Why TikTok is becoming more like traditional TV
Over the past year, we’ve noticed an interesting trend — episodic TikTok shows. Some people are seeing TikTok as a network and creating shows that fit the aesthetic. Think about the many street style shows or dating shows that have popped up. We’re intrigued and believe it presents an opportunity for brands to get involved.
This week we’re talking to Sol Betesh, the CEO of Fallen Media, all about this. Fallen Media operates many TikTok shows and has seen great success in the past 18 months.