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Little known fact: Walt Disney helped create Doritos. Keep reading to find out how Doritos took a big chomp into the snack market with big product risks, controversial marketing tactics, and partnerships that fuel brand relevance.
A conversation with community experts about how to build a community in 2022 and why it even matters at all.
Find out more about how Walgreens has evolved since it was established in 1901 and how a longstanding culture of innovation is helping them regain market share.
5 pages to steal from Marvel’s promotional handbook
Hear from Aysha Harun, a beauty and lifestyle blogger who’s worked with some of the biggest brands in the industry, such as Maybelline and L’Oreal.
Kate Ward shares her visions on why Creators are world builders and educating the masses.
Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.
Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.
DTC brands now face an uncomfortable truth—you can only do so much with paid advertising. Moving forward, the key to success will be building a self-sustainable strategy centered around content, commerce, and community.
What trends can you cash in on to up your social media game in a constantly-evolving social media landscape? Let’s take a look at how social media is changing and what you can expect in this space during 2022.
Brands have a unique opportunity right now to leverage this new-ish social commerce trend and use it to blow their customer acquisition goals out of the water.
I credit the thriving state of our business to the unwavering dedication of our customers, our heirloom-quality and meticulous attention to detail, our blossoming affiliate program, and our ability to be flexible with the changing times.
We spent the last month speaking with industry professionals about the future of the creator economy, and predictions for 2022.
Here is where popular fitness creators succeed or fail: Remain humble, authentic, and ethical, and your audience will reward you with sustained attention and financial support.
Insecure—written and produced by Issa Rae—has been a transformative show, not just for Black culture, but the entire industry.
Creators are about to have leverage, control, and political and cultural influence to the degree that is unprecedented.