The Creator Effect Volume 3
December 9th, 2025 @ 1:00 pm EST
Join us for the final installment of The Creator Effect in 2025!
As AI slop and social commerce flood our feeds, attention has become both the problem and the prize. While marketers and algos are fighting for seconds, the landscape is quietly realigning around the only voices consumer trust: creators. They’re the only ones cutting through the noise, holding focus online and increasingly showing up IRL with the authority brands can’t manufacture.
In this #paid industry report, we’ll cover:
New Tech:
- How translation tools drive deeper audience relevance
- AI feeds are accelerating creative possibilities
Media Landscape:
- The social content to traditional production pipeline
- How creators are curating community
Performance Marketing:
- How creators curate the shopping journey from feed to point of sale
- Optimizing content production for AI-driven media buying algorithms
What we’re watching:
- Creator content influencing LLM results
- Gen Alpha is coming online
Meet your speakers
Kristen Phillipi
Lead Strategist, #paid
A glimpse of who we've hosted
