Two women holding up cell phones with a peace sign on them.
Black diagonal cross or X symbol on white background.
home
Creator Marketing

Report | Non-Alcoholic Beverages Trends

August 18, 2020
Richelle Batuigas
Sponsored

Our team at #paid compiled a report about trends in the non-alcoholic beverages category.

Category trends are sourced directly from consumers online, and the report takes a deep dive into the following sub-segments:

  • soft-drink
  • juice
  • dairy & non-dairy
  • ready-to-drink coffee & tea  

Use this as a guide to create content that matters to your audience, and to help with future campaign planning.

View the report below or download the PDF version of the report.

‍

‍

Title page showing report on Non-Alcoholic Beverages

‍

related articles

March 12, 2026
Quentin Humphrey
Gen Z visual strategy 2026: Why design is now a performance channel
For Gen Z, design is a trust signal, not a brand exercise. Here's why that changes how you spend.
See more
March 9, 2026
Roger Figueiredo
Domino's redefines meals, brands offer equity to creators, and ad buyers prioritize creator-led campaigns.
Dominos launched a social-first campaign featuring personalized pizza customizations from content creators and athletes. In a new model, a Gen Alpha skin-care brand is offering equity to teen creators, signaling deeper brand-creator relationships. Meanwhile, the IAB reports that 50% of U.S. ad buyers now consider creator-led social campaigns a "must buy," solidifying creators' central role in marketing.
See more
March 2, 2026
Roger Figueiredo
TikTok's Local Feed, American Eagle and Urban Outfitters bet on micro-creators, "2026 is the new 2016" nostalgia wave hits brand marketing, and U.S. creator ad spend hits $37B
TikTok’s new Local Feed opens a discovery surface for brick-and-mortar brands and local creators. Two major retailers, American Eagle and Urban Outfitters, launched gamified micro-creator programs in the same week, signaling a shift from big-name placements to always-on peer content. Meanwhile, the IAB reports U.S. creator ad spend hit $37 billion in 2025, growing 4× faster than total media, and the “2026 is the new 2016” nostalgia trend is giving pre-2020 brands a second act.
See more