Goal
Build awareness of the investment bank’s ‘stay ahead’ and ‘value of advice’ messaging and inspire Canadians to consider the variety of investment options with the bank.
The campaign
Investing doesn’t have to be stressful and confusing. This leading investment bank wanted to create an emotional connection with the audience by showcasing the joy of successful investments. They partnered with 3 mid sized creators on Instagram who all shared why they are investing and resources to help others stay ahead financially.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
