Understanding Gen Z through the lens of absurdity and cringe
There’s no better person to help marketers understand Gen Z than JUV’s CMO, Shaina Zafar.
JUV is a Gen Z marketing consultancy that helps the biggest brands tap into the Gen Z generation.
Shaina pointed out that many things are viewed through the lens of absurdity and cringe. If we can understand how a generation operates, our marketing campaigns can be more effective.