The fashion industry is on a trajectory where self-regulation may be coming to a drawn-out end. The fashion industry contributes an estimated 4% of the world’s total greenhouse gas emissions, with fast fashion companies like H&M, Shein, and Zara responsible for half of those emissions. As people learn more about this reality, pressure from a growing number of climate-conscious consumers have forced large fashion brands to invest in voluntary sustainability efforts to prove they’re doing something about their impact on the planet.

Instead of traditional campaigns, brands are embracing general upheaval, changes in the workforce, managing supply chain issues, and are going toe-to-toe with brand competitors.

Vitamins and supplements have been in regulation purgatory since they were first developed in the early 20th century. At first because of lack of knowledge, then because of lobbying, vitamins and supplements have never been subject to the same regulatory requirements as other health products.

This Govalo x Recharge integration makes it possible for merchants who have built a successful gifting program to capture all the benefits of both gifting and subscription commerce.

Community roles are closely tied to the ability to deliver value. With so many brands vying for consumers’ attention, how can a company differentiate itself and provide additional value to customers beyond its product or service? How can it make customers feel closer to the brand? How can it solve user problems, or provide outstanding support, in a way that actually scales? 

The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend.