Welcome to the DTC Growth show.
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
truLOCAL is a consumer platform that started four years ago.
Their main objective is to get consumers consuming value-added meat, meaning meat that's 100 percent grass fed, pasture raised, and most importantly, locally sourced.
That means there are strict criteria for farmers and suppliers wanting to join the network. Marc unpacks what the expectations are for everyone joining the marketplace.
COVID-19 has changed things, but truLOCAL is fortunate to be positioned as a DTC brand doing almost all of their business online. They also have the ability to fill boxes in closed-off fulfillment centres. Because operations continue, they've been able to hire as many people as possible. They’ve used this time to adjust their marketing practices to connect more authentically with their customers.
Customer experience is huge for truLOCAL. Marc keeps it as simple as possible with the goal of converting a task that is often seen as a chore, into an enjoyable experience. They don’t tell you what is best between organic and 100 percent grass fed, you decide what is better for you.
Pricing is always an interesting conversation. With a lot of brands cutting, slashing, and offering discounts, Marc shares his approach and plan with truLOCAL.
He also shares his approach to expanding his business. Not just new products, but also moving into new territories.
Marc delves into what it means to be a brand. Anyone can start a cool brand but how do you sustain that brand with your business model?
You might not know this, but Marc started in door-to-door sales. He opens up about his journey to founder of this fast-growing business operating in multiple countries.
To learn more about truLOCAL, go to trulocal.ca.
This is the DTC Growth Show by #paid.
In this episode, we talk to Val Geisler, the CEO of Fix My Churn. She's on a mission to increase conversions, and decrease churn. She drops a bunch of email and marketing knowledge that will help you now.
In this episode, we talk to Nick Greenfield, the Founder & CEO of Candid. He's on a mission to make orthodontics and teeth aligners more affordable and accessible to all. He talks about how he disrupted an industry built on in-person, expensive services and brought it into the e-commerce space.
Her company is reinventing toothpaste—fully sustainable dry tablets (instead of the paste most of us are used to).
In this episode, we talk with Bryan Lewis, CEO and Founder of The Sweat Club, a subscription fitness brand focused on women’s activewear.
In this episode, we talk with David Wolfe, CEO and Founder of Olivers, a men’s activewear brand inspired by the farm-to-table movement.
In this episode, we talk with Vino Jeyapalan, CEO and Founder of Kabo, a company that brings human-grade dog food to dog owners.
Two female founder are changing the world, one sleep at a time.
In this episode, we talk with Erin Frey, Co-CEO and Co-Founder of Frey, a sustainable clothing care company turning the detergent category on its head.
In this episode we talk to Andy Bilinsky, Founder and CEO at Lensabl. They make it really easy for you to update prescription lenses for your existing frames.
Nik Sharma! He handled social strategy for major celebrities like, Priyanka Chopra and Pitbull—at 15. He's one of AdWeek’s Young and Influential, and helped build the Cha Cha Matcha and Hint brands. This episode is especially exciting because we're catching him on the heels of the Judy launch.
In this episode, we talk to Steadman Dinning, CEO and Co-Founder at Bruvy. They're bringing skincare to men with thoughtful products and GUYDANCE.
In this episode, we talk to Alex Ikonn, Co-Founder at Intelligent Change, where he's building products like the five-minute journal to boost happiness and increase productivity.
In this episode, we talk to Web Smith, Founder at 2PM, a bootstrapped media and publishing company that puts out two long form essays and three letters every week, hosts 12 databases, and they host the 2PM polymathic community.