With the way the social media landscape constantly changes (we see you Threads and X), brands need a bit more predictability when working with creators that are on these platforms. In a recent conversation with Ashley Riske, #paid’s Head of Creator Partnerships, she shed light on the key aspects of working with creators and debunked several misconceptions associated with the process.

Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?

Building audiences has always been a lucrative endeavor. It’s the reason why the amount brands spend on influencer marketing keeps rising. Community is powerful on its own, too. Conferences and online memberships are thriving businesses. This begs the question, do all creators need to build community? 

As humans, we all need time to develop. We need time to experience new things, make mistakes, and build our own perspectives. Going through this development period helps us make more informed decisions that align better with our skillset. TikTok doesn’t give us time to develop. Post a video today and in 24 hours you can be ‘famous.’ You then go fight a mental battle: Should I keep doing this because of the fame or should I keep doing this because it is fulfilling? 

We all agree that creators should be fairly paid. The time and energy effective creators put into their craft can’t be understated and should be met with equitable compensation.

When looking at the convergence of business, tech, and hip hop, only one name should come to mind. This week's guest is Dan Runcie, an amazing writer and the founder of Trapital.

Tiffany’s thoughts on money, brand sponsorships, growing a business beyond her name, and the complicated nature of being an anti-consumerist creator in a capitalist society.

Kate Ward shares her visions on why Creators are world builders and educating the masses.

Danie talks about her journey becoming a full-time creator, what she looks for in brand partnerships, and where her brand will head in the future.

Hear from Aysha Harun, a beauty and lifestyle blogger who’s worked with some of the biggest brands in the industry, such as Maybelline and L’Oreal.

Do you ever wonder how platforms are built around creators and what gets taken into consideration during the buildout?