Ian Leslie
BANKNOTES EDITOR IN CHIEF

Ian Leslie is editor in chief of BANKNOTES. With more than 10 years in eCommerce, lead generation and demand gen, Ian is expert in building and leading integrated marketing campaigns across owned, earned and paid channels with a focus on social media and overall digital experience. Ian is also a published author and trained journalist, working as a newspaper editor for five years after college.

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Bolt checkout goes live on Fanatics ... sort of
So-called one-click checkout company Bolt scored a win today, going live on the Fanatics website. Fanatics is one of the largest websites to join the Bolt network, and it comes at a time when the SaaS has been fighting an uphill battle against lawsuits, layoffs and struggling to raise.
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How Dog Child is helping serve up healthy options for picky pets
Sure we all have friends who are picky eaters: But what about our pets? Nicole Marchand, CEO and founder of Dog Child, has always loved animals, and she started to wonder why she was always feeding them the same thing."You can't just feed them the same thing every day," she said. "You think about the way we don't want to be eating the same thing every day, you're eventually going to get bored."
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FFUPs and how Sam Tichnor is trying to create the next iconic snack brand
What do you do after spending several years as a business analyst for Capital One and then helping lead strategy for Harry's and Harry's Labs? Well you go launch a puffs brand of course.
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Today in brief: Industry West launches bath line; Bolt backs out of Crypto deal
DTC furniture brand Industry West has announced the launch of a new luxury bath line, diversifying the company's online offerings in what is its largest product launch since its inception in 2015.
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Market research in the world of COVID and eCommerce
In a lot of ways market research is a legacy tactic, but that doesn’t mean it should be ignored by brands big and small. In fact, market research as come a long way from the focus groups of the past. While formal studies and surveys are still on the table, the host of potential market research channels now open to marketers has grown exponentially.
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Chris Meade and how CROSSNET is creating a new sports category
Chris Meade is not only marketing a product, he's creating a new sport!Through CROSSNET he's brought 'foursquare' to volleyball, soccer and pickleball; and he's done it all without raising venture money.
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Marketing lessons that can be learned from the rise and fall of AND1
If you were a teen or 20-something in the mid-’90s, early 2000s chances are you were a fan of AND1.AND1 is a basketball apparel brand that hit its peak in the late 1990s. The brand was focussed on bringing the street back to streetball through apparel focussed on ‘trash talk,’ hype sneaker designs and—of course— the AND1 Mixtape.
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YETI UGC: Highlighting products that have been through the ringer
To those thinking no one is putting out authentic UGC anymore, YETI says hold my very, very, very cold beer.Over the past couple of months YETI—known for their line of coolers, bags and a host of other outdoor products aimed at keeping your drinks and food cold—has put out several Instagram stories featuring products that have been through the ringer.
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eCommerce payments: It's about making life easier for consumers
Osayame Gaius, founder and CEO of the mobile commerce platform, Parrot; and Mason Lin, founder of checkout platform Pockyt, talk about the future of payments across eCommerce and retail.
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Facebook, Instagram CPMs drop for a second consecutive holiday weekend
The cost of running ads across Facebook and Instagram continues to dip as CPMs decreased year-over-year when comparing July 1-4, repeating the CPM declines that were seen over Memorial Day weekend.
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Gwella banks on creators and influencers to win success in edible psychedelics market
Founded in 2020, part of Gwella and Mojo Microdose’s success in product development is its work with creators and influencers, shying away from traditional marketing tactics.
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Washington Commanders name Katie Feeney first 'Social Media Correspondent'
The NFL's Washington Commanders have named social media influencer Katie Feeney the team's first-ever 'Social Media Correspondent.'Feeney's collective Instagram/TikTok audience of 7.6 million people dwarfs that of the Commanders, which sits at about 2.5 million.
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Uncertainty surrounds expectations for Memorial Day sales across retail and eCommerce
Faced with driving inflation and continued uncertainty along the international supply-chain retailers and etailers are aligned in their uncertainty over how beneficial Memorial Day sales will be in filling their cash coffers.
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Salesforce reports Q1 decline in digital sales; first recorded drop in the index’s nine-year history
Salesforce is reporting a year-over-year decline in global digital sales for Q1 2022 as recorded by its Shopping Index, the first-ever reported decline in the nine year history of the index.
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Poor TikTok showing foreshadowed CNN's failed streaming experiment
A month after the new streaming service CNN+ took flight it sputtered back to Earth and ultimately was grounded, with execs announcing its shuttering this past week. Whatever the reason, CNN's lagging social media numbers, particularly on TikTok, when compared to not only competitor networks but its own journalists likely could have served as an indicator that the news giant's digital house isn't in order.
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Parrot launches SDK for checkout via text
In all this decoupling, most eCommerce merchants and SaaS providers are still pushing consumers toward an experience where checkout occurs entirely via browser. But Osayame Gaius, founder and CEO of Parrot, is focused on helping merchants decouple mobile payments from the browser.
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Paloma banks on checkout across direct messages in launching new storefront product
In an eCommerce world constantly shouting about faster website launches and one-click checkout, Kelsey Hunter is betting on an economy not dependent on websites but rather conversions via direct messages across social media. As founder and CEO of Paloma, Hunter has long understood the power of DMs. In 2018 she launched Paloma’s first product, which allows merchants to connect their backend catalog with their Facebook and Instagrams DMs. This essentially streamlined the discovery process for customers who engaged with brands via DMs, pointing them to the right products and aiding them in checkout.
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Nosto launches new shoppable Instagram functionality
Ecommerce personalization and customer experience platform Nosto has announced the release of shoppable Instagram functionality, adding its product to a growing market of softwares looking to help brands make the most of their creator partnerships and user generated content.
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Ad costs for Memorial Day weekend across Facebook and Instagram dip YOY
The cost of running ads across Facebook and Instagram over Memorial Day weekend dipped by 6 percent globally and 12 percent in the United States from 2021 to 2022, according to a tracker created by Gupta Media.
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Ian Leslie
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Future Commerce takes deep dive into psychological and philosophical trends shaping commerce
VISIONS is a first-of-its-kind consumer and culture trends report, bringing together fifteen content creators, leaders, and artists for candid conversations around the future of commerce.
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Ecommerce brands continue their migration off Magento
The trend of eCommerce brands moving off of so-called enterprise content management solutions—like Adobe Commerce (previously Magento) and Salesforce Commerce Cloud is continuing in earnest, with several websites announcing their move to Shopify over just the past couple of weeks.Ecommerce furniture company Industry West announced last week that it had moved off of Adobe, opting to migrate the main site, its Canadian subdomain and its sister-brand, Favor, to Shopify.
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