
After investing in educational content, TikTok’s “friendship expert” approaches brands with creative control
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