Goal
Bring the Buffalo brand top-of-mind by leveraging the brand to redefine denim as the iconic fashion piece that unlocks creative expression.
The campaign
A creator program showcasing the denim through Reel content and in-feed carousels/photos to encourage engagement and the use of the discount code.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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