Goal
Increase consideration and the emotional human connection with Schneider’s Sausages and grilling season.
The Campaign
Showcase how Western Canadians celebrate grilling season with the best tasting Schneiders sausages and wieners through creator's "why I'm obsessed with grilling season" stories.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
