Kaleigh Moore

Kaleigh is a freelance writer specializing in content writing for ecommerce platforms and the software that integrates with them.

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Short-form video: How influencers are tackling ever-decreasing attention spans
The average attention span is shrinking. In fact, a recent Microsoft study found that our attention span is down to about eight seconds or less. This extends to attention spans while browsing the web. And in the creator economy, those eight seconds are precious currency.There’s no doubt that in recent years, short-form video has either created this trend or capitalized on it. And it’s officially a trend creators can’t afford to ignore. 
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Hollister uses Share2Pay to help young shoppers share their carts with guardians
After an internal study of sales data, executives at Hollister and Abercrombie & Fitch found that brands targeted toward teens were losing sales. Part of this was due to inflation and the rising cost of living, but they found the key pain point was an age-old reality: most teens simply don’t have much purchasing power. After researching today’s Gen Alpha (teen) consumers, Hollister created the Share2Pay app to tackle this problem.
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Product photography at scale: Today’s eCommerce brands are outsourcing
Unless a shopper can picture him or herself using a product, it’s difficult to validate a buying decision. This is especially true within the eCommerce environment, as shoppers face the hurdle of not being able to touch/feel/try on an item before buying. So why, then, are so many eCommerce brands still utilizing plain product images on a flat, white background?
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10 marketing experiments that worked: 10 unconventional use cases that paid off in 2022
The world of eCommerce marketing is like a jungle, densely packed with mainstream content for as far as the eye can see. You need an appetite for experimentation to survive this saturated eCommerce space and create a standout brand name. With strategically designed marketing experiments, you can create mind-blowing campaigns to deliver a great customer experience that gives consumers a reason to hit the “buy” button. It’s a great way to test your risk tolerance, go beyond generic marketing tactics, and discover new solutions to maximize your marketing ROI. 
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Yeezy Gap merchandising: Insensitive or innovative?
Instead of displaying the latest Yeezy x Gap collection on traditional hangers and display plinths, the clothes appeared in giant black bags placed around the store floor. There was a firestorm of comments on social media after a tweet showing the offbeat visual merchandising for the Yeezy x Gap collection went viral.
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Social media algorithms: The bane of every marketer
If you want to stay competitive in the world of eCommerce, you need to understand how social media algorithms work, how they’re changing, and how this will affect the way you market your business on social media.
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6 brands you may be surprised to learn are making it big on TikTok
While beauty, fashion, and lifestyle brands dominate TikTok, more “traditional” (see also: un-sexy) brands can also use the social platform to share educational and entertaining content. 
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DTC brands founded by influencers: The future is now
The rising tide of the creator economy will benefit DTC brands as well as they adapt to the changing landscape and leverage the growing influence of creators. Brands need not view the boom in influencer-led brands as competition but rather as an exciting white space. 
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Why eCommerce and social commerce should work together in 2022
Social Media and ecommerce channels were historically siloed. As it matured, social media became more commerce-focused, and ecommerce has started to integrate more social content
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Why brands need authenticity in their celebrity and influencer collaborations
Consumers don’t want brands to simply dump money and hire famous faces to promote their products—they’re becoming more marketing-savvy every day and don’t like being sold to. They want meaningful partnerships that they can believe in. And when brand collaborations with celebs and macro-influencers easily come off as inauthentic and lazy, it’s difficult for consumers to move forward.
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What you’re missing by running influencer marketing in-house
With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.
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Vacation by Poolside Fm's viral launch shows DTC brands how to do things better
Vacation’s launch is rife with clever marketing strategies cloaked under Poolside FM’s perpetually laid-back approach.
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TikTok trends: What brands need to know in 2022
Getting your brand’s TikTok off the ground will require some work. It’s smart to start by using some tried-and-tested content formats.
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Themed collections and collabs: How brands build excitement in 2021
With the creator providing free promotion to their audience, a well-done creator collab is like minting money.
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The store as a destination
Retail hasn’t died—it has evolved. Smart DTCs and brick-and-mortar stores reinvented themselves as true destination experiences.
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The State of Retail in 2021
Businesses need to adjust and embrace the future of retail. Here are some things to consider for the rest of 2021.
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The power of health and wellness creator marketing: 15 examples
15 Examples of Brands Using Health & Wellness Influencers
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The Great Resignation and what it means for the creator economy
The truth is, the economy is shifting. Employees are free to find followings online—and with those followings, they can leverage new opportunities.
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Sustainable Ecommerce: 7 ways to make the shift
Ecommerce is evolving into something bigger and more meaningful in our lives, and sustainability efforts are moving front and center as shoppers and brands alike ask: What’s best for the environment?
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Social media trends to watch for in 2022
What trends can you cash in on to up your social media game in a constantly-evolving social media landscape? Let’s take a look at how social media is changing and what you can expect in this space during 2022.
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Savannah Sanchez on TikTok and Creators as a marketing match made in heaven
Savannah lives and breathes social media, and she has the answers on why TikTok is so special. We interviewed her to find out her best tips on how to achieve impressive results there.
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Sarah Moret of Curie on her Shark Tank experience: What it takes to land a deal with the Sharks
Curie focuses on natural and effective body products. The star of the show is the brand’s aluminum-free deodorant, sold in both solid and spray form. Additional products include a clay detox mask, whipped body wash, moisturizing body oil, hand sanitizer, and candles featuring their three unique scents.
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Red Bull’s approach to marketing: then and now
An overview of Red Bull's marketing over the years
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Product line diversification: How and why DTC brands are expanding from their core offerings
Retail and DTC are evolving rapidly due to the increasing costs associated with advertising and customer acquisition.
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Polaroid’s approach to marketing: Then and now
Polaroid was founded over 75 years ago in 1937, since then, the brand has been running at an intersection of technology, innovation, art, and photography.
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Why brands need to pivot to long-term influencer partnerships in 2022
Short-term influencer partnerships work well as a sandbox to test your foundation: they give you the flexibility to experiment with different creators and platforms, and in time, you’ll start to get a sense of which content (and which creators) stick.
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Nike’s approach to marketing: Then and now
Nike has created some of the world’s greatest marketing moments and innovations which put their name on the athletic apparel map forever.
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Marvel’s approach to marketing: Then and now
Marvel has come a long way from its origins as a comic book series to become one of the biggest media empires in the world.
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Joanne Coffey on flexible influencer marketing and becoming a retention marketer for Jones Road Beauty
I recently interviewed Joanne Coffey, a data-driven email and SMS marketer who works with early-stage startups in the DTC beauty industry.
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Jason Wong of Doe Lashes on using bundles to boost AOV
While Jason initially brought lash bundles onto the scene to raise AOV, Doe has since discovered that their bundles provide the brand with plenty more benefits.
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Inventive ways creators are monetizing
Here's something that might shock you: Most creators aren't satisfied with the revenue they're earning.
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Instagram collabs: What’s in it for brands?
Instagram recently rolled out a new feature that has brands buzzing: Collabs.
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Industry West: 900+ orders and $700K+ in sales from one Instagram post
How an Instagram trend inspired a new sales tactic for Industry West
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How Viome leverages UGC in the marketing mix
The reason: UGC humanizes your brand. There’s a certain level of authenticity it creates that’s hard to replicate in any other format. And this is critical, as there’s a real disconnect between brands and consumers right now. 91% of marketers think they’re creating authentic content on their websites, but only 51% of consumers agree.
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How the 80s shaped influencer marketing
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?
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How the 90s shaped influencer marketing: 13 examples
A year-by-year look at influencer marketing from the 90s
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How SuitShop boosted top-of-funnel ad results by 50%
How a top-of-funnel content experiment led to a strategy rehaul
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How retailers can help customers create powerful, organic user-generated content in-store
To attract foot traffic and inspire user-generated content (UGC), retailers are dreaming up visual environments they hope will become can’t-miss photo opps
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Need makeup tips? How Jones Road Beauty went viral on TikTok
Against all odds, Jones Road Beauty videos went viral multiple times, reaching 1M views within 24 hours and attracting over 130,000 followers in less than a week.
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How Brooklinen, TULA skincare, and others find, evaluate, and select creators
We can draw inspiration from brands that already have a system in place for finding their ideal partners.
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Halston x Netflix: The power of hype and timing
With the Halston collection, Netflix is setting foot in high fashion for the first time.
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DTC holiday gift guide 2021
19 eCommerce and DTC experts share their top three gift recommendations for this holiday season. Keep reading to discover 50+ unique gift ideas for your holiday shopping.
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Content and commerce: How to leverage hype to boost sales
DTC brands now face an uncomfortable truth—you can only do so much with paid advertising. Moving forward, the key to success will be building a self-sustainable strategy centered around content, commerce, and community.
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Clothing rental services post-COVID
The rise of the subscription model is rewriting the rules of fashion in favor of access over ownership.
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Bridging the gap between creators and fans with Laylo co-founder Alec Ellin
I recently connected with Alec to discuss his entrepreneurial roots and how he started his career in the tech and music industry.
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An inside look at the Pattern Brands marketing strategy
Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies
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7 ways to repurpose your ecommerce content in 2021
There’s an opportunity to repackage your popular content into various other forms for different mediums (like audio, visuals/video, and syndicating it to your website) so it can reach even more people in their preferred formats.
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25 Examples of influencer marketing during COVID-19
Here are 25 examples of how brands are using influencer marketing to get to consumers during COVID-19.
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2022 TikTok trends: Everything you need to know
From being seen as just one more social media channel to becoming an important part of every successful brand’s marketing playbook—TikTok has revolutionized social media marketing. By the end of 2022, TikTok’s ad revenue is expected to triple, and they’re projected to own 20% of the social media market share, according to CNBC.
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2021 Influencer marketing trends
What are the unorthodox trends gaining traction in 2021? We’ve sifted through the data to uncover exactly what’s going on.
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