“Where’s the ROI?”
The most common influencer marketing question
How The Always Pan Inspires Authentic User-Generated Content
The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.
Report | Non-Alcoholic Beverages Trends
Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages
An interview with Privy CMO, Dave Gerhardt
In this episode, we talk to Dave Gerhardt, the CMO of Privy, and the host of the “Ecommerce Marketing Show” podcast. Dave, who was previously VP of Marketing at Drift, is setting out to help e-commerce entrepreneurs build their business.
An interview with Pattern Brands GM, Katy Marshall
In this episode, we talk to Katy Marshall, the General Manager of Pattern Brands. We talk to Katy about the importance of impact versus complexity, so that she can not just execute something for one brand, but execute across the family of Pattern Brands.
Candid—Founder & CEO, Nick Greenfield
In this episode, we talk to Nick Greenfield, the Founder & CEO of Candid. He's on a mission to make orthodontics and teeth aligners more affordable and accessible to all. He talks about how he disrupted an industry built on in-person, expensive services and brought it into the e-commerce space.
Fix My Churn—Founder & CEO, Val Geisler
In this episode, we talk to Val Geisler, the CEO of Fix My Churn. She's on a mission to increase conversions, and decrease churn. She drops a bunch of email and marketing knowledge that will help you now.
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Sustainable Ecommerce: 7 Ways To Make The Shift
Ecommerce is evolving into something bigger and more meaningful in our lives, and sustainability efforts are moving front and center as shoppers and brands alike ask: What’s best for the environment?
8 tips to build your ecommerce email list
While email as a channel may not be new or sexy, it is effective. The conversion rate for e-commerce brands via email hovers at around 15% in 2020, much higher than paid and organic social.
Post-COVID-19 Marketing Trends You Can Follow to Speed Your Recovery
Here are seven post-COVID-19 marketing trends you should consider to help you speed recovery and begin 2021.
Four Lessons for DTC Operators
Four key principles for entrepreneurs looking to build a great direct-to-consumer brand
How an Influencer Built the Most Recognizable Makeup Brand on Instagram: The Glossier Success Story
Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.
Influencer trends in food & beverage: Inspiration and insights for your next campaign
Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.
How the 80s shaped influencer marketing
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?
The World’s First Influencer Creates a Makeup Brand: The EM Cosmetics Story
Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story