Goal
Develop stronger audience familiarity with a campaign that encourages creators to let Infinity bring out their creativity.
The campaign
Partner with 8 creators to showcase the INFINITI models in their local city. Each creator was tasked with showing how INFINITI helps bring out their creativity—some showcasing how the model inspires and encourages lasting family memories, while others were inspired to take their vehicle on a road trip.
The campaign had more than 140,000 organic views and saw a 19 point increase in brand affinity. Viewers were so inspired by the content that consideration increased 16 points and purchase intent by 13 points.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.
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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.
