Official YouTube Creator Partnerships API Partner
#paid is a creator marketing platform officially recognized by YouTube as a trusted partner for creator-led campaigns—and one of a select group of platforms integrated with YouTube's Creator Partnerships API.
2B
Monthly active users engaging with Shorts alone
98%
More likely to trust creator recommendations on YouTube vs. other platforms
65%
Of Shorts users don't use Reels — additive reach, not redundant
2%
Shorts views on Connected TV doubled in 2024
2B
Monthly active users engaging with Shorts alone
98%
More likely to trust creator recommendations on YouTube vs. other platforms
65%
Of Shorts users don't use Reels — additive reach, not redundant
2%
Shorts views on Connected TV doubled in 2024
2B
Monthly active users engaging with Shorts alone
98%
More likely to trust creator recommendations on YouTube vs. other platforms
65%
Of Shorts users don't use Reels — additive reach, not redundant
2%
Shorts views on Connected TV doubled in 2024
2B
Monthly active users engaging with Shorts alone
98%
More likely to trust creator recommendations on YouTube vs. other platforms
65%
Of Shorts users don't use Reels — additive reach, not redundant
2%
Shorts views on Connected TV doubled in 2024
Why YouTube
The only platform with Shorts and long-form in one place. YouTube unlocks audiences brands can't reach anywhere else—and content built to keep performing long after a campaign ends.
Additive reach
45% of Shorts users don't use TikTok. 65% don't use Reels. YouTube gets you in front of audiences no other platform touches.
2+ billion monhtly active users
45% of Shorts users don't use TikTok. 65% don't use Reels. YouTube gets you in front of audiences no other platform touches.
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Not just mobile
Shorts views on Connected TV doubled in 2024. Your campaign reaches people on every screen—including the biggest one in the house.
Built for the long game
YouTube content compounds. Search-optimized long-form keeps performing for years, not days. The only ecosystem where a 60-second Short and a 10-minute deep dive live side by side.
“YouTube is the new TV because creators are the new prime time.”
Featured at YouTube NewFronts
One of very few creator marketing platforms recommended to brand marketers at scale, directly by YouTube. That's not a claim. It's a credential.
Why YouTube creators
Creator content doesn't feel like advertising—it earns attention because it's built for the platform, by people who know their audience. And unlike a paid ad, it doesn't stop working when the campaign ends.
Trust that converts
Audiences are 98% more likely to trust creator recommendations on YouTube than on any other social platform.
Short and long all in one place
Long-form creators build real relationships over time. Shorts creators drive discovery at scale.
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Content that compounds
YouTube creators don't disappear after a campaign ends. Content keeps working for months and years through search and recommendations.
Brands running with us now
Optimum, Nespresso, Angel Studios, and Puma are live on YouTube through #paid. Real campaigns with measurable results.
The YouTube partner
brands trust
#paid is officially recognized by YouTube and featured at NewFronts as one of the only creator marketing partners recommended to manage the full creator campaign lifecycle.
YouTube Creator Partnerships API
One of a select group of platforms with direct API access—covering creator discovery, audience insights, and organic vs. paid performance measurement side by side.
The full lifecycle, handled
From discovery and matching to content production and measurement. Brief us—and we handle the rest.
A trusted partner by leading brands
From CPG to entertainment to telecom, brands trust #paid to connect them with YouTube creators who actually move the needle.
“If you have a story to tell, you can do it in a 15-second short, a 15-minute video, a 15-hour live stream—and everything in between.”
Ready to run creator ads on Youtube?
Connect with our team and see what creator-led YouTube campaigns can do for your brand.