Brands

Rally and the business of investing in nostalgia

Clayton Chambers

Robinhood and Coinbase capture the most praise and market share with democratized investing in publicly traded companies and cryptocurrency, Rally has carved an unlikely niche for discretionary investments: collectibles.

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How Monster Energy uses video content to provoke a lifestyle

Tina Donati

Shawn Paarmanns, the Video Production Manager at Monster Energy, is on a mission to share the Monster lifestyle through engaging video content

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How Inkbox went beyond tattoo culture to create a brand based on inclusivity

Tim Peckover

Whether this is your first “tattoo” or the latest of many, the brand experience Inkbox has created will make you feel like tattoo culture was made for you to be a part of. 

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Andrew Goble of Jambys on product, customer experience, and taking marketing risks

Andrew Goble

Andrew Goble shares his thoughts on Jambys' unique approach to marketing

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House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand

Amanda Goetz

Traditional paid advertising and growth marketing levers were not an option for House of Wise, so I had to get creative

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Drop Party: a better way for top creators to sell merch

Clayton Chambers

You might not know about them yet, but Drop Party is a full-service eCommerce platform quickly standing out from the existing landscape, and uniquely positioned to win in the long run.

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Jing Gao's reinventing the spice trade with Fly by Jing

Jessica Wei

Dig in to how Fly By Jing managed to go from a few batches of knock-out sauce to reinventing the spice trade.

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Why we're drawn to Dispo

Clayton Chambers

Here's why we are drawn to Dispo, what that means for consumers and brands, and how this influences the landscape for social platforms.

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Jason Wong of Doe Lashes on using bundles to boost AOV

Kaleigh Moore

While Jason initially brought lash bundles onto the scene to raise AOV, Doe has since discovered that their bundles provide the brand with plenty more benefits. 

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Meal-Kit world dominance vs. high customer churn

Tiffany Regaudie

HelloFresh was established with one goal and one goal only: worldwide domination of the burgeoning meal-kit category. Since the beginning, HelloFresh has been all business.

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How MeUndies convinced people they need an underwear subscription

Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. So … how did they do it? How did they convince people to invest in a subscription for underwear?

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3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes

Tiffany Regaudie

What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.

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2021 state of influencer rates report

We’ve spoken with influencers from every industry to understand not only their rates but what drives them to set the rates they do. 

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How a nation thrived as outsiders in a game they invented

Matthew Sourgoutsidis

With the launch of the #WetheNorth campaign, the marketing team at Maple Leafs Sports and Entertainment (MLSE) set their targets on a much larger goal: uniting an entire nation through basketball. Here’s how they did it.

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Red Bull’s approach to marketing: then and now

Kaleigh Moore

An overview of Red Bull's marketing over the years

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How the Always Pan inspires authentic user-generated content

Tiffany Regaudie

The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.

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Report | Non-Alcoholic Beverages Trends

Richelle Batuigas

Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages

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An inside look at the Pattern Brands marketing strategy

Kaleigh Moore

Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies

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Post-COVID-19 Marketing Trends

Vincent Trentini

Here are seven post-COVID-19 marketing trends you should consider to help you speed recovery and begin 2021.

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Beauty trends: COVID-19

Richelle Batuigas

Beauty is changing fast with COVID-19. We've put together some research on what the future looks like for this category.

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How to hire your next media buyer and creative strategist

Roger Figueiredo

Taylor Holiday has generously shared a document they use for hiring media buyers at Common Thread Collective. Have a look.

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How to think about influencer marketing—doing it in-house OR agency OR platform?

Roger Figueiredo

What's the right way to do execute influencer marketing? There are three big options marketers choose from, and we dive in to each one.

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How to think about influencer marketing—nano, micro, mid, macro... celebrity??

Roger Figueiredo

Follower counts are deceiving, but so much of influencer marketing conversation revolves around this easy-to-hack number.

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How to think about influencer marketing

Roger Figueiredo

There are still lots of unknowns with influencer marketing Still a lot of questions. I’ve compiled the top concerns I’ve heard from marketing folks into this series.

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How to think about influencer marketing—gifting vs. paying

Roger Figueiredo

I've literally heard some marketers swear that they'd never EVER pay influencers to talk about their product. This is a real issue, and something we should talk about.

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How to think about influencer marketing—content creation or distribution?

Roger Figueiredo

When you pay creators, what are you actually getting in return? We cover that here.

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Report | COVID-19 & evolving consumer behaviors

Richelle Batuigas

This research report provides insight into how consumer behavior has evolved with the COVID-19 outbreak.

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“Where’s the ROI?”

Roger Figueiredo

The most common influencer marketing question

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Wherever there’s a Canadian, there’s a Canadian Tire

Matthew Sourgoutsidis

In a world of borderless eCommerce, Canadian Tire leverages its Canadianness as one of its greatest assets for building loyalty and inspiring customers. Digital creators and their passion for visual storytelling played a significant role in helping Canadian Tire in achieving this brand feeling.

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What you’re missing by running influencer marketing in-house

Kaleigh Moore

With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.

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Ub(er)iquitous

Matthew Sourgoutsidis

Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts

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Instagram is removing likes, and that’s ok

Roger Figueiredo

Last week, Instagram announced that it won’t be displaying likes on posts. It’s testing this change in Canada for now, but if it works…

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Neuroscience proves influencer marketing outperforms TV and display

Roger Figueiredo

Marketing with creators or influencers is a relatively new phenomenon. When we sit down with brands and agencies, the first question we…

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