Connect with creators & brands

Spend the day learning, networking and collaborating with the country's top marketers and creators.

Design Exchange: 234 Bay St, Toronto
May 2nd, 2024
32days  10hours  45min  49sec

Speakers

Industry experts that have an in-depth understanding of creator marketing. These are the leaders you want to learn from!

Jason Tartik Picture
A music note with a red outline on a black background.

Jason Tartick

Creator
Sonia Carreno Picture
A heart shaped logo for a social media platform.

Sonia Carreno

President, IAB Canada
Jason Tartik Picture
A purple and orange gradient background with a white Instagram logo.

Jason Tartick

Creator
A man wearing a red and white checkered shirt sits on a chair in front of a table with a sign that says Jean Rivera.
A black and white image of a word that says "Mid Day Squares".

Jake Karls

Co-Founder & Chief Rainmaker, Mid Day Squares
A man wearing a black shirt and smiling.
A purple and orange gradient background with a white Instagram logo.

Joey Kidney

Creator
Kahlea Nichole Picture
A purple and orange gradient background with a white Instagram logo.

Kahlea Nicole

Creator
Grace Well Picture in a #paid event
A logo for a music app with a blue and red color scheme.

Grace Wells

Creator
A woman with blonde hair and a gray shirt.
A logo for Taco Bell.

Devon Lawrence

Marketing Director, Taco Bell Canada
A woman with a yellow shirt and black hair.
A yellow and white logo for the Snapchat app.

Toni Olaoye

Creator
A man wearing a white shirt and black shorts carrying a backpack.
A purple and orange gradient background with a white Instagram logo.

Quentin Humphrey

Creator
Robert Nolan Picture

Robert Nolan

Digital Director, Cairns Oneil Strategic Media Inc.
A woman with blonde hair and a black shirt.
A yellow and white logo for the Snapchat app.

Kristie Sita

Creator
A man with a black jacket and a grey shirt smiling.
A colorful circle with a logo for Instagram.

Adam Wylde

@adamwylde
Danielle Ito Picture
A black and white square with the letter N in it.

Danielle Ito

Influencer Marketing Manager, Notion
Shelley Samel Pictture
A logo for the company Ad Standards.

Shelley Samel

Chief Legal Officer, Ad Standards
Sarah Santarossa Picture
Knix logo

Sarah Santarossa

Influencer & Brand Partnerships, Knix
A man wearing a blue jacket and black shirt smiling for a picture.
Courage Logo

Dhaval Bhatt

Founder & COO, Courage
Shannae Smith Picture
A logo for a company called Kensington Grey.

Shannae Ingleton Smith

President, CEO & Co-Founder, Kensington Grey
A woman with brown hair and a black shirt.
A yellow and white logo for the Snapchat app.

Bita Eghbali

Creator Partnerships Manager, Snap
A woman with long hair and a white jacket.

Thai Randolph

Co-Founder, Hartbeat & Board member, Rock The Bells
OMG logo on a blue background

Tracy Jones

Managing Director, Omnicom Media Group Content
A woman with long hair and a white shirt.

Sydney Cobbold

Content Partnerships Manager, TikTok
A woman in a blue shirt smiling for the camera.

Whitney Bloom

Client Partner, Meta
A woman wearing glasses and a black sweater.
A logo for a music app with a blue and red color scheme.

Shannon Stone

Client Solutions Manager, TikTok

Coming soon...

Our mission is to connect creators and marketers
Two women pose for a picture in front of a black background.A man and woman pose for a picture in front of a wall with the word Paid on it.A man with a beer in his hand and a smile on his face.A group of people are gathered in a room, with some holding cell phones and others holding drinks.A group of men sitting on a couch talking into microphones.A man in a black shirt is showing a woman how to use a cell phone.A man wearing glasses and a blue hat is working on a pair of white sneakers.A large group of people are gathered in a room to watch a presentation.
Two women pose for a picture in front of a black background.A man and woman pose for a picture in front of a wall with the word Paid on it.A man with a beer in his hand and a smile on his face.A group of people are gathered in a room, with some holding cell phones and others holding drinks.A group of men sitting on a couch talking into microphones.A man in a black shirt is showing a woman how to use a cell phone.A man wearing glasses and a blue hat is working on a pair of white sneakers.A large group of people are gathered in a room to watch a presentation.
Two women pose for a picture in front of a black background.A man and woman pose for a picture in front of a wall with the word Paid on it.A man with a beer in his hand and a smile on his face.A group of people are gathered in a room, with some holding cell phones and others holding drinks.A group of men sitting on a couch talking into microphones.A man in a black shirt is showing a woman how to use a cell phone.A man wearing glasses and a blue hat is working on a pair of white sneakers.A large group of people are gathered in a room to watch a presentation.

Agenda

All day agenda for Creator Marketing Summit North, 2024.
*Agenda is subject to change

Check in + Breakfast

9:00am - 10:00am

Session 1

Proof that creator marketing moves business

While creator marketing has proved itself as a meaningful strategy, not all brands have embraced its full potential. This panel will delve into exactly how brands can justify a greater investment in creator marketing, and the metrics that make a pivot into a newer industry feel less like a gamble and more like an obvious choice.

Session 2

How creator content is giving every marketing touch point a makeover

As more brands look to repurpose creator content for campaigns outside of social platforms, it is clear that creator marketing is no longer a siloed strategy. How are marketers incorporating internet culture and creator content styles throughout their ad campaigns? In this session, panelists will discuss the impact of internet culture and creator trends on advertising strategy, and how marketers can work with—rather than compete against—a growing population of digital creators.

Session 3

Creator economy and the law: How to protect your brand campaign

This session will offer guidance on legal considerations such as disclosure requirements, copyright laws, and compliance with advertising standards and regulations. Panelists will also outline strategies for handling potential crises or negative publicity involving influencers, including proactive monitoring and response tactics.

Session 4

Meet the Creator

The term “creator” is intentionally ambiguous to encompass the diversity of talent with a digital following, but their distinct backgrounds make one-on-one conversations and features invaluable. In this session, we spotlight a creator’s career path and highlights, as well as best practices for both their peers and brand partners.

Lunch + Puppy Yoga with Puppy Sphere

12:00pm - 1:00pm

Session 5

Beyond campaign diversity: How marketers are approaching DEI with deeper intention

Diverse creators do more for marketers than just place their product in front of new consumers—when given the chance, they also give brands the opportunity to create culturally relevant messaging that actually resonates. This session will highlight how brands can develop a deeper understanding of culture by listening to and celebrating diverse voices beyond just tapping into their likeness for social campaigns.

Session 6

Snapchat Keynote

Session 7

Meet the Creator

The term “creator” is intentionally ambiguous to encompass the diversity of talent with a digital following, but their distinct backgrounds make one-on-one conversations and features invaluable. In this session, we spotlight a creator’s career path and highlights, as well as best practices for both their peers and brand partners.

Session 8

The creator contributions that AI could never replace

While the rise of AI in creator marketing has fostered innovation and opportunity, with the wrong use cases, it can also challenge the industry's authenticity. Instead of fearing the implications of AI, creators and brands must instead take advantage of this technology while honing in on the skills that AI can't replicate. This session will offer guidance on framing and implementing AI in creator marketing as a crucial tool, instead of fearing it an industry threat.

Creators + Cocktails

Join us as we bring together Toronto's top marketers & creators for a night of cocktails, connections and collaborations!

32days  10hours  45min  49sec

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*Please note that photographs and videos will the taken during the duration of the event. By registering/joining the waitlist and attending this event, you are agreeing to waive the right to any claims for payment or royalties in connection with the possible use of these photographs or videos.

1 day—all things creator marketing

Learn from leading marketers and creators.

Network

Meet Toronto's top marketers and creators!

Learn

Through interactive workshops, activities, panels and presentations!

Collaborate

Expand your knowledge and connections all at once!