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Black creators, despite their talent and often being the main drivers of social media trends, are often overlooked for partnership opportunities with brands. Naturally, this oversight has led to a gap in which Black creators have less access to paid opportunities or even visibility on social media and other creator platforms.
Check out the coolest DTC gifts and enter for a chance to win $500 to spend on yourself and some friends
While the overall attitude regarding the current economy is lackluster, NRF reports that retail sales will still grow between 6% and 8% to more than the $4.86 trillion recorded in 2022.Even if consumers are upset by inflation and the current state of the economy, the good news is they are still spending—especially during the upcoming holiday season. In fact, 30% of all retail sales typically happen between BFCM and Christmas.
Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.
Carter Jensen is senior manager of Global Commerce | Innovation & Emerging Channels at General Mills (in short he runs their DTC team) and while he may be one of the cool kids internally, he understands that to the rest of the CPG world he may be perceived as being part of legacy brands and systems.
Literie was originally launched as a pandemic hobby and love letter to NYC. With help sampling scent profiles with her kids as they were learning remotely and with an order of 2000 candles, founder Erica Werber thought she would just sell the candles mostly to friends, and then return to her normal career.
From a cat tree that looks like it should be in a museum, to the perfect litter box: Tuft and Paw's Jackson Cunningham on developing thoughtful furniture for cats
Abtin Masseratagah is a digital marketing consultant and founder of Northn Mo., a Toronto-based digital and social media marketing firm.
China’s leading tech innovation is a top reason for its place as a global commerce leader. Many of the world’s most popular social media and commerce platforms started in China first and then moved westward.
As the eCommerce industry continues to grow, businesses are looking for ways to stay ahead of the competition. To do this, they need to employ the best eCommerce tactics. Here are some of the top eCommerce tactics that businesses should consider:
Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.
Nibble is a new eCommerce technology company that’s trying to disrupt eCommerce product pricing. The technology brings customer and merchant negotiation into the online shopping experience for Shopify stores.
Most people might not group LinkedIn with mega-creator platforms like YouTube and TikTok. TikTok is the exciting new kid on the block, rocket-blasting from $82 million in revenue in the third quarter of 2019 to $1,567 billion three years later. YouTube has been around longer, but its status as the world’s top video-sharing network makes it a titanic platform for any influencer.
Combining niche marketing insights with powerful creators has been a boon to marketers. That’s why the creator economy reached over $100 billion in the middle of 2022. And now, 75% of marketers use it to one degree or another.
The average attention span is shrinking. In fact, a recent Microsoft study found that our attention span is down to about eight seconds or less. This extends to attention spans while browsing the web. And in the creator economy, those eight seconds are precious currency.There’s no doubt that in recent years, short-form video has either created this trend or capitalized on it. And it’s officially a trend creators can’t afford to ignore.
Since creator marketing is so successful in the DTC world, it follows that marketers would wonder if the B2B world also lends itself well to success with creator marketing.
