Consumers are 71% more likely to buy products after seeing positive reviews on their social networks, so if creator marketing isn’t in your marketing strategy for Black Friday-Cyber Monday (BFCM)–it should be. 

2022 will be a big year for back-to-school shopping, and brands will continue to fight for consumers' attention. If creator marketing isn’t part of your back-to-school marketing strategy, this year would be a great time to incorporate it. Set clear campaign goals, partner with creators that align with your goals and brand, and plan your launch!

Brands who want to make the most of their creator campaigns quickly learn that like other tactics, creator assets aren’t simply something you post once and forget. There are endless opportunities when it comes to the distribution of creator content, allowing you to optimize your time and effort on every campaign. Integrating creator content into all aspects of your digital marketing and advertising programs is a surefire way to develop trust and educate your customers across various channels.