In a world of borderless eCommerce, Canadian Tire leverages its Canadianness as one of its greatest assets for building loyalty and inspiring customers. Digital creators and their passion for visual storytelling played a significant role in helping Canadian Tire in achieving this brand feeling.

Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts

With the launch of the #WetheNorth campaign, the marketing team at Maple Leafs Sports and Entertainment (MLSE) set their targets on a much larger goal: uniting an entire nation through basketball. Here’s how they did it.

Mysa Smart Thermostats used influencer marketing to not only improve their brand awareness but strengthen equity, breaking into an untapped market.

An interview with Three Ships co-founders Connie Lo and Laura Burget.

Influencers and organizations that depend on travel have a point when they say travelling isn’t “illegal.” But is it unfair when almost all non-essential businesses have to abide by the same regulations?

Rachel started 2020 with 10K followers on her Self Love Supply page. By March 2020, she had already grown to around 65K followers. Today, the page sits at 140K followers with no plans to slow down. I caught up with Rachel to discuss her journey, working with brands, and the challenges of being a creator during the pandemic.

After Drake picked up the controller and played Fortnite with Ninja, streaming gained legitimacy in the eyes of millions around the planet.

Influencers arose far before the dawn of the internet. It's arguably ancient.

Transformers: a GM ad in disguise

If TV is dead, why are traditionally DTC companies spending millions of dollars on ads?