The Rise of Social Good Creators
Imagine if influencer marketing could act as philanthropy. Could it help brands look at influencer marketing in a positive light? Social Good creators are on the rise and offer a very interesting philanthropic angle. This week we’re talking to Arjun Das, who’s a talent manager of social good creators at Odd Projects. Arjun manages talent like Hunter Prosper and Jesus Morales. We want to learn more about the unique opportunities brands have when working with social good creators like Hunter and Jesus.
Why TikTok is becoming more like traditional TV
Over the past year, we’ve noticed an interesting trend — episodic TikTok shows. Some people are seeing TikTok as a network and creating shows that fit the aesthetic. Think about the many street style shows or dating shows that have popped up. We’re intrigued and believe it presents an opportunity for brands to get involved. This week we’re talking to Sol Betesh, the CEO of Fallen Media, all about this. Fallen Media operates many TikTok shows and has seen great success in the past 18 months.
Understanding Gen Z through the lens of absurdity and cringe
There’s no better person to help marketers understand Gen Z than JUV’s CMO, Shaina Zafar.
What marketers can learn from Back To School campaigns
This week you’ll learn from Sophia Liu, #paid’s Measurement and Insights Lead.
How Bayer has set a new standard for influencer marketing in a regulated industry
This week marketers will learn from Denise Vitola, the VP of PR, Social and Influencer at Bayer.
How to measure influencer marketing with media mix modeling
This week marketers will learn the following from Sean Billings, Co-Founder of Outpoint: 1. What is media mix modelling 2. How influencer marketing fits into a media mix model 3. When to use it for your brand to measure influencer campaigns
How marketers are changing their approach to influencer marketing
Lia Haberman has seen all forms of influencer marketing over the past 10 years. She’s been a CMO, teaches influencer marketing at UCLA and runs an industry leading newsletter.
How to measure brand awareness beyond likes and comments for creator campaigns
Measuring brand awareness might seem easy through likes and comments but what do those engagements really mean? What if there was a way to redefine how you viewed brand awareness for influencer marketing that gets your CMO excited.
How to build the right creator roster in 2023?
Join this live event to hear creator marketing expert Ashley Riske discuss roster building in 2023.
How to recession-proof your marketing using creators
Experts warn of a strong likelihood of a recession in 2023, so how can you recession-proof your brand? Consumers are still expected to spend, but how they will spend is predicted to be different. In numerous studies over the past century, it has shown that brands that maintained or increased their marketing during a recession fared better than those that didn’t. However, if budgets need to be cut, how do you still make an impact?
How to turn Creator Marketing into a Growth Channel
Join the #paid team, as we talk about innovative strategies to maximize the value of your content, creative inspiration, and successful case studies.
Branding Bootcamp—TikTok Edition w/ JT Barnett and Bari Rosenstein
We’re back with another Brand Bootcamp with a special guest! Join JT Barnett and Bari Rosenstein, the mastermind behind Auntie Anne’s Tiktok, to help you come up with a TikTok strategy for the rest of 2022.
The Future of Payments in eCommerce and Retail
Join leaders in the fintech and eCommerce space as they discuss the future of payment not just across websites but in retail and around the world.
Navigating adult content and creator marketing featuring The Bird’s Papaya
Did you know that you could promote sex toys and products with influencers and creators? Join #paid, Sarah Nicole Landry (known to millions as The Birds Papaya), and the co-founder of sexual-wellness brand Maude Eva Goicochea as they explore the unique space where digital marketing, sexual wellness, and creator marketing collide.
TikTok Masterclass: How brands and creators can create unforgettable content
Join TikTok powerhouse Jessie Jacobson—the creative force behind RunGums TikTok strategy—as she guides us through how to master this platform.
How pharmaceutical brands can use creators to reach new audiences
Join experts Carolyn Heiman & Alex Shebar for a conversation about best practices for advertising pharmaceuticals.
Ask The Creators with @footlessjo and @mike.rama
Imagine having a group of creators help strategize your future marketing campaigns? This event will give you exactly that.
Branding Bootcamp w/ JT Barnett
JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be breaking down the TikTok strategy for brands in real-time.
Creating a headline-worthy TikTok strategy in 2022
JT Barnett spends his days helping brands build their TikTok strategies. What if your brand was next in line? Join us for a one-of-a-kind event where JT will be building out the TikTok strategy for three lucky brands in real-time.
Branding Bootcamp — June Edition w/ JT Barnett
We’re back with another Brand Bootcamp! Join us and JT Barnett to help you come up with a TikTok strategy for the rest of 2022.
Branding Bootcamp w/ JT Barnett & Tom Boyd
We’re back with another Brand Bootcamp! This time JT Barnett is joined by Tom Boyd to help you come up with a TikTok strategy for the rest of 2022.
An honest conversation about being a Black creator in 2022
Join seven unique Black creators as they talk about the good, the bad, and the ugly of life of a Black creator in this day and age