Connect with creators & brands

Spend the day learning, networking and collaborating with the country's top marketers and creators.

Design Exchange: 234 Bay St, Toronto
May 2nd, 2024
32days  10hours  45min  49sec

Speakers

Industry experts that have an in-depth understanding of creator marketing. These are the leaders you want to learn from!

Jason Tartick

Creator

Sonia Carreno

President, IAB Canada

Samantha & Madeleine Caleon

Creator

Jake Karls

Co-Founder & Chief Rainmaker, Mid Day Squares

Joey Kidney

Creator

Kahlea Nicole

Creator

Grace Wells

Creator

Devon Lawrence

Marketing Director, Taco Bell Canada

Toni Olaoye

Creator

Adam Wylde

@adamwylde

Danielle Ito

Influencer Marketing Manager, Notion

Shelley Samel

Chief Legal Officer, Ad Standards

Sarah Santarossa

Influencer & Brand Partnerships, Knix

Dhaval Bhatt

Founder & COO, Courage

Shannae Ingleton Smith

President, CEO & Co-Founder, Kensington Grey

Bita Eghbali

Creator Partnerships Manager, Snap

Jason Tartick

Creator

Coming soon...

Our mission is to connect creators and marketers

Agenda

All day agenda for Creator Marketing Summit North, 2024.
*Agenda is subject to change

Check in + Breakfast

9:00am - 10:00am

Session 1

Proof that creator marketing moves business

While creator marketing has proved itself as a meaningful strategy, not all brands have embraced its full potential. This panel will delve into exactly how brands can justify a greater investment in creator marketing, and the metrics that make a pivot into a newer industry feel less like a gamble and more like an obvious choice.

Session 2

How creator content is giving every marketing touch point a makeover

As more brands look to repurpose creator content for campaigns outside of social platforms, it is clear that creator marketing is no longer a siloed strategy. How are marketers incorporating internet culture and creator content styles throughout their ad campaigns? In this session, panelists will discuss the impact of internet culture and creator trends on advertising strategy, and how marketers can work with—rather than compete against—a growing population of digital creators.

Session 3

Creator economy and the law: How to protect your brand campaign

This session will offer guidance on legal considerations such as disclosure requirements, copyright laws, and compliance with advertising standards and regulations. Panelists will also outline strategies for handling potential crises or negative publicity involving influencers, including proactive monitoring and response tactics.

Session 4

Meet the Creator

The term “creator” is intentionally ambiguous to encompass the diversity of talent with a digital following, but their distinct backgrounds make one-on-one conversations and features invaluable. In this session, we spotlight a creator’s career path and highlights, as well as best practices for both their peers and brand partners.

Lunch + Puppy Yoga with Puppy Sphere

12:00pm - 1:00pm

Session 5

Beyond campaign diversity: How marketers are approaching DEI with deeper intention

Diverse creators do more for marketers than just place their product in front of new consumers—when given the chance, they also give brands the opportunity to create culturally relevant messaging that actually resonates. This session will highlight how brands can develop a deeper understanding of culture by listening to and celebrating diverse voices beyond just tapping into their likeness for social campaigns.

Session 6

Snapchat Keynote

Session 7

Meet the Creator

The term “creator” is intentionally ambiguous to encompass the diversity of talent with a digital following, but their distinct backgrounds make one-on-one conversations and features invaluable. In this session, we spotlight a creator’s career path and highlights, as well as best practices for both their peers and brand partners.

Session 8

The creator contributions that AI could never replace

While the rise of AI in creator marketing has fostered innovation and opportunity, with the wrong use cases, it can also challenge the industry's authenticity. Instead of fearing the implications of AI, creators and brands must instead take advantage of this technology while honing in on the skills that AI can't replicate. This session will offer guidance on framing and implementing AI in creator marketing as a crucial tool, instead of fearing it an industry threat.

Creators + Cocktails

Join us as we bring together Toronto's top marketers & creators for a night of cocktails, connections and collaborations!

Join the waitlist to attend

32days  10hours  45min  49sec
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1 day—all things creator marketing

Learn from leading marketers and creators.

Network

Meet Toronto's top marketers and creators!

Learn

Through interactive workshops, activities, panels and presentations!

Collaborate

Expand your knowledge and connections all at once!