The benefits of advertising in creator newsletters w/ the CEO of Smooth Media
Creators are building audiences beyond social media. One of the ways they are doing this is through their own newsletters. Think of creators like Rod Hill (@justmerod), Colin & Samir (@colinandsamir) and Shawn Johnson and Andrew East.
Marketers now have an opportunity to get associated with these creators and their audiences in another way — through newsletter sponsorship and branded content.
This we'll marketers will learn from Josh Kaplan who is the CEO and Co-Founder of Smooth Media. Smooth Media is a media company that helps operate and build creator newsletters among other media properties. They are the best at what they do.