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eCommerce payments: It's about making life easier for consumers

Ian Leslie
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July 20, 2022
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Checkout, whether it be mobile wallets or so-called one-click, has received an awful lot of press and attention lately.

So what does the future hold in terms of the payments space?

BANKNOTES chatted with Mason Lin, founder of checkout platform Pockyt; and Osayame Gaius, founder and CEO of Parrot about the future of the payments space and what trends we may see making their way from Asia, Africa and Europe to North America.

Takeaways from the session include:

  • Mobile and alternative payment options need to do more than simply facilitate transactions, they have to help foster interactions with the customer base;
  • Consumers want to think of themselves first and not be beholden to a specific checkout platform or option;
  • Businesses should stop assuming consumers will go back to their owned .com websites to complete the checkout experience;
  • SMS, QR code and non-credit card options for checkout are on the rise.

You can watch the full session below.

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Home
Podcasts

eCommerce payments: It's about making life easier for consumers

Ian Leslie
July 2022

Checkout, whether it be mobile wallets or so-called one-click, has received an awful lot of press and attention lately.

So what does the future hold in terms of the payments space?

BANKNOTES chatted with Mason Lin, founder of checkout platform Pockyt; and Osayame Gaius, founder and CEO of Parrot about the future of the payments space and what trends we may see making their way from Asia, Africa and Europe to North America.

Takeaways from the session include:

  • Mobile and alternative payment options need to do more than simply facilitate transactions, they have to help foster interactions with the customer base;
  • Consumers want to think of themselves first and not be beholden to a specific checkout platform or option;
  • Businesses should stop assuming consumers will go back to their owned .com websites to complete the checkout experience;
  • SMS, QR code and non-credit card options for checkout are on the rise.

You can watch the full session below.

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BANKNOTES readers: We want to hear from you

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If you want to be successful in B2B marketing, make your efforts look more like DTC marketing. At least that’s the emerging train of thought, and strategy being following by Triple Whale, a marketing analytics and attribution SaaS.

Is there still a playbook for DTC success? Eric Bandholz on how Beardbrand is weathering the storm

Two steps forward, one step back. That’s how eCommerce founders are feeling after what’s been considered a “belt-tightening year” by many.Despite a successful 2019 through 2021 for eCommerce, we’re now in a DTC downturn where investments are drying up, stock is dropping rapidly, and layoffs seem to be happening every day.

How Pura sells the sense of smell, even across digital platforms

Brands that sell fully sensory products, especially senses that don’t translate well in a digital setting—taste and smell—have a unique marketing challenge. It’s not an easy task, but some brands, like Pura, are still somehow knocking their eCommerce sales out of the park.

Furniture retailers see decline in sales, layoffs since height of COVID boom

A cushy new sofa or mattress isn’t always enough to pad the discomfort of inflation and a down economy, and furniture sales are now slowing. 

What’s your sign? How brands are using astrology to start a conversation

Gone are the days you’d only find a generic horoscope at the back of a gossip magazine. Now, you can shop for candles that speak to your zodiac sign or even order a fast food meal that aligns with your vIbEz. In other words, astrology is undergoing a marketing makeover.

FFUPs and how Sam Tichnor is trying to create the next iconic snack brand

What do you do after spending several years as a business analyst for Capital One and then helping lead strategy for Harry's and Harry's Labs? Well you go launch a puffs brand of course.

Meet Vantana: Digital creator, artist, Twitch streamer, and online Yoga instructor

Vantana is an artist who abandoned traditional work during the pandemic to focus on his creative digital projects.

Kristi Knowles on transforming RawFoodz to Mother Raw

Kristi Knowles spoke to the DTC Growth Show team about how her 25-plus years in food/CPG led to spearheading a successful rebrand and expansion of Kopman’s beloved RawFoodz.

Today in brief: Industry West launches bath line; Bolt backs out of Crypto deal

DTC furniture brand Industry West has announced the launch of a new luxury bath line, diversifying the company's online offerings in what is its largest product launch since its inception in 2015.

Trevor Merchant: The content creator watching TikToks so you don't have to

Trevor Merchant, also known as @timesaver9000, condenses other people’s often clickbaity or unnecessarily long videos so you won’t have to waste time watching them—hence the username.

Market research in the world of COVID and eCommerce

In a lot of ways market research is a legacy tactic, but that doesn’t mean it should be ignored by brands big and small. In fact, market research as come a long way from the focus groups of the past. While formal studies and surveys are still on the table, the host of potential market research channels now open to marketers has grown exponentially.

Should brands hire creators over agencies to produce high-fidelity content?

If creator content is so effective across social media, should brands be turning to creators for all kinds of high-fidelity content as well? And, is there a benefit to hiring creators directly instead of going the traditional route and hiring an agency? 

Influencer and publisher whitelisting is all the rage: And it works!

Always looking for emerging marketing techniques, operators are backing a new tactic referred to as whitelisting, creator licensing, or creator listing.

Chris Meade and how CROSSNET is creating a new sports category

Chris Meade is not only marketing a product, he's creating a new sport!Through CROSSNET he's brought 'foursquare' to volleyball, soccer and pickleball; and he's done it all without raising venture money.

Hispanic and Latinx creators making their mark In 2022

Meet eight creators and influencers carving their own path in the creator economy. From beauty and lifestyle content to activism and entrepreneurship, these Latinx creators are making their mark and doing it for the culture… or por la cultura.

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