Boarderie brings DTC cheese and charcuterie to Shark Tank

Editor's Note:

Look for Boarderie on the 11/18 episode of Shark Tank

In today's world of immediate gratification, it's uncommon to find a brand that takes its time in spinning up an eCommerce site and going DTC.

But that's exactly what Boarderie did.

Boarderie has spent the past two years sending artisan charcuterie and cheese boards directly to people's homes. Their boards don't require the recipients to unpack them and put them together, they're not baskets. These go straight from the box to your table and are ready to eat.

But while the boards are delivered right to the customer, Boarderie started by selling through a number of third-party channels, including Costco, Williams Sonoma and Neiman Marcus, among others.

"Selling through third parties is something that helps us a lot, it's profitable, but it's not going to bring us to the level that we need to be at. And that's where the eCommerce side of it comes in," said Rachel Solomon, co-CEO and partner of Boarderie. "The great thing is our wholesale business covers our overhead, but the explosive growth that we're looking for ... to start to become that household name ... that's gonna come from the direct to consumer."

Boarderie has had its eCommerce store live for a couple of months now and is seeing great results.

"Selling through channels helped us prove demand for the product. And so we knew it was there. And that gave us confidence going to direct to consumer and starting to spend money on advertising."

Learn more about Boarderie and its journey via the interview above.