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Creator Marketing

VidCon to feature top marketing voices from the White House to Spotify

May 1, 2024
Aaron Batarse Brown
Sponsored

VidCon, the event that has brought together the world of content creators since 2010, released its featured speakers for this year’s conference, which takes place in Anaheim, California on June 26-29.

Splitting the event into three tracks (Community, Creator, and Industry), Vidcon is offering attendees experiences and learnings from both a marketing and an entertainment lens. Creators for the 2024 event include Charli & Dixie D'Amelio, Kira Kosarin and VidCon co-founders Hank and John Green. All 2024 VidCon Anaheim Featured Creators can be found here. 

Alongside YouTube as its chief sponsor, attendees can anticipate a range of speakers and activations, from the White House Office of Digital Strategy to the NFL, Betches Media, TikTok and Spotify. 

VidCon’s 2024 industry track, dubbed “The Creator Economy Comes of Age”, will invite both marketers and creators to share business insights, best practices and modern approaches to traditional media. As more creators establish themselves as invaluable partners to the entire marketing ecosystem, VidCon calls this blend “a notable shift and a sign of the times.” 

Each day will be a deep dive into hot topics, like AI's role in the creator economy, the value of niche content and how retail and commerce can more seamlessly integrate into organic creator content. Another new addition to this year’s Vidcon is its invite-only Industry Leadership Summit, which brings “conversations about critical issues” to senior stakeholders. 

VidCon is also offering a livestream event sponsored by State Farm and giving fans free access to events including community panels, performances and industry keynotes and fireside chats. 

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