Jason Buckland

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YouTube Shorts vs. TikTok and how creators—and brands—can cash in on short-form video
Kevin Ferguson comes to life upon a question about an old, stodgy business school term. “Is there a first-mover advantage for some?” the YouTube exec repeats. “Potentially.” Forgive him for being coy. Ferguson is the director of global operations and partnerships for Shorts, the 60-seconds-or-less short-form video platform YouTube first launched in 2020 as a direct answer to TikTok and Instagram Reels, which had staked long-standing leads in the space.
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Emily Singer on ‘Blanding,’ the worst DTC tactics, and what brands shouldn't do on Instagram
Singer discusses the types of DTC marketing tactics that really impress her, how brands should and should not show up on Instagram, and why this new intersection of brands becoming media companies—and media companies becoming brands—is a phenomenon that’s maybe not built to last.
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Aaron Orendorff on iOS updates, discounting in DTC, and why It’s still Google’s world
Orendorff discusses how eCommerce brands are navigating the ongoing global shipping crisis and the absolute dos and don’ts around Facebook ad tactics in the wake of this year’s iOS updates.
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Jason Buckland
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