Goal
The objective of this campaign is to build awareness for the home retail brand among American homeowners interested in home decor.
The campaign
A creator program inspiring Americans to take on a tile project by showing how luxury vinyl tiles can transform the design of a space through flooring. The creators showcased the benefits of choosing this home retail brand, highlighting the process, the in-store experience, and the variety of products available.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
