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Chris Meade and how CROSSNET is creating a new sports category

Chris Meade is not only marketing a product, he's creating a new sport!Through CROSSNET he's brought 'foursquare' to volleyball, soccer and pickleball; and he's done it all without raising venture money.
Ian Leslie
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September 6, 2022
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Chris Meade is not only marketing a product, he's creating a new sport!

Through CROSSNET he's brought 'four square' to volleyball, soccer and pickleball; and he's done it all without raising venture money.

CROSSNET products are now sold in Dick's Sporting Goods and TARGET among others and it's even been featured on ESPN.

Chris and his brother, Greg, are the products of a small town in Connecticut. The brothers and a childhood friend were tired of the rat race, so they found something they were passionate about and dumped their savings and 401Ks into it.

"We had a doomsdays board. If it hit zero (dollars) we were going back to our real jobs. Thank god it only went as low as $400 at one point."
- Chris Meade

Chris spoke to BANKNOTES editor in chief Ian Leslie on how CROSSNET got its start, lessons learned, and what the future holds. He also talked about why he's chosen to be so active across social media in sharing his business lessons with other entrepreneurs, and doing it in a way that avoids the typical 'thoughtboi' trappings.

"There's not many founders out there that are spending time to educate others. Am I right on everything? No! I make so many mistakes, but at least I  share my mistakes ... So if I could help one person a day not make a mistake, or think about things differently it's worth my time."

Episode Resource Guide:

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Home
Podcasts

Chris Meade and how CROSSNET is creating a new sports category

Ian Leslie
September 2022

Chris Meade is not only marketing a product, he's creating a new sport!

Through CROSSNET he's brought 'four square' to volleyball, soccer and pickleball; and he's done it all without raising venture money.

CROSSNET products are now sold in Dick's Sporting Goods and TARGET among others and it's even been featured on ESPN.

Chris and his brother, Greg, are the products of a small town in Connecticut. The brothers and a childhood friend were tired of the rat race, so they found something they were passionate about and dumped their savings and 401Ks into it.

"We had a doomsdays board. If it hit zero (dollars) we were going back to our real jobs. Thank god it only went as low as $400 at one point."
- Chris Meade

Chris spoke to BANKNOTES editor in chief Ian Leslie on how CROSSNET got its start, lessons learned, and what the future holds. He also talked about why he's chosen to be so active across social media in sharing his business lessons with other entrepreneurs, and doing it in a way that avoids the typical 'thoughtboi' trappings.

"There's not many founders out there that are spending time to educate others. Am I right on everything? No! I make so many mistakes, but at least I  share my mistakes ... So if I could help one person a day not make a mistake, or think about things differently it's worth my time."

Episode Resource Guide:

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#paid, a multi-channel creator marketing platform that empowers creators to partner with brands and build their businesses, today announced that it has become an official TikTok Marketing Partner. As a badged partner, #paid will bring more great opportunities to their engaged network of content creators and marketers. 

Holiday 2022 shopping predictions: Creativity is key if you're going to survive

It seems for the third consecutive year now we're saying the same thing: This holiday shopping season will be unlike any we've ever seen before. With the eCommerce boom regressing significantly in the shadow of an economic downturn, brands are having to be creative with how they attract people to their websites and brick-and-mortar locations.

TikTok is paving a new path for online search

@Colesflow summarizes a hot, new consumer trend in one, short sentence: “I don’t Google anymore—I TikTok. ”While it seems funny at first, stats show TikTok is more than an entertainment and social commerce platform—it’s a search engine. For many consumers, especially younger ones, TikTok is edging out Google as the preferred search engine.

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