Before you decide if you agree to disagree with avoiding “ugly content” for your brand, we want to introduce you to a friend specializing in ad campaigns for ecommerce brands.

A look at how creators are making the most of Amazon's influencer program

It’s not often you come across a dental office with a brand name. Usually, you’ll see “Dr. Mohiuddin Denistry,” “Queen Street Dentistry,” or “Chicago Dental.” There isn’t a lot of creativity, which was the first part of Dr. M’s plan to build a dental brand, not just another clinic. Hence the brand name, Dentologie.

Do brands lie? Of course they do! But you may be surprised how many brands used a deceptive and false email marketing tactic this past Black Friday weekend—and customers started to catch on.

INFINITI, the luxury division of Nissan, has launched a new creator-powered campaign called Capture INFINITI. According to the agency leading the campaign, INFINITI is looking for ways to differentiate itself within the growing competitive luxury vehicle space, which is why it teamed up with seven creators to launch a one-of-a-kind creator-led campaign. The campaign showcases INFINITI’s QX series. 

While it’s still early on in the acquisition, folks are complaining on Twitter about Musk, his “sh*tposting” (for a lack of a better term), and these new changes (mostly the pay-for-verification issue.) One community that’s specifically concerned is the Direct-to-Consumer one—a small subset of Twitter where founders, marketers, and operators of eCommerce technology and brands came together and built strong connections over the past several years.

Over the past month, Parker has engaged with a number of micro-influencers on Twitter to promote its credit card and official launch party (which happened on Sept. 29), generating FOMO on behalf of the brand.Some of the influencers have disclosed they’ve been paid, adding a #sponsored hashtag to their post or some other indication of a professional relationship. Others, though gushing about the credit card and its party, have not indicated sponsorship.

It’s clear that consumers are selective about where they spend their money, and brands that share specific beliefs and values have won the hearts of the modern-day consumer over brands that slap a logo on their product that’s made in the same factory as thousands of others.

Two steps forward, one step back. That’s how eCommerce founders are feeling after what’s been considered a “belt-tightening year” by many.Despite a successful 2019 through 2021 for eCommerce, we’re now in a DTC downturn where investments are drying up, stock is dropping rapidly, and layoffs seem to be happening every day.

Instagram search optimization uses a combination of hashtags, keywords, captions, names, and bios to increase exposure and attract followers.

Shawn Paarmanns, the Video Production Manager at Monster Energy, is on a mission to share the Monster lifestyle through engaging video content