Community roles are closely tied to the ability to deliver value. With so many brands vying for consumers’ attention, how can a company differentiate itself and provide additional value to customers beyond its product or service? How can it make customers feel closer to the brand? How can it solve user problems, or provide outstanding support, in a way that actually scales? 

The inspiration behind IN BOLD PRINT came from an all-too-familiar scenario—the founders kept seeing brands use sustainability as a marketing tactic and making baseless claims such as “clean,” “eco-friendly,” and “green.” Pradhan and Valor found themselves spending countless hours researching and evaluating what makes one brand’s product more sustainable than another.