Creator Insights
What’s here, what’s coming, and what’s possible for creators in 2025 and beyond. Discover exclusive insights into creators’ upcoming projects and unlock data to drive your next campaign.
Creators shape culture.
Brands fuel it.
At #paid, we connect brands with creators during authentic life moments that resonate—because partnerships rooted in authenticity drive better results. Use this guide to tap into creator insights and craft a strategy that resonates with the right people, at the right time.
To help brands align with these moments, we surveyed our network of 100,000+ creators across North America—from micro to celebrity—to uncover the key life milestones shaping their year ahead. These insights offer a look at the experiences that matter most to creators and the opportunities for brands to engage in ways that truly resonate.
As the creator economy is projected to grow from $250 billion to roughly $480 billion by 2027 (Goldman Sachs, 2023), these insights are invaluable for brands, marketers, and agencies looking to build meaningful, high-quality partnerships.
Where Creators Are Going:
The biggest events of 2025
Social drinking leads, but many creators avoid alcohol entirely.
The U.S. tops creator travel plans for the year.
Traveling is the top hobby outside of work for creators
From minimalism to meal prepping, creators are making intentional changes.
Pets play a big role in creators’ lives, with dogs leading the way.
This year’s big-ticket items go well beyond travel.
Creators are focused on saving, investing, and planning for the future
Creators are at every stage of family life
Creators’ careers span nearly every field from marketing to healthcare
The top creative skills shaping creators’ content this year.
The biggest health challenges and chronic illnesses impacting creators
Fuel Big Moments With Bigger Ideas
From milestone celebrations to everyday passions, creators are shaping culture in ways that resonate deeply with their audiences. By partnering with creators during these milestone moments, you’re not just crafting campaigns; you’re fueling stories that inspire, engage, and deliver results.