Brands

Red Bull’s approach to marketing: then and now

Kaleigh Moore

An overview of Red Bull's marketing over the years

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“Where’s the ROI?”

Roger Figueiredo

The most common influencer marketing question

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How The Always Pan Inspires Authentic User-Generated Content

Tiffany Regaudie

The Always Pan’s success may, in part, be attributed to shallow reasons: it’s just so … pretty. Our Place may just be the first piece of cookware designed with Instagram creators in mind.

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Report | Non-Alcoholic Beverages Trends

Richelle Batuigas

Category outlook crowdsourced by what consumers are saying online about Non-Alcoholic Beverages

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An inside look at the Pattern Brands marketing strategy

Kaleigh Moore

Cookware-focused Equal Parts, and home organization-focused Open Spaces talk marketing strategies

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Beauty trends: COVID-19

Richelle Batuigas

Beauty is changing fast with COVID-19. We've put together some research on what the future looks like for this category.

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How to hire your next media buyer and creative strategist

Roger Figueiredo

Taylor Holiday has generously shared a document they use for hiring media buyers at Common Thread Collective. Have a look.

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How to think about influencer marketing—doing it in-house OR agency OR platform?

Roger Figueiredo

What's the right way to do execute influencer marketing? There are three big options marketers choose from, and we dive in to each one.

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How to think about influencer marketing—nano, micro, mid, macro... celebrity??

Roger Figueiredo

Follower counts are deceiving, but so much of influencer marketing conversation revolves around this easy-to-hack number.

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How to think about influencer marketing

Roger Figueiredo

There are still lots of unknowns with influencer marketing Still a lot of questions. I’ve compiled the top concerns I’ve heard from marketing folks into this series.

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How to think about influencer marketing—gifting vs. paying

Roger Figueiredo

I've literally heard some marketers swear that they'd never EVER pay influencers to talk about their product. This is a real issue, and something we should talk about.

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How to think about influencer marketing—content creation or distribution?

Roger Figueiredo

When you pay creators, what are you actually getting in return? We cover that here.

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Report | COVID-19 & Evolving Consumer Behaviors

Richelle Batuigas

This research report provides insight into how consumer behavior has evolved with the COVID-19 outbreak.

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Wherever there’s a Canadian, there’s a Canadian Tire

Matthew Sourgoutsidis

In a world of borderless eCommerce, Canadian Tire leverages its Canadianness as one of its greatest assets for building loyalty and inspiring customers. Digital creators and their passion for visual storytelling played a significant role in helping Canadian Tire in achieving this brand feeling.

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Ub(er)iquitous

Matthew Sourgoutsidis

Uber eats uses #paid to prove they can deliver McDonald's McFlurry before it melts

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What You’re Missing by Running Influencer Marketing In-House

Kaleigh Moore

With the influencer marketing industry predicted to reach $10 billion in 2020, it’s a must-have for most brands. The problem is: Managing it is a ton of work.

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Instagram is removing likes, and that’s ok

Roger Figueiredo

Last week, Instagram announced that it won’t be displaying likes on posts. It’s testing this change in Canada for now, but if it works…

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Neuroscience proves influencer marketing outperforms TV and display

Roger Figueiredo

Marketing with creators or influencers is a relatively new phenomenon. When we sit down with brands and agencies, the first question we…

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