Creator economy scoop: Red carpet creators and the post-purchase experience
Here's this week's roundup of industry news
Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
Can influencer marketing unplug the iPhone monopoly?
How competitors are recruiting creators to burst Apple’s blue bubble.
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When do creators and brands need private social channels?
As social platforms test new features, users consider their impact on accessibility and reach
Creator economy scoop: Pay transparency and brand trip controversy
Here's this week's roundup of industry news
Super Bowl ads sell reach, but creator marketing masters closeness
Industry execs talk creator partnerships as the key to invested audiences
Creator Economy Scoop: Social platforms are begging to stand out
Here's this week's roundup of industry news
Creator Economy Scoop: AI apprehension and a TikTok election
Here's this week's roundup of industry news
Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
Creator economy scoop: Pinterest and luxury brands
In this edition, we explore Pinterest as the go-to platform for luxury brands, the disparity in pay between BIPOC and non-BIPOC creators, and the relationship between fans and creators. We also explore some influencer trends to look out for in 2024, and share a creator spotlight about an inspiring adventurous creator.
“Creator Tea Talk” reimagines a more inclusive industry
Panelists stress that while Black creators drive online culture, they fall behind in opportunity
Six creator couples share how they work together while in a relationship
Relationships, whether romantic, platonic, or familial, are essential for any human being to thrive. Even when these relationships are complicated or situational (see: situationships), they allow us to learn new things about ourselves, explore the parts of life outside our comfort zone, and ultimately help us evolve as individuals.
Joy Ofodu: From full-time Meta employee to full-time content creator
Since the pandemic, there seems to be a cultural shift in how the world views the overall idea of the full-time job. For many, there were water cooler chats, post-work team-building activities, meetings that really could have been an email, and many minutes spent commuting to and from the office. Now, time is more valuable than ever, and the desire to have a work-life balance, flexibility in schedule and environment, and the space to pursue creative passion projects outside of work is becoming more and more palatable.
Trevor Merchant: The content creator watching TikToks so you don't have to
Trevor Merchant, also known as @timesaver9000, condenses other people’s often clickbaity or unnecessarily long videos so you won’t have to waste time watching them—hence the username.