Olivia Harris - BANKNOTES

Olivia Harris

Olivia Harris

Olivia is a creator marketing thought leader and product marketer at #paid. For the past five years, she has helped B2B SAAS companies go-to-market by deeply understanding the customer journey and launching creative marketing initiatives that improve product stickiness. She’s passionate about technology, entrepreneurship, creator marketing, and the psychological drivers of the buying process.

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Social Platforms

Creator Economy Scoop: YouTube dominance and durable cookies

Here's this month's roundup of industry news

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Olivia Harris

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Creator Marketing

Creator Economy Scoop: Sensored chicken sandwich reviews and the quest for a quiet life

Here's this week's roundup of industry news

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Olivia Harris

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Creator Marketing

Creator Economy Scoop: Coachella collabs and the Taylor Swift treatment

Here's this week's roundup of industry news

By

Olivia Harris

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Creator Marketing

Creator Economy Scoop: The creative content that goes unseen

Here's this week's roundup of industry news

By

Olivia Harris

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Creator Marketing

Creator Economy Scoop: When small creators reign supreme

Here's this week's roundup of industry news

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Olivia Harris

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Social Platforms

Creator Economy Scoop: When TikTok becomes a career coach

Here's this week's roundup of industry news

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Olivia Harris

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Creator Marketing

Creator Economy Scoop: Red carpet creators and the post-purchase experience

Here's this week's roundup of industry news

By

Olivia Harris

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Creator Marketing

Creator economy scoop: Pay transparency and brand trip controversy

Here's this week's roundup of industry news

By

Olivia Harris

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Creator Marketing

Creator Economy Scoop: Creator likeness and partnership faux pas

Here's this week's roundup of industry news

By

Olivia Harris

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Social Platforms

Creator Economy Scoop: AI apprehension and a TikTok election

Here's this week's roundup of industry news

By

Olivia Harris

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Social Platforms

Creator Economy Scoop: Social platforms are begging to stand out

Here's this week's roundup of industry news

By

Olivia Harris

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Creators

5 influencer marketing campaign goals for Cyber Week

Consumers are 71% more likely to buy products after seeing positive reviews on their social networks, so if creator marketing isn’t in your marketing strategy for Black Friday-Cyber Monday (BFCM)–it should be.

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Olivia Harris

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Creators

How to use influencer marketing in your back-to-school campaigns

2022 will be a big year for back-to-school shopping, and brands will continue to fight for consumers' attention. If creator marketing isn’t part of your back-to-school marketing strategy, this year would be a great time to incorporate it. Set clear campaign goals, partner with creators that align with your goals and brand, and plan your launch!

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Olivia Harris

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Creators

Why brands need to diversify how they use their creator content

Brands who want to make the most of their creator campaigns quickly learn that like other tactics, creator assets aren’t simply something you post once and forget. There are endless opportunities when it comes to the distribution of creator content, allowing you to optimize your time and effort on every campaign. Integrating creator content into all aspects of your digital marketing and advertising programs is a surefire way to develop trust and educate your customers across various channels.

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Olivia Harris

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