Emmy Liederman - BANKNOTES

Emmy Liederman

Editorial Lead

Emmy Liederman is the editorial lead at #paid, where she oversees its creator economy outlet Banknotes. She was previously a reporter at Adweek, where she covered the impact of creator culture and brand partnerships on the advertising landscape.

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Creator Marketing

Why Nikon asked creators to spend eight days on self-reflection

The brand is promoting its Z8 camera by requesting personal narratives

Emmy Liederman

Creators

“Creator-first” is an industry buzzword, but creators are still chasing down payments

Creators and advocates take to social platforms to share their frustrations

Emmy Liederman

Creator Marketing

How can brands prove they actually care about social causes?

Misfits Market’s latest partner is a viral Instagram page rooted in activism

Emmy Liederman

Creator Marketing

Consumers are afraid of getting older—can marketers shift the narrative?

As younger audiences eye anti-aging products, creators and brands are trying a different approach

Emmy Liederman

Creator Marketing

Does AI threaten creator marketing, or does it make the work more meaningful?

Marketers consider the impact of emerging tech on both creative output and staff fulfilment

Emmy Liederman

Creator Marketing

How women in the Olympics are building second careers as influencers

Athletes look to diversify their digital presence while upholding fanbase engagement

Emmy Liederman

Creator Marketing

Why Urban Outfitters is giving Philadelphia creators an international stage

The global brand is building its local presence to build distinction and loyalty

Emmy Liederman

Creator Marketing

Creators are good at selling stuff, but can they drive big-budget bookings?

Why the company behind Hard Rock and Nobu Hotels still swears by the gifting model

Emmy Liederman

Creator Marketing

When do creators and brands need private social channels?

As social platforms test new features, users consider their impact on accessibility and reach

Emmy Liederman

Alexia Mosca

Creators

“Creator Tea Talk” reimagines a more inclusive industry

Panelists stress that while Black creators drive online culture, they fall behind in opportunity

Emmy Liederman

Creator Marketing

Super Bowl ads sell reach, but creator marketing masters closeness

Industry execs talk creator partnerships as the key to invested audiences

Emmy Liederman

Creator Marketing

Creators are making wellness conversations cool

While social platforms drive instant gratification, they’ve also peaked Gen Z's interest in longterm results.

Emmy Liederman

Social Platforms

Brands are pulling creators out of their content cubicles

As consumers rethink their consumption habits, marketers are giving talent the spotlight in new spaces.

Emmy Liederman

Creator Marketing

This yearbook spotlights the social-first brands of 2023

The report outlines how names like CapCut, Takis and TikTok Shop have won over Gen Z

Emmy Liederman

Creator Marketing

Can influencer marketing unplug the iPhone monopoly?

How competitors are recruiting creators to burst Apple’s blue bubble

Emmy Liederman

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