How Inkbox went beyond tattoo culture to create a brand based on inclusivity
Whether this is your first “tattoo” or the latest of many, the brand experience Inkbox has created will make you feel like tattoo culture was made for you to be a part of.
How Monster Energy uses video content to provoke a lifestyle
Shawn Paarmanns, the Video Production Manager at Monster Energy, is on a mission to share the Monster lifestyle through engaging video content
Andrew Goble of Jambys on product, customer experience, and taking marketing risks
Andrew Goble shares his thoughts on Jambys' unique approach to marketing
House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand
Traditional paid advertising and growth marketing levers were not an option for House of Wise, so I had to get creative
Austin Rief on co-founding popular media publication company Morning Brew
Morning Brew always had the same idea at its core, which was to take the left side of the Wall Street Journal and make it more engaging
The rise of vegan skincare and skincare intellectuals
An interview with Three Ships co-founders Connie Lo and Laura Burget.
How to build and manage a marketing team by Tracey Wallace
We sit down with MarketerHire’s Tracey Wallace to discuss what it takes to build a team from scratch.
An interview with Privy CMO, Dave Gerhardt
In this episode, we talk to Dave Gerhardt, the CMO of Privy, and the host of the “Ecommerce Marketing Show” podcast. Dave, who was previously VP of Marketing at Drift, is setting out to help e-commerce entrepreneurs build their business.
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The future of ecommerce livestreaming: Lessons from China's selling machine
With so much of China’s ecommerce revenue fueled by livestreaming, it’s only natural to wonder if the trend will hit North America and Europe in the same way
Is it too early for ecommerce brands to accept crypto payments?
If you’re not accepting bitcoin as a merchant, are you missing out on an opportunity to capture a meaningful segment of your market?
Standing out in a DTC saturated market
When everything around us seems to be changing at warp speed, it makes sense that consumers place importance on more things than just affordability. So, what do consumers want now?
Thank yourself later for starting a buy now, pay later program
Buy now, pay later (BNPL) platforms enable customers to spread the cost of their sale out across a pre-determined number of equal payments.
Creators are the new brands
Creators might have started as nothing more than billboards for the brands that paid them, but now Creators are their own brands. Let's look at how we arrived here.
The creators are unionizing. Here’s what it could mean for marginalized creators
After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value.
Savannah Sanchez on TikTok and Creators as a marketing match made in heaven
Savannah lives and breathes social media, and she has the answers on why TikTok is so special. We interviewed her to find out her best tips on how to achieve impressive results there.
History repeats itself: the ancient world of influencer marketing
Influencers arose far before the dawn of the internet. It's arguably ancient.