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Instagram is testing a new feature that allows Meta Verified subscribers to include direct clickable links in post captions, a significant shift for creator monetization. TikTok is launching TikTok Radio and has integrated full-song Apple Music streaming and a 'Listening Party' feature, deepening its role in music discovery. Meanwhile, brands like Poppi are refining their creator strategies, emphasizing 'vibe-based' approaches and micro-creators for authentic engagement. New data reveals YouTube's ad revenue now surpasses four legacy media companies, highlighting the ongoing shift of ad spend to digital platforms.

For Gen Z, design is a trust signal, not a brand exercise. Here's why that changes how you spend.

Dominos launched a social-first campaign featuring personalized pizza customizations from content creators and athletes. In a new model, a Gen Alpha skin-care brand is offering equity to teen creators, signaling deeper brand-creator relationships. Meanwhile, the IAB reports that 50% of U.S. ad buyers now consider creator-led social campaigns a "must buy," solidifying creators' central role in marketing.