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In 1974, Thailand tackled poverty with an unconventional approach: promoting the use of condoms. That same year, the average Thai family had seven children. Women didn’t have many opportunities outside the home, and supporting a large family was next to impossible on small wages during a recession. Rather than control the population by limiting the amount of children people could have by law, Mechai Viravaidya wondered if condom marketing and distribution alone could reduce the size of families over time. Viravaidya, a former minister who was frustrated by the Thai government’s inability to set a national family planning policy, founded the Population and Community Development Association (PDA) to take on the task.
So, what happens next for Peloton and how do brands come back after being skewered in the court of public opinion?
Against all odds, Jones Road Beauty videos went viral multiple times, reaching 1M views within 24 hours and attracting over 130,000 followers in less than a week.
I had the opportunity to interview Chris and Fanjoy’s VP of Talent, Josh “Caru” Glodoveza, to learn more about the power of partnering with creators
Hear from Aysha Harun, a beauty and lifestyle blogger who’s worked with some of the biggest brands in the industry, such as Maybelline and L’Oreal.
Kate Ward shares her visions on why Creators are world builders and educating the masses.
Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.
Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.
In all this decoupling, most eCommerce merchants and SaaS providers are still pushing consumers toward an experience where checkout occurs entirely via browser. But Osayame Gaius, founder and CEO of Parrot, is focused on helping merchants decouple mobile payments from the browser.
Reviews are such an important part of any direct-to-consumer business because they have a huge impact on relationship-building with customers and driving sales
Retail hasn’t died—it has evolved. Smart DTCs and brick-and-mortar stores reinvented themselves as true destination experiences.
Singer discusses the types of DTC marketing tactics that really impress her, how brands should and should not show up on Instagram, and why this new intersection of brands becoming media companies—and media companies becoming brands—is a phenomenon that’s maybe not built to last.
QYOU launched a viral multi-phased campaign for “Sing 2.” It was a smashing success. The campaign drove 26.4 million views, 2.2 million engagements, and a 9% engagement rate on posts featuring key characters, music, and messaging.
With influencers and creators being a hot commodity, they’re not afraid to spill the tea.
I recently connected with Alec to discuss his entrepreneurial roots and how he started his career in the tech and music industry.
How do these new platforms factor into the creator economy, and, better yet, what does that look like for both creators and brands? Let’s explore.