May 13, 2024
Emmy Liederman
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Sponsored
July 10, 2024
Emmy Liederman
In a digital world, Polaroid leans on creators to prove its purpose
Relating instant film to real life, the brand celebrates the unpredictable
Sponsored
July 3, 2024
Emmy Liederman
From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
Sponsored
June 10, 2024
Emmy Liederman
Keith Lee makes restaurants go viral—now Microsoft is helping him address what comes next
The partnership highlights the less glamorous side of a business boom
May 13, 2024
Emmy Liederman
This is some text inside of a div block.
This is some text inside of a div block.
May 13, 2024
Emmy Liederman
This is some text inside of a div block.
This is some text inside of a div block.
Sponsored
July 10, 2024
Emmy Liederman
In a digital world, Polaroid leans on creators to prove its purpose
Relating instant film to real life, the brand celebrates the unpredictable
Sponsored
May 13, 2024
Emmy Liederman
From turn up to calm down: Lil Jon’s foray into mindfulness
The newfound meditation coach joins forces with Clorox brand Natural Vitality
Sponsored
May 13, 2024
Emmy Liederman
When TikTok decides your product is a dupe
As discovering dupes becomes a point of pride, here’s how marketers are chiming in
Sponsored
VidCon to feature top marketing voices from the White House to Spotify
The brand is splitting this year’s conference into community, creator and industry tracks
Sponsored
February 1, 2024
Emmy Liederman
Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
Sponsored
June 20, 2024
Emmy Liederman
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
Sponsored
February 26, 2024
Emmy Liederman
“Creator Tea Talk” reimagines a more inclusive industry
Panelists stress that while Black creators drive online culture, they fall behind in opportunity
Sponsored
April 19, 2023
Ashley R. Cummings
OOH and Ahh: Brands leveraging creators in out-of-home (OOH) ads
Big brands come with big-time leverage. That’s an advantage with creator marketing, where large companies can throw hefty budgets at creators with plenty of followers. Take the History Channel, which launched a “Stay Curious” campaign with NeoReach. The result? A campaign with 12.2 million views, growing the History Channel’s TikTok account to 50,000 followers shortly after launch.

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