“Where’s the ROI?”
The most common influencer marketing question
How The Always Pan Inspires Authentic User-Generated Content
The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.
Report | Non-Alcoholic Beverages Trends
Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages
An inside look at the Pattern Brands marketing strategy
Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies
Beauty trends: COVID-19
Beauty is changing fast with COVID-19. We've put together some research on what the future looks like for this category.
How to hire your next media buyer and creative strategist
Taylor Holiday has generously shared a document they use for hiring media buyers at Common Thread Collective. Have a look.
How to think about influencer marketing—doing it in-house OR agency OR platform?
What's the right way to do execute influencer marketing? There are three big options marketers choose from, and we dive in to each one.
How to think about influencer marketing—nano, micro, mid, macro... celebrity??
Follower counts are deceiving, but so much of influencer marketing conversation revolves around this easy-to-hack number.
How to think about influencer marketing
There are still lots of unknowns with influencer marketing Still a lot of questions. I’ve compiled the top concerns I’ve heard from marketing folks into this series.
How to think about influencer marketing—gifting vs. paying
I've literally heard some marketers swear that they'd never EVER pay influencers to talk about their product. This is a real issue, and something we should talk about.
How to think about influencer marketing—content creation or distribution?
When you pay creators, what are you actually getting in return? We cover that here.
Report | COVID-19 & Evolving Consumer Behaviors
This research report provides insight into how consumer behavior has evolved with the COVID-19 outbreak.
Wherever there’s a Canadian, there’s a Canadian Tire
In a world of borderless eCommerce, Canadian Tire leverages its Canadianness as one of its greatest assets for building loyalty and inspiring customers. Digital creators and their passion for visual storytelling played a significant role in helping Canadian Tire in achieving this brand feeling.
Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts
What You’re Missing by Running Influencer Marketing In-House
With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.
Instagram is removing likes, and that’s ok
Last week, Instagram announced that it won’t be displaying likes on posts. It’s testing this change in Canada for now, but if it works…
Neuroscience proves influencer marketing outperforms TV and display
Marketing with creators or influencers is a relatively new phenomenon. When we sit down with brands and agencies, the first question we…