Welcome to the DTC Growth show.
Every episode we talk to founders and leaders at some of the most exciting DTC brands in the world. We discuss their vision, how they launched, and how they are growing their brand.
In this episode, we talk to Val Geisler, the CEO of Fix My Churn. She's on a mission to increase conversions, and decrease churn. She drops a bunch of email and marketing knowledge that will help you now.
Val works with brands to... fix churn. And the main channel she uses for onboarding and customer communication is email. Lots of other great channels, but that's the main one.
Don't pit acquisition and retention. They're friends. Marketers need to learn to split their focus, and adjust it at different times throughout the year. And if you don't know how to approach your retention, ask yourself what you'd do if you could never acquire another customer again. I love that question.
I also appreciate the dinner party approach to building welcome and onboarding email sequences. Val calls it the dinner party strategy, and you can get her full guide for free.
If you don't follow Val on Twitter, you're missing out. Connect with her.
This is the DTC Growth Show by #paid.
In this episode, we talk to Nick Greenfield, the Founder & CEO of Candid. He's on a mission to make orthodontics and teeth aligners more affordable and accessible to all. He talks about how he disrupted an industry built on in-person, expensive services and brought it into the e-commerce space.
Her company is reinventing toothpaste—fully sustainable dry tablets (instead of the paste most of us are used to).
In this episode, we talk with Bryan Lewis, CEO and Founder of The Sweat Club, a subscription fitness brand focused on women’s activewear.
In this episode, we talk with David Wolfe, CEO and Founder of Olivers, a men’s activewear brand inspired by the farm-to-table movement.
In this episode, we talk with Vino Jeyapalan, CEO and Founder of Kabo, a company that brings human-grade dog food to dog owners.
Two female founder are changing the world, one sleep at a time.
In this episode, we talk with Erin Frey, Co-CEO and Co-Founder of Frey, a sustainable clothing care company turning the detergent category on its head.
In this episode we talk to Andy Bilinsky, Founder and CEO at Lensabl. They make it really easy for you to update prescription lenses for your existing frames.
Nik Sharma! He handled social strategy for major celebrities like, Priyanka Chopra and Pitbull—at 15. He's one of AdWeek’s Young and Influential, and helped build the Cha Cha Matcha and Hint brands. This episode is especially exciting because we're catching him on the heels of the Judy launch.
In this episode, we talk to Steadman Dinning, CEO and Co-Founder at Bruvy. They're bringing skincare to men with thoughtful products and GUYDANCE.
In this episode, we talk to Alex Ikonn, Co-Founder at Intelligent Change, where he's building products like the five-minute journal to boost happiness and increase productivity.
In this episode, we talk to Web Smith, Founder at 2PM, a bootstrapped media and publishing company that puts out two long form essays and three letters every week, hosts 12 databases, and they host the 2PM polymathic community.
In this episode we talk with Taylor Holiday, CEO at Common Thread Collective. They're a growth agency that helps brands make a profit from their digital spend.