Harnessing the power of TikTok, marketers and advertisers have the opportunity to create powerful new mixed-media approaches that reach audiences at all stages of the sales funnel, both on and off-platform. Join us for a panel discussion at the #paid Creator Marketing Summit, where we'll delve into leveraging creator-first content strategies, alongside a special discussion with McDonald's, to explore high-impact solutions in the digital landscape.

Have you noticed an influx of uninspiring, clickbait-y, have seen that before a million times pieces of content that have caught on like wildfire? They are what we call Creator Copy/Paste and we are going to chat about how brands can avoid the canned scripts and one take talking to the camera type of Creator content.

Jason Tartick, bestselling author and finance expert, is releasing his second book, “Talk Money to Me” this spring through HarperCollins. It offers advice on financial harmony in relationships, covering investing, budgeting, debt management, and credit improvement. With a background in corporate banking and an MBA, Jason emphasizes financial transparency for couples.

His debut book, “The Restart Roadmap,” was a bestseller, and his podcast, Trading Secrets, has over 15 million downloads. Jason is an investor, founder, and sought-after speaker with appearances on “Celebrity Family Feud” and partnerships with Capital One. He lives in Nashville, Tennessee.

Join Snapchat’s Bita Eghbali as she sits down with Snap Stars Kristie Sita and Toni Olaoye to discuss what makes Snapchat different – and why it’s a mainstay for creators and marketers who want to connect with audiences in meaningful ways. Hear from them on how they’ve found success working with brands on Snapchat – and how Snap Star Collab Studio can help catapult campaigns to the next level.

Discover Gen Z's emerging priorities as we decode the nuances of youth culture, explore evolving definitions of luxury, and share strategies for authentic engagement.

While the rise of AI in creator marketing has fostered innovation and opportunity, with the wrong use cases, it can also challenge the industry's authenticity. Instead of fearing the implications of AI, creators and brands must instead take advantage of this technology while honing in on the skills that AI can't replicate. This session will offer guidance on framing and implementing AI in creator marketing as a crucial tool, instead of fearing it as an industry threat.

In 2020 the world witnessed an explosion of creativity as individuals around the world turned to digital platforms to connect, entertain, and inspire.

In a world saturated with online content, how can your brand cut through the noise? Today’s brands can leverage timeless storytelling techniques and genuine brand authenticity to cultivate thriving social media communities. Join Jake Karls, Co-Founder at Mid-Day Squares to hear about how brands can craft stories that resonate with your audience and leverage their unique voice to build trust and loyal followings.

Guidance on legal considerations such as disclosure requirements, copyright laws, and compliance with advertising standards and regulations. Strategies for handling potential crises or negative publicity involving influencers, including proactive monitoring and response tactics.

As more brands look to repurpose creator content for campaigns outside of social platforms, it is clear that creator marketing is no longer a siloed strategy. How are marketers incorporating internet culture and creator content styles throughout their ad campaigns? In this session, we will discuss the impact of internet culture and creator trends on advertising strategy, and how marketers can work with—rather than compete against—a growing population of digital creators.

Diverse creators do more for marketers than just place their product in front of new consumers—when given the chance, they also give brands the opportunity to create culturally relevant messaging that actually resonates. This session will highlight how brands can develop a deeper understanding of culture by listening to and celebrating diverse voices beyond just tapping into their likeness for social campaigns.

The term “creator” is intentionally broad to include diverse digital talents. This session highlights a creator’s career and best practices for peers and brand partners.Joey Kidney, 27, from Ottawa, Canada, began content creation in high school after a hockey injury. He has over 8 million followers on TikTok, Instagram, and YouTube.

Joey authored three books: "What's the Rush?" (his life story), "Dreaming with My Eyes Wide Open" (poems), and "Take Your Time & Hurry Up." As a spoken word artist, he has over 25 million Spotify plays, including the song "Milestone | This Is Love." His album releases in Q2 of 2024.

While advertisers craft their annual marketing budgets around content previews from major networks, they are not conditioned to work around a creator’s timeline. What if a floral brand secured an early partnership for a creator's summer wedding? Can a furniture brand get a heads up when a creator buys their first home? Join #paid, a celebrity creator and other industry experts as they discuss how brands can bid for a slot in a partner's yearly calendar.