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Non-prescription medicine brand

How a non-prescription medication brand grew 55% over 2 years

How a non-prescription medication brand grew 55% over 2 yearsA list of offline usage options.
112K+

Organic Reel Views

43%

Message pull through

664%

Achieved Meta engagement targets reaching more than 990K

25pt

Increase in brand consideration

Goal

Increase awareness and consideration of a non-prescription medicinal powder with authentic human stories that help de-stigmatize women’s health concerns and providing education on this product using creator content organically and creator licensing.

The campaign

Partner with creators who can showcase relatable moments of experiencing this infection while highlighting the brand as their go-to for symptom relief. They launched content with 9 creators across Instagram and TikTok and then amplified it across Meta and TikTok through creator licensing.

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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers.

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General Mills worked with #paid to leverage some of the top health and wellness creators across Canada to grow their voice in the healthy cereal space and change perceptions around whole grains being a healthy cereal option. To ensure their message would resonate, they targeted women between 25 and 54, partnering with four creators on Instagram.

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General Mills was looking to improve consumers’ health perceptions around the Whole Grain product family as a healthier cereal option—particularly among its primary target group of mothers. 

A person is holding a can of Vizzy and drinking from a glass.
A man wearing a blue hat and blue jacket smiles for the camera.
Man in a red baseball cap and blue shirt using a laptop

"We saw the brand grow more 55% over the past two years.”

- Brand Manager

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