Report | COVID-19 & evolving consumer behaviors

March 26, 2020

Richelle Batuigas

Watch our Head of Measurement & Insights, Richelle Batuigas, outline how consumer behavior has evolved with the COVID-19 outbreak

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#paid_COVID-10 & Evolving Consumer Trends cover page

#paid_Key consumer behavioral thresholds

#paid_Across the globe, there's a surge in ecommerce sales

#paid_Consumers are visiting ecommerce sites more

#paid_Certain categories are growing online

#paid_This is a behavior that's likely to stay

#paid_Nielson_There is an emergence of a new retail environment

#paid_The 2003 SARS outbreak was a turning point for ecommerce in China

#paid_Cater to your consumers' new needs

#paid_Americans and Canadians are increasingly isolating

#paid_When stuck indoors people will increase media consumption by over 60%

#paid_Canadians rely on social media while social distancing

#paid_Consumers are engaging with creator content 2.5x more than they used to

#paid_Conversation in key categories remains consistent through the pandemic

#paid_Self-isolation has resulted in emerging interests and needs

#paid_Self-isolation has resulted in emerging interests and needs_2

#paid_There's more room to connect with consumers online than ever before

#paid_Gartne_Long before the coronavirus emerged, consumer trust in both government and large brands had eroded.

#paid_Kantar_The most important thing is for marketers to suspend their own viewpoint and put themselves in the consumers shoes

#paid_Kantar_Whatever the strategy it is of course critical that it is seen as authentic

#paid_Sidlee_Adjusting creative mix is key for brands communicating during the crisis

#paid_Creators are credible realistic relatable authentic

March 31, 2026

Roger Figueiredo

Aerie amplifies “100% Aerie Real” campaign with creators, Jeopardy launches a YouTube edition, and a creator rides his horse through Chick-fil-A drive-thru

Aerie extended its "100% Aerie Real" campaign and will creators to amplify the message starting in April. Jeopardy is debuting a YouTube-exclusive edition with creators like Rebecca Black and Monét X Change competing for charity. And a TikTok creator went viral after spontaneously riding his horse through a Chick-fil-A drive-thru in Florida.

March 24, 2026

Roger Figueiredo

Meta pays creators $3B, TikTok and Tubi launch a creator streaming program, and the Staples Baddie goes official

Facebook's Creator Fast Track offers guaranteed pay to pull top talent from TikTok and YouTube. The Creatorverse Incubator gives TikTok creators a path to long-form streaming on Tubi. And Staples signed viral employee Kaeden Rowland after her organic TikToks drove measurable store traffic.