Our team gathered insights on how COVID-19 is impacting consumer behavior.
We looked to our partners and other thought leaders in media, retail, and digital. We incorporated their findings with ours to understand what's happening across markets and make predictions based on these trends.
Here's what we cover in the report:
1. How COVID-19 has evolved the way consumers shop
2. How COVID-19 has evolved the way consumers interact with the world.
3. How brands can participate in the conversation
Michelle Phan, the first makeup influencer on YouTube, is now a full-time CEO for one of the most distinguished makeup brands of our era. In a nutshell: The EM Cosmetics story
Emily Weiss’ foundational philosophy remains true for Glossier: every woman is an influencer. Glossier’s commitment to brand ambassadors, user-generated content, and community development create the environment for what is now one of the largest and fastest growing makeup brands of 2020.