How Canadian Tire inspired customers to shop smarter
60K
Organic views
380+
Organic shares
148%
Achieved view rate from top TikTok creator
260+
Comments on organic Instagram posts
Goal
Canadian Tire wanted to encourage customers to Shop Smarter by showcasing how the retailer's shopping technologies allow you to seamlessly shop whenever you want, however you want, in-store and online.
The campaign
As the customer journey can look different for everyone, Canadian Tire teamed up with 8 diverse creators to develop content that showcased the speed, convenience, and savings opportunities that the technologies, like the CT App, Pickup Lockers, and Kiosks offer.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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