Creators are building audiences beyond social media. One of the ways they are doing this is through their own newsletters. Think of creators like Rod Hill (@justmerod), Colin & Samir (@colinandsamir) and Shawn Johnson and Andrew East.

Marketers now have an opportunity to get associated with these creators and their audiences in another way — through newsletter sponsorship and branded content.

This we'll marketers will learn from Josh Kaplan who is the CEO and Co-Founder of Smooth Media. Smooth Media is a media company that helps operate and build creator newsletters among other media properties. They are the best at what they do.