Jessica Wei

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Michelin's approach to marketing: Then and now
From taking over the family business in 1880 to creating the legendary culinary star system, Michelin has been reinventing their brand for decades.
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Jessica Wei
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How fashion brands can “Go Green” without greenwashing
Not only do we owe it to the planet to reduce our carbon emissions through production and supply chains, but it’s also what consumers now demand when they’re looking to buy
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Jessica Wei
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