Relationships, whether romantic, platonic, or familial, are essential for any human being to thrive. Even when these relationships are complicated or situational (see: situationships), they allow us to learn new things about ourselves, explore the parts of life outside our comfort zone, and ultimately help us evolve as individuals.

Black creators, despite their talent and often being the main drivers of social media trends, are often overlooked for partnership opportunities with brands. Naturally, this oversight has led to a gap in which Black creators have less access to paid opportunities or even visibility on social media and other creator platforms.

Since the pandemic, there seems to be a cultural shift in how the world views the overall idea of the full-time job. For many, there were water cooler chats, post-work team-building activities, meetings that really could have been an email, and many minutes spent commuting to and from the office. Now, time is more valuable than ever, and the desire to have a work-life balance, flexibility in schedule and environment, and the space to pursue creative passion projects outside of work is becoming more and more palatable.

“It’s a chicken salad.”If this phrase sounds familiar, it’s likely because you’ve heard it used as a trending sound in thousands of videos on TikTok and Instagram over the past several weeks. The entire sound features an exchange between frequent deli goer Nisha Godfrey and owner Wael Herbawi at East 81st Street Deli in Cleveland, Ohio.

How Chipotle partnered with the 'Corn Kid' to produce a short-form video for their social media channels, which is now their highest-performing social media content.

Trevor Merchant, also known as @timesaver9000, condenses other people’s often clickbaity or unnecessarily long videos so you won’t have to waste time watching them—hence the username.

Meet eight creators and influencers carving their own path in the creator economy. From beauty and lifestyle content to activism and entrepreneurship, these Latinx creators are making their mark and doing it for the culture… or por la cultura.

Leo González has caught the attention of public figures like George Lopez and Will Smith with his POV-style comedy videos and has amassed more than 2.5 million followers on TikTok and over half a million on Instagram.

Imagine waking up each morning knowing that you’re going to have a full-course meal prepared for you and all you have to do is walk into your kitchen. Honestly, even the nation’s most popular meal delivery services could never. From lobster and waffles to classic, soul food this dynamic sister duo is creating content and meals so good that even the world’s top chefs would be impressed. Gordon Ramsay, I’m talking about you. 

Prior to becoming a full-time creator, Anthony Gomes was navigating his professional career as a financial analyst at an information services firm. As was the case for many creators-in-the-making, the pandemic was the catalyst that pushed him to leave his nine-to-five and pursue content creation full-time. 

TikTok's Gay Bestie, Luke Franchina, talks about his content strategy, how he found his unique voice and offers his advice to fellow creators.

To amplify Black voices and encourage brands and marketers to work with Black creatives, I interviewed 14 creators that inspire their communities and me to create like no one is watching

With more than one billion users active on the platform each month, TikTok has established itself as one of the top social media platforms for content creators to grow their personal brands and audience. This leaves many creatives with the opportunity to stand out in their own way and create unique content that reaches the oftentimes coveted status of “viral”—content that explodes and reaches audiences on its origin platform and beyond. DaMya Gurley, a queer content creator based in Los Angeles, California, is no stranger to this. Acting since the early age of five, DaMya has utilized her talents to create funny, relatable, and oftentimes viral content on TikTok and now has amassed almost 360 thousand followers on the platform.

Insecure—written and produced by Issa Rae—has been a transformative show, not just for Black culture, but the entire industry.

With influencers and creators being a hot commodity, they’re not afraid to spill the tea.