#paid | Creator Marketplace

How #paid is helping top brands find the perfect creator partners to power that influencer marketing campaigns. Read the case studies!

How to measure brand awareness beyond likes and comments for creator campaigns | BANKNOTES

Measuring brand awareness might seem easy through likes and comments but what do those engagements really mean? What if there was a way to redefine how you viewed brand awareness for influencer marketing that gets your CMO excited.

How to measure influencer marketing with media mix modeling | BANKNOTES

This week marketers will learn the following from Sean Billings, Co-Founder of Outpoint: 1. What is media mix modelling 2. How influencer marketing fits into a media mix model 3. When to use it for your brand to measure influencer campaigns

What marketers can learn from Back To School campaigns | BANKNOTES

This week you’ll learn from Sophia Liu, #paid’s Measurement and Insights Lead.

How to build valuable, long term relationships with creators | BANKNOTES

Meet The Creators - LA Edition | BANKNOTES

​#paid's back with the next Meet The Creators featuring JT Barnett and live art by Writings from Michael and BAMR The Artist. It's time to take over LA! ​Expect incredible creators and marketers, amazing food and drinks, unbelievable views, creators showing off their craft throughout the night, onsite brand activations and so much more.

How Bayer has set a new standard for influencer marketing in a regulated industry | BANKNOTES

This week marketers will learn from Denise Vitola, the VP of PR, Social and Influencer at Bayer.

How to create memorable events that get creators talking | BANKNOTES

The Future of Payments in eCommerce and Retail | BANKNOTES

Join leaders in the fintech and eCommerce space as they discuss the future of payment not just across websites but in retail and around the world.

How creators can elevate a brand’s storytelling behind the scenes | BANKNOTES

This week marketers will learn three things from Lindsay Calabrese, who is the General Manager of Creator Network at The Arena Group: 1. What opportunities are available to brands to work with creators beyond influencer marketing campaigns 2. Who are the best company's doing this 3. How do you get started as a brand

How to build the right creator roster in 2023? | BANKNOTES

Join this live event to hear creator marketing expert Ashley Riske discuss roster building in 2023.

Navigating adult content and creator marketing featuring The Bird’s Papaya | BANKNOTES

Did you know that you could promote sex toys and products with influencers and creators? Join #paid, Sarah Nicole Landry (known to millions as The Birds Papaya), and the co-founder of sexual-wellness brand Maude Eva Goicochea as they explore the unique space where digital marketing, sexual wellness, and creator marketing collide.

Understanding Gen Z through the lens of absurdity and cringe | BANKNOTES

There’s no better person to help marketers understand Gen Z than JUV’s CMO, Shaina Zafar.

How marketers are changing their approach to influencer marketing | BANKNOTES

Lia Haberman has seen all forms of influencer marketing over the past 10 years. She’s been a CMO, teaches influencer marketing at UCLA and runs an industry leading newsletter.

The 3 best ways to use creator content in your marketing mix | BANKNOTES

Ask The Creators with @footlessjo and @mike.rama | BANKNOTES

Imagine having a group of creators help strategize your future marketing campaigns? This event will give you exactly that.

The Rise of Social Good Creators | BANKNOTES

Imagine if influencer marketing could act as philanthropy. Could it help brands look at influencer marketing in a positive light? Social Good creators are on the rise and offer a very interesting philanthropic angle. This week we’re talking to Arjun Das, who’s a talent manager of social good creators at Odd Projects. Arjun manages talent like Hunter Prosper and Jesus Morales. We want to learn more about the unique opportunities brands have when working with social good creators like Hunter and Jesus.

How pharmaceutical brands can use creators to reach new audiences | BANKNOTES

Join experts Carolyn Heiman & Alex Shebar for a conversation about best practices for advertising pharmaceuticals.

The Magic of Showing Up Year Round | BANKNOTES

Many brands have very diverse customers yet when it comes to working with creators, the same doesn’t hold true. Why do we wait until pride month? There’s a missed opportunity and we want to unpack the ‘why’ behind it.

Branding Bootcamp w/ JT Barnett & Tom Boyd | BANKNOTES

We’re back with another Brand Bootcamp! This time JT Barnett is joined by Tom Boyd to help you come up with a TikTok strategy for the rest of 2022.

Branding Bootcamp w/ JT Barnett | BANKNOTES

JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be breaking down the TikTok strategy for brands in real-time.

How to take advantage of the right audience insights for your influencer campaigns | BANKNOTES

Why TikTok is becoming more like traditional TV | BANKNOTES

Over the past year, we’ve noticed an interesting trend — episodic TikTok shows. Some people are seeing TikTok as a network and creating shows that fit the aesthetic. Think about the many street style shows or dating shows that have popped up. We’re intrigued and believe it presents an opportunity for brands to get involved. This week we’re talking to Sol Betesh, the CEO of Fallen Media, all about this. Fallen Media operates many TikTok shows and has seen great success in the past 18 months.

The benefits of advertising in creator newsletters w/ the CEO of Smooth Media | BANKNOTES

Branding Bootcamp — June Edition w/ JT Barnett | BANKNOTES

We’re back with another Brand Bootcamp! Join us and JT Barnett to help you come up with a TikTok strategy for the rest of 2022.

TikTok Masterclass: How brands and creators can create unforgettable content | BANKNOTES

Join TikTok powerhouse Jessie Jacobson—the creative force behind RunGums TikTok strategy—as she guides us through how to master this platform.

An honest conversation about being a Black creator in 2022 | BANKNOTES

Join seven unique Black creators as they talk about the good, the bad, and the ugly of life of a Black creator in this day and age

#paid | Investors

Digital & DTC agencies' top choice for influencer marketing. Tap into our network of creators for optimized campaigns & full-funnel results.

Branding Bootcamp—TikTok Edition w/ JT Barnett and Bari Rosenstein | BANKNOTES

We’re back with another Brand Bootcamp with a special guest! Join JT Barnett and Bari Rosenstein, the mastermind behind Auntie Anne’s Tiktok, to help you come up with a TikTok strategy for the rest of 2022.

How to turn Creator Marketing into a Growth Channel | BANKNOTES

Join the #paid team, as we talk about innovative strategies to maximize the value of your content, creative inspiration, and successful case studies.

How to recession-proof your marketing using creators | BANKNOTES

Experts warn of a strong likelihood of a recession in 2023, so how can you recession-proof your brand? Consumers are still expected to spend, but how they will spend is predicted to be different. In numerous studies over the past century, it has shown that brands that maintained or increased their marketing during a recession fared better than those that didn’t. However, if budgets need to be cut, how do you still make an impact?

#paid | Meet The Creators

Bringing creators and marketers together for unforgettable experiences.

Creating a headline-worthy TikTok strategy in 2022 | BANKNOTES

JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be building out the TikTok strategy for three lucky brands in real-time.

How Schneiders became the most familiar meat product for the grilling season

How Dr.Oetker drove 5x the industry benchmark for Story Views

Otterbox Symmetry's creator-approved phone protection

How Canadian Tire inspired customers to shop smarter

How a leading insurance provider built trust with their audience by partnering with creators

Creators all want long-term deals, but are they willing to play the long game? | BANKNOTES

We all agree that creators should be fairly paid. The time and energy effective creators put into their craft can’t be understated and should be met with equitable compensation.

Unlocking creative expression with Buffalo denim

How a non-prescription medication brand grew 55% over 2 years

How an interregional public transit system got local commuters opting to take the train

Global beer brand drives 14 point increase in purchase intent

How Ricola grew familiarity of their new Everyday Berry by 11 points

Driving consideration of PUIG fragrances for the holiday season

Successful creators know how to focus and tap into their competitive advantage | BANKNOTES

Think back to the first time you decided to take your creator career seriously. You face a sea of decisions that can feel paralyzing. It’s no surprise then that one question keeps getting brought up when I talk to creators: How do you break through in a sea of distractions, choices and competition?

INFINITI increases brand affinity by 19 points by partnering with local creators

How national home retailer achieved a 77% more efficient TikTok CPCV

#paid | Creators & Talent Agents

Quickly build, launch, and scale Creator media campaigns proven to deliver higher ROAS than other influencer marketing solutions.

A leading investment bank partners with creators to educate Canadians on "staying ahead"

How Country Harvest became a fan favorite for bread lovers

Crafting the perfect wine cocktail: How Inniskillin's increased consideration among young consumers

Driving consideration and enrollment of a top American University

National retail chain drives in-store traffic with local creators

#paid | Creator Marketplace

#paid is a creator marketplace where brands and creators connect, collaborate, and measure their creator marketing campaigns.

The ultimate Creator guide to landing more brand deals | BANKNOTES

We’ve created an easy, step-by-step guide on how Creators can land more—and better—brand sponsorships.

15 creators like Ceara O’Sullivan and CJ Eats share their best piece of advice for aspiring creators | BANKNOTES

I connected with some of my favorite people to get more advice about how creators can grow, find a niche, connect with brands, and be successful.

How Sephora launched a Diwali campaign achieving 96% positive sentiment

Sephora Canada launched a Diwali campaign looking to inspire South Asian clients to purchase prestige beauty products to celebrate this festival that is rooted in light and newness. They wanted to inspire clients with products and brands that would help them create the perfect Diwali look.

How York University worked with creators to promote its degree programs

York University is Canada’s fourth largest university, located in the heart of Toronto. York University has close to 56,000 students, 7,000 faculty and staff, and more than 325,000 alumni worldwide. They are no stranger to social media either, in fact, they have a Twitter following of 21K, Instagram following of 63K, and a TikTok following of 11K. York University has been leveraging social media and the power of creator marketing for some time

How Royale drove coupon downloads for a product launch using creator marketing

Royale was launching new product packaging for the Velour line of tissue paper and wanted to roll out a creator marketing campaign to grow consideration and drive site downloads of promotional coupons to facilitate purchases. Royale wanted to better understand the impact of creator content, particularly against core brand metrics for Velour.