Emmy Liederman
Editorial Lead

Emmy Liederman is the editorial lead at #paid, where she oversees its creator economy outlet Banknotes. She was previously a reporter at Adweek, where she covered the impact of creator culture and brand partnerships on the advertising landscape.

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In a digital world, Polaroid leans on creators to prove its purpose
Relating instant film to real life, the brand celebrates the unpredictable
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From screaming fans to corporate slang, here’s how VidCon captures the creator economy
This year’s programming covered YouTuber meet-and-greets, tips for aspiring creators and best practices in influencer marketing
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Creator Mya Pol on what real accessibility looks like
As Pol talks disability inclusion on TikTok, brands like Hilton are backing her work
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Filling in for product wait time, here's how this gaming brand maintains fan engagement
EA’s skateboarding game partners with Tim Robinson and creators to build release momentum
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Keith Lee makes restaurants go viral—now Microsoft is helping him address what comes next
The partnership highlights the less glamorous side of a business boom
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How can creators leverage content freedom?
After investing in educational content, TikTok’s “friendship expert” approaches brands with creative control
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"What prompted you?" campaign shows power of AI when presented with true stories
Creative Theory Agency urges AI stakeholders to center the work around lived experiences
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Can chain restaurants serve small town charm?
Investing in local creators and live events, Cheesecake Factory’s North Italia looks to nurture community ties
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When did school and social media become so compatible?
By combining academia and entertainment, education marketers are breaking through new territory
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From turn up to calm down: Lil Jon’s foray into mindfulness
The newfound meditation coach joins forces with Clorox brand Natural Vitality
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When TikTok decides your product is a dupe
As discovering dupes becomes a point of pride, here’s how marketers are chiming in
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Why Nikon asked creators to spend eight days on self-reflection
The brand is promoting its Z8 camera by requesting personal narratives
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“Creator-first” is an industry buzzword, but creators are still chasing down payments
Creators and advocates take to social platforms to share their frustrations
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How can brands prove they actually care about social causes?
Misfits Market’s latest partner is a viral Instagram page rooted in activism
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Consumers are afraid of getting older—can marketers shift the narrative?
As younger audiences eye anti-aging products, creators and brands are trying a different approach
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Does AI threaten creator marketing, or does it make the work more meaningful?
Marketers consider the impact of emerging tech on both creative output and staff fulfilment
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How women in the Olympics are building second careers as influencers
Athletes look to diversify their digital presence while upholding fanbase engagement
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Why Urban Outfitters is giving Philadelphia creators an international stage
The global brand is building its local presence to build distinction and loyalty
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Creators are good at selling stuff, but can they drive big-budget bookings?
Why the company behind Hard Rock and Nobu Hotels still swears by the gifting model
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When do creators and brands need private social channels?
As social platforms test new features, users consider their impact on accessibility and reach
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Emmy Liederman
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Alexia Mosca
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“Creator Tea Talk” reimagines a more inclusive industry
Panelists stress that while Black creators drive online culture, they fall behind in opportunity
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Super Bowl ads sell reach, but creator marketing masters closeness
Industry execs talk creator partnerships as the key to invested audiences
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Creators are making wellness conversations cool
While social platforms drive instant gratification, they’ve also peaked Gen Z's interest in longterm results.
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Brands are pulling creators out of their content cubicles
As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.
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This yearbook spotlights the social-first brands of 2023
The report outlines how names like CapCut, Takis and TikTok Shop have won over Gen Z
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Can influencer marketing unplug the iPhone monopoly?
How competitors are recruiting creators to burst Apple’s blue bubble
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