Brands

How Monster Energy uses video content to provoke a lifestyle

Shawn Paarmanns, the Video Production Manager at Monster Energy, is on a mission to share the Monster lifestyle through engaging video content

Andrew Goble of Jambys on product, customer experience, and taking marketing risks

Andrew Goble shares his thoughts on Jambys' unique approach to marketing

House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand

Traditional paid advertising and growth marketing levers were not an option for House of Wise, so I had to get creative

Podcast

The rise of vegan skincare and skincare intellectuals

An interview with Three Ships co-founders Connie Lo and Laura Burget.

How to build and manage a marketing team by Tracey Wallace

We sit down with MarketerHire’s Tracey Wallace to discuss what it takes to build a team from scratch.

An interview with Privy CMO, Dave Gerhardt

In this episode, we talk to Dave Gerhardt, the CMO of Privy, and the host of the “Ecommerce Marketing Show” podcast. Dave, who was previously VP of Marketing at Drift, is setting out to help e-commerce entrepreneurs build their business.

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Ecommerce

Is it too early for ecommerce brands to accept crypto payments?

If you’re not accepting bitcoin as a merchant, are you missing out on an opportunity to capture a meaningful segment of your market?

Standing out in a DTC saturated market

When everything around us seems to be changing at warp speed, it makes sense that consumers place importance on more things than just affordability. So, what do consumers want now?

Thank yourself later for starting a buy now, pay later program

Buy now, pay later (BNPL) platforms enable customers to spread the cost of their sale out across a pre-determined number of equal payments.

Creator Economy

The creators are unionizing. Here’s what it could mean for marginalized creators

After many years of carving out legitimate career paths within the space, many creators want the standard features of any (good) job: health benefits, professional development, and fair pay for good value. 

Savannah Sanchez on TikTok and Creators as a marketing match made in heaven

Savannah lives and breathes social media, and she has the answers on why TikTok is so special. We interviewed her to find out her best tips on how to achieve impressive results there.

Main image, woman in toga holding ancient roman vase with gladiator on it.

History repeats itself: the ancient world of influencer marketing

Influencers arose far before the dawn of the internet. It's arguably ancient.