Celebrities were the original influencers. For the most part, only they made it through the gatekeepers at traditional media channels. Your athletes, musicians, and actors.
The average Jane couldn’t just up and address millions of people at once. That decision was in someone else’s hands.
Of course, that’s changed. Now, anyone can gain expertise and share it with large groups of people. You learn. You share your knowledge. You entertain. And just like that, congrats—you become a media channel.
People begin to trust you to deliver a message. People allow you to influence them. That’s how it all starts for creators, and as long as you continue to deliver the content people expect from you, the influence only extends to more and more people.
That influence gets marketers like me pretty excited because it‘s a powerful tool for communication.
But... there are still lots of unknowns with this channel. Still questions about how to think about certain things. I’ve compiled some of the concerns I’ve heard from marketing folks over the past year.
Consumer habits and food and beverage trends are always on the move, making it hard to know what messaging will reach consumers. We've taken the work off your plate and researched this for you.
In the 1980s, we saw the power of popular culture and its effect on brands’ bottom lines as it dominated American consciousness. So let’s look at some of the most noteworthy marketing campaigns that joined high-impact 1980s celebrities with creative marketing campaigns, shall we?
The report touches on how #paid is serving customers: the features they love, how we stack up against the competition, and where we’re focused on improving so we continue to create dream matches between brands and creators