AI principles for content creation

Make AI a force for good in the creator economy

Guiding the future of AI in content creation to amplify authenticity, build community, and unlock new creative possibilities. Read the Whitepaper.

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Together, we can shape a brighter, more innovative path with AI. Join the movement to embrace AI’s creative powers while keeping content real, meaningful, and inspiring. Take the pledge and shape the future.

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"As a film photographer I use AI to bring some of my ideas to life, to enhance my ideas further, photo & video editing past my limits, and visualizing new possibilities. AI has been impacting my workflow and many others in the art industry. I'm excited to see new creative ways that it'll help creators be more effective yet still be able to express themselves as I believe AI is a tool that will be used to engage art in ways it has never seen before."

Angel Fonseca
@hijoflacko
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The 8 principles

Guiding Principles for AI-Driven Creativity

Our principles provide a framework for integrating AI in ways that reflect your unique values, empowering you to stay true to your content style and lead with intention. Explore each principle to see how AI can enhance your work and shape the creative future you envision.

1

Help—
not do

View Principle
2

Control your data

View Principle
3

Always Ethical

View Principle
4

Embrace 
AI openly

View Principle
5

Build community

View Principle
6

Stay ahead of the curve

View Principle
7

Use AI responsibly

View Principle
8

Quality
is your superpower

View Principle
1

Help—
not do

View Principle
2

Control your data

View Principle
3

Always Ethical

View Principle
4

Embrace 
AI openly

View Principle
5

Build community

View Principle
6

Stay ahead of the curve

View Principle
7

Use AI responsibly

View Principle
8

Quality is your superpower

View Principle
Principle 1.

Help—not do!

Harness AI to supercharge your unique voice! Let your authenticity and personality and values and vision shine bright by offloading routine tasks and focusing on what makes you, YOU! Your authenticity is your superpower—AI is just the amplifier. Use it to turn up the volume on your true self!

Example
Using AI to generate initial drafts of articles or social media posts, which the creator then personalises and iterates on, ensuring the final output resonates with their unique tone and perspective.
Generated post caption about CIBC helping fund a surfer's travel adventures, displayed alongside a close-up of a woman holding a surfboard and Visa card.
Principle 1.

Help—not do

Harness AI to supercharge your unique voice! Let your authenticity and personality and values and vision shine bright by offloading routine tasks and focusing on what makes you, YOU! Your authenticity is your superpower—AI is just the amplifier. Use it to turn up the volume on your true self!

Example
Using AI to generate initial drafts of articles or social media posts, which the creator then personalises and iterates on, ensuring the final output resonates with their unique tone and perspective.
Close-up of a woman holding a surfboard and a Visa credit card.A review bubble that says "I found two spelling mistakes and have one suggestion to make sure your caption adheres to the brand's brief and brand guidelines perfectly."
Woman stepping out of a parked Infiniti car in front of a red building.Icon card labeled 'Terms and user agreements' with a document icon. A green label below reads 'Ownership' with a check mark, indicating compliance.
Principle 2.

Control your data

Take charge of your creations, content and connections! Understand your rights and use AI to build your brand with solid foundations, while keeping full control of your amazing content and valuable data. Remember, your content is your digital domain – AI is your advisor and sounding board.

Example
Establishing explicit terms in user agreements that ensure creators retain ownership of their content generated with the aid of AI tools.
Principle 3.

Always Ethical

We believe that ethical use of AI magnifies your authenticity by adhering to your ethical values! Values are your connection to your audience. Any AI automation doesn’t pressure fans to buy, Privacy is preserved, including your data and that of fans. With great AI power comes great responsibility—use it to uplift, inspire, and connect with your audience.

Example
Use AI to create content that is yours, be ethical in your use so your fans aren’t surprised. Don’t use unlicensed deep fakes (face or voice) for commercial gain. Using AI is your responsibility, be wise.
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Man standing on a train platform as a subway train speeds past in the background.Instagram post mentioning the use of AI for profile grid feedback and hook ideas.
Principle 4.

Embrace AI openly

Being transparent of how you're innovating with AI and where will not only allow you to be authentic with your audience but also find new and surprising ways to incorporate it into your workflow. Your transparency will inspire trust and spark curiosity in your audience about this exciting tech and how it can be used! By being open about your AI use, you're not just a creator – you're an early adopter leading the way into the future!

Example
“I used AI to give me feedback on my profile grid and generate ideas for hooks, here’s what it told me!”
Principle 5.

Build Community

Transform your audience into a vibrant, connected community! Let AI handle the heavy lifting so you can forge genuine, lasting relationships with your fans and fellow creators. From the first DM to community management, AI can assist you at every part of your community connection. Hyper personal content and connection will ensure that you're not just building a fanbase—you're cultivating a movement, with AI as your community-building assistant.

Example
Using AI platforms to connect 1:1 with fans, automated audience ‘customer service’ that enable creators to share more on projects, events and other content for fans and super fans alike, enhancing creative connection.
Woman in a stylish coat and hat standing on a city crosswalk with a bus in the background.AI message response mockup
Woman in tennis attire tossing a tennis ball on an outdoor court with mountains in the background.Vertical stack of software icons, including Lightroom, CapCut, Premiere Pro, and DaVinci Resolve.
Principle 6.

Stay ahead of the curve

Stay ahead of the curve and keep at the cutting-edge by learning and experimenting with the best AI tools. You don’t need to adopt, though keep up to date in case new technologies allow you to better express yourself or adhere to any of these principles. Adaptability is your secret weapon in this fast-paced digital world! Every new AI tool you master is another brush in your creative palette—paint the future with your innovations!

Example
Regularly joining in training sessions and workshops on new AI tools and best practices, ensuring a continuous upgrade of skills and/or change of tools.
Principle 7.

Use AI responsibly

Pioneer the future, responsibly! Your creativity will inspire others and shape the future we live in, make sure you are living in the world you intentionally want to create, including for your community online.  You're not just riding the wave of progress—you're steering it—steer it towards a brighter, more ethical horizon for all creators! Inspire others to harness AI with their values at the heart of it, too.

Example
Don’t replace your human self in your content, people fell in love with your human story, not the technology used to make it! Authenticity isn’t about being on autopilot, people connect with people so keeping your essence in all your content is crucial.  An AI is always available to amplify your story.
Dog with its head out of an SUV window, looking cheerful with a beach in the background.Three rounded buttons labeled ‘Uplift,’ ‘Inspire,’ and ‘Connect’ with icons above each word.
Hand holding a smartphone, with the cityscape and Ferris wheel in the background appearing through the phone screen.Content analysis chart showing increases in content views (+6.5%) and engagement (+3.6%) with green bar graphs.
Principle 8.

Quality is your superpower

Use AI to elevate your content to new heights! Focus on creating more jaw-dropping, meaningful work that leaves a lasting impression with your audiences and opens conversations with collaborators. Remember, one good piece of content outshines a bunch of regular ones! Let AI handle the polish while you focus on the brilliance—your ideas are the real reason that audiences will continue to gravitate towards you.

Example
Using AI for advanced content editing and optimization, ensuring that every piece of content meets high standards of quality and relevance.

A pledge for 
ethical AI in 
content creation!

Together, we can shape a brighter, more innovative path with AI. Join the movement to embrace AI’s creative powers while keeping content real, meaningful, and inspiring.
Read the whitepaper.

Take the pledge!
Hashtag Paid 3d icon with the text saying "Pledge for ethical AI in content creation"