TikTok is paving a new path for online search: Are you ready?
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Is TikTok going head-to-head with Google search?
According to a recent writeup from Ashley Cummings for BANKNOTES this isn't too far fetched.
😲 In fact, 40% of young people say they go directly to TikTok or Instagram now instead of Google. 😲
💳 Further, 55% of users say TikTok has exposed them to a new product. 💳
Why?
TikTok is a trust engine!
“Search a term on Google, and you’ll get the answer you need, but there’s less and less confidence that it’s the answer you trust. After all, the Google algorithm is so notoriously complex that it’s no secret the best options for results are the ones the most significant digital marketing budgets can buy.”
- Mindy Thomas, founder and lead creator at Upload Creative.
Essentially, social platforms are visual and more compelling than written reviews, TikTok is winning in the search game in niches where visuals are essential to the experience. This includes travel, makeup, beauty, and food/restaurants
What does this mean for marketing and sales teams?
- Search is often the largest line item in a brand's marketing budget Should it be still?
- It's not enough for brands to point boring product ads to a bland product page. Providing creator content that is honest and transparent is key.
- SEO is more than just Google placement: TikTok descriptions allow for up to 2,200 words, so there's definitely search optimization across TikTok that can be taken advantage of.
Read more about this change in where customers are searching over at BANKNOTES.
Creator Corner: Get to know Ilana Dunn
Who do you go to for advice when you’re in a relationship full of unanswered questions? 💑
For us, it’s Ilana Dunn (@ilanadunn). Ilana is a phenomenal creator, and the host of the Seeing Other People podcast. 🎤
Most of her content revolves around relationship advice and mental health.
Ilana is an amazing conversationalist, has a powerful presence when talking to a camera, and knows how to deliver a message.
"Idk who needs to hear this, but your situationship isn't going anywhere. End it, laugh it off, and find someone who treats you the way you deserve."
Follow Ilana:
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Hearing an expert talk about how to win on TikTok is one thing. Seeing them strategize in real-time is something most don’t get access to—until now! #paid is bringing TikTok creator and agency owner JT Barnett (@jtbarnett on TikTok) to Chicago!
Here’s how the event will work: JT will strategize with three brands in front of a live audience. Seeing how others approach their strategy will give you all the ideas you need to make your mark on TikTok in 2023.
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