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May 13, 2024
Emmy Liederman
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Sponsored
October 4, 2024
Emmy Liederman
How Lime is leaning on creators to stand out on the bike rack
How the brand is approach consumer loyalty on an international stage
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Sponsored
September 27, 2024
Emmy Liederman
Doritos invites creators to turn their opinions into Super Bowl spots
The brand is adapting its legacy of fan-made commercials for a new generation
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September 19, 2024
Emmy Liederman
How Liquid I.V. positions dehydration as a universal buzzkill
Senior brand director Brittany Shaw breaks down her 360 strategy, from creator partnerships to experiential marketing
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May 13, 2024
Emmy Liederman
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This is some text inside of a div block.
May 13, 2024
Emmy Liederman
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This is some text inside of a div block.
Sponsored
October 4, 2024
Emmy Liederman
How Lime is leaning on creators to stand out on the bike rack
How the brand is approach consumer loyalty on an international stage
See more
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May 13, 2024
Emmy Liederman
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How top sports networks are embracing the creator economy
August 9, 2024
Emmy Liederman
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Keith Lee makes restaurants go viral—now Microsoft is helping him address what comes next
June 10, 2024
Emmy Liederman
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Can chain restaurants serve small town charm?
May 29, 2024
Emmy Liederman
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When did school and social media become so compatible?
May 21, 2024
Emmy Liederman
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creator marketing
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August 22, 2024
Emmy Liederman
How Tend uses influencers to romanticize trips to the dentist
The healthcare startup wants to rebrand an often dreaded experience
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Sponsored
July 25, 2024
Emmy Liederman
This nonprofit taps creators to tackle bias and grief—and pairs personal stories with facts
Founded by the former COO of Facebook, the foundation is using social platforms to give doomscrolling some direction
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Sponsored
July 3, 2024
Emmy Liederman
From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
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SOCIAL PLATFORMS
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July 29, 2024
Olivia Harris
Creator Economy Scoop: YouTube dominance and durable cookies
Here's this month's roundup of industry news
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March 26, 2024
Olivia Harris
Creator Economy Scoop: When TikTok becomes a career coach
Here's this week's roundup of industry news
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February 21, 2024
Olivia Harris
Creator Economy Scoop: AI apprehension and a TikTok election
Here's this week's roundup of industry news
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CREATORS
Read all CREATORS
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July 18, 2024
Emmy Liederman
More men want to wear makeup, but brands aren't keeping up
Creators like Zak Heath are introducing new narratives for men in beauty
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June 20, 2024
Emmy Liederman
Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
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Sponsored
June 6, 2024
Emmy Liederman
How can creators leverage content freedom?
After investing in educational content, TikTok’s “friendship expert” approaches brands with creative control
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