How #paid is helping top brands find the perfect creator partners to power that influencer marketing campaigns. Read the case studies!
Measuring brand awareness might seem easy through likes and comments but what do those engagements really mean? What if there was a way to redefine how you viewed brand awareness for influencer marketing that gets your CMO excited.
This week marketers will learn the following from Sean Billings, Co-Founder of Outpoint: 1. What is media mix modelling 2. How influencer marketing fits into a media mix model 3. When to use it for your brand to measure influencer campaigns
This week you’ll learn from Sophia Liu, #paid’s Measurement and Insights Lead.
#paid's back with the next Meet The Creators featuring JT Barnett and live art by Writings from Michael and BAMR The Artist. It's time to take over LA! Expect incredible creators and marketers, amazing food and drinks, unbelievable views, creators showing off their craft throughout the night, onsite brand activations and so much more.
This week marketers will learn from Denise Vitola, the VP of PR, Social and Influencer at Bayer.
Join leaders in the fintech and eCommerce space as they discuss the future of payment not just across websites but in retail and around the world.
This week marketers will learn three things from Lindsay Calabrese, who is the General Manager of Creator Network at The Arena Group: 1. What opportunities are available to brands to work with creators beyond influencer marketing campaigns 2. Who are the best company's doing this 3. How do you get started as a brand
Join this live event to hear creator marketing expert Ashley Riske discuss roster building in 2023.
Did you know that you could promote sex toys and products with influencers and creators? Join #paid, Sarah Nicole Landry (known to millions as The Birds Papaya), and the co-founder of sexual-wellness brand Maude Eva Goicochea as they explore the unique space where digital marketing, sexual wellness, and creator marketing collide.
There’s no better person to help marketers understand Gen Z than JUV’s CMO, Shaina Zafar.
Lia Haberman has seen all forms of influencer marketing over the past 10 years. She’s been a CMO, teaches influencer marketing at UCLA and runs an industry leading newsletter.
Imagine having a group of creators help strategize your future marketing campaigns? This event will give you exactly that.
Imagine if influencer marketing could act as philanthropy. Could it help brands look at influencer marketing in a positive light? Social Good creators are on the rise and offer a very interesting philanthropic angle. This week we’re talking to Arjun Das, who’s a talent manager of social good creators at Odd Projects. Arjun manages talent like Hunter Prosper and Jesus Morales. We want to learn more about the unique opportunities brands have when working with social good creators like Hunter and Jesus.
Join experts Carolyn Heiman & Alex Shebar for a conversation about best practices for advertising pharmaceuticals.
Many brands have very diverse customers yet when it comes to working with creators, the same doesn’t hold true. Why do we wait until pride month? There’s a missed opportunity and we want to unpack the ‘why’ behind it.
We’re back with another Brand Bootcamp! This time JT Barnett is joined by Tom Boyd to help you come up with a TikTok strategy for the rest of 2022.
JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be breaking down the TikTok strategy for brands in real-time.
Over the past year, we’ve noticed an interesting trend — episodic TikTok shows. Some people are seeing TikTok as a network and creating shows that fit the aesthetic. Think about the many street style shows or dating shows that have popped up. We’re intrigued and believe it presents an opportunity for brands to get involved. This week we’re talking to Sol Betesh, the CEO of Fallen Media, all about this. Fallen Media operates many TikTok shows and has seen great success in the past 18 months.
We’re back with another Brand Bootcamp! Join us and JT Barnett to help you come up with a TikTok strategy for the rest of 2022.
Join TikTok powerhouse Jessie Jacobson—the creative force behind RunGums TikTok strategy—as she guides us through how to master this platform.
Join seven unique Black creators as they talk about the good, the bad, and the ugly of life of a Black creator in this day and age
Digital & DTC agencies' top choice for influencer marketing. Tap into our network of creators for optimized campaigns & full-funnel results.
We’re back with another Brand Bootcamp with a special guest! Join JT Barnett and Bari Rosenstein, the mastermind behind Auntie Anne’s Tiktok, to help you come up with a TikTok strategy for the rest of 2022.
Join the #paid team, as we talk about innovative strategies to maximize the value of your content, creative inspiration, and successful case studies.
Experts warn of a strong likelihood of a recession in 2023, so how can you recession-proof your brand? Consumers are still expected to spend, but how they will spend is predicted to be different. In numerous studies over the past century, it has shown that brands that maintained or increased their marketing during a recession fared better than those that didn’t. However, if budgets need to be cut, how do you still make an impact?
JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be building out the TikTok strategy for three lucky brands in real-time.
We all agree that creators should be fairly paid. The time and energy effective creators put into their craft can’t be understated and should be met with equitable compensation.
Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?
Quickly build, launch, and scale Creator media campaigns proven to deliver higher ROAS than other influencer marketing solutions.
#paid is a creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.
We’ve created an easy, step-by-step guide on how Creators can land more—and better—brand sponsorships.
I connected with some of my favorite people to get more advice about how creators can grow, find a niche, connect with brands, and be successful.
Sephora Canada launched a Diwali campaign looking to inspire South Asian clients to purchase prestige beauty products to celebrate this festival that is rooted in light and newness. They wanted to inspire clients with products and brands that would help them create the perfect Diwali look.
York University is Canada’s fourth largest university, located in the heart of Toronto. York University has close to 56,000 students, 7,000 faculty and staff, and more than 325,000 alumni worldwide. They are no stranger to social media either, in fact, they have a Twitter following of 21K, Instagram following of 63K, and a TikTok following of 11K. York University has been leveraging social media and the power of creator marketing for some time
Royale was launching new product packaging for the Velour line of tissue paper and wanted to roll out a creator marketing campaign to grow consideration and drive site downloads of promotional coupons to facilitate purchases. Royale wanted to better understand the impact of creator content, particularly against core brand metrics for Velour.