How Brooklinen, TULA skincare, and others find, evaluate, and select creators
We can draw inspiration from brands that already have a system in place for finding their ideal partners.
Halston x Netflix: The power of hype and timing
With the Halston collection, Netflix is setting foot in high fashion for the first time.
Wylie Robinson of Rumpl on creating a new category of blankets, prioritizing sustainability, and collaborating with artists
The thing about Rumpl I’m most proud of, apart from our B-corp status and our top-notch team, is the fact that we have truly created a new category of product from the ground up.
Founder Aishwarya Iyer of pantry essentials company Brightland on conscious sourcing and bringing beauty to a pantry essential
I felt extremely unqualified to jump into the world of olive oil and commerce with no official background in food or business to get to the point where I could say I would try my hand at building a CPG brand. And in 2017, I got there.
Nintendo’s approach to marketing: Then and now
Find out how Nintendo came to dominate the video game market through creative positioning, investments in content, and calculated risks.
Ere Partanen on bringing the Finnish Long Drink to America, partnering with celebrities, and the power in ground-level marketing
I launched the Finnish Long Drink in America. Three years post-launch, it's now one of the fastest-growing alcohol companies in the US, having grown 470% yearly.
How brands are reaching more customers through same-day delivery
Incorporating same-day delivery services into a brand strategy might be worth looking into if you want to go a step further with the convenience factor.
Jeremy Cai on changing the retail game with Italic and its unique membership model
Retail is ultimately set up to benefit the seller, not the shopper, nor the makers. With Italic, I made it my mission to change that.
Lillie Sun of Three Ships on marketing with transparency and education in mind
Lillie discusses growth marketing, and what makes Three Ships so special.
From side hustle, to Nordstrom, to QVC: Curie founder Sarah Moret on mastering bootstrapped DTC growth
A few tips from Curie founder Sarah Moret on how you can take a passion and turn it into a blossoming business
How SuitShop boosted top-of-funnel ad results by 50%
How a top-of-funnel content experiment led to a strategy rehaul
An intimate conversation about life, personal style, and growing up in New York with Pattern Brands, Emmett Shine
We explore the personal side of Pattern Brands Co-founder Emmett Shine to learn about the man behind the brand
To subscribe or not: should your brand offer subscriptions?
Subscriptions aren’t a new concept. The printing industry has offered subscriptions to publications for generations.
How fashion brands can “Go Green” without greenwashing
Not only do we owe it to the planet to reduce our carbon emissions through production and supply chains, but it’s also what consumers now demand when they’re looking to buy
How Inkbox went beyond tattoo culture to create a brand based on inclusivity
Whether this is your first “tattoo” or the latest of many, the brand experience Inkbox has created will make you feel like tattoo culture was made for you to be a part of.
Andrew Goble of Jambys on product, customer experience, and taking marketing risks
Andrew Goble shares his thoughts on Jambys' unique approach to marketing
House of Wise founder Amanda Goetz on using the affiliate model to grow her CBD brand
Traditional paid advertising and growth marketing levers were not an option for House of Wise, so I had to get creative
Drop Party: a better way for top creators to sell merch
You might not know about them yet, but Drop Party is a full-service eCommerce platform quickly standing out from the existing landscape, and uniquely positioned to win in the long run.
Jing Gao's reinventing the spice trade with Fly by Jing
Dig in to how Fly By Jing managed to go from a few batches of knock-out sauce to reinventing the spice trade.
Why we're drawn to Dispo
Here's why we are drawn to Dispo, what that means for consumers and brands, and how this influences the landscape for social platforms.
Jason Wong of Doe Lashes on using bundles to boost AOV
While Jason initially brought lash bundles onto the scene to raise AOV, Doe has since discovered that their bundles provide the brand with plenty more benefits.
Meal-Kit world dominance vs. high customer churn
HelloFresh was established with one goal and one goal only: worldwide domination of the burgeoning meal-kit category. Since the beginning, HelloFresh has been all business.
How MeUndies convinced people they need an underwear subscription
Since 2011, MeUndies has sold more than 17 million pairs of underwear––nearly 25% of which were purchased in 2020. So … how did they do it? How did they convince people to invest in a subscription for underwear?
3 brand-creator relationships gone wrong: how to avoid high-stakes mistakes
What happens when a creator uses their platform to slam your product? Or takes issue with a creator campaign you’ve launched? Keep reading for the good, the bad, and the ugly in crisis communications involving creators.
2021 state of influencer rates report
We’ve spoken with influencers from every industry to understand not only their rates but what drives them to set the rates they do.
How a nation thrived as outsiders in a game they invented
With the launch of the #WetheNorth campaign, the marketing team at Maple Leafs Sports and Entertainment (MLSE) set their targets on a much larger goal: uniting an entire nation through basketball. Here’s how they did it.
How Chevrolet cultivated lifelong consumers through the Transformers franchise
Transformers: a GM ad in disguise
Red Bull’s approach to marketing: then and now
An overview of Red Bull's marketing over the years
How the Always Pan inspires authentic user-generated content
The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.
Report | Non-Alcoholic Beverages Trends
Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages
An inside look at the Pattern Brands marketing strategy
Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies
Post-COVID-19 Marketing Trends
Here are seven post-COVID-19 marketing trends you should consider to help you speed recovery and begin 2021.
Beauty trends: COVID-19
Beauty is changing fast with COVID-19. We've put together some research on what the future looks like for this category.
How to hire your next media buyer and creative strategist
Taylor Holiday has generously shared a document they use for hiring media buyers at Common Thread Collective. Have a look.
How to think about influencer marketing—doing it in-house OR agency OR platform?
What's the right way to do execute influencer marketing? There are three big options marketers choose from, and we dive in to each one.
How to think about influencer marketing—nano, micro, mid, macro... celebrity??
Follower counts are deceiving, but so much of influencer marketing conversation revolves around this easy-to-hack number.
How to think about influencer marketing
There are still lots of unknowns with influencer marketing Still a lot of questions. I’ve compiled the top concerns I’ve heard from marketing folks into this series.
How to think about influencer marketing—gifting vs. paying
I've literally heard some marketers swear that they'd never EVER pay influencers to talk about their product. This is a real issue, and something we should talk about.
How to think about influencer marketing—content creation or distribution?
When you pay creators, what are you actually getting in return? We cover that here.
Report | COVID-19 & evolving consumer behaviors
This research report provides insight into how consumer behavior has evolved with the COVID-19 outbreak.
“Where’s the ROI?”
The most common influencer marketing question
Wherever there’s a Canadian, there’s a Canadian Tire
In a world of borderless eCommerce, Canadian Tire leverages its Canadianness as one of its greatest assets for building loyalty and inspiring customers. Digital creators and their passion for visual storytelling played a significant role in helping Canadian Tire in achieving this brand feeling.
What you’re missing by running influencer marketing in-house
With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.
Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts
Instagram is removing likes, and that’s ok
Last week, Instagram announced that it won’t be displaying likes on posts. It’s testing this change in Canada for now, but if it works…
Neuroscience proves influencer marketing outperforms TV and display
Marketing with creators or influencers is a relatively new phenomenon. When we sit down with brands and agencies, the first question we…