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Why #paid?

The smartest marketers trust our proprietary technology and industry expertise to source the most authentic and qualified influencers to activate their programs effectively and on budget.

Your story from a trusted voice

Successful influencer marketing tells engaging stories. Our programs ensure you activate influencers who believe in your brand, produce best-in-class content, and tell your story authentically.

Global influencer roster

#ThePaidCrew extends across more than 100 countries around the world and includes over 12,000 influencers of all types–including mommy bloggers, urban photographers, lifestyle bloggers, fitness gurus, and more. Each of these influencers have opted in to join #paid and have been vetted by our team of experts.

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Authentic influencer collaborations

One of our guiding principles at #paid is ensuring that the work we do is rooted in authenticity. Because we have personal relationships with our influencers, we know who the ideal matches for your brand are and can guarantee the most authentic and top quality content. Every influencer activated is an accurate representation of your brand and are likely a consumer of your product or service already. We can also onboard influencers that you have previously worked with, keeping all of your relationships in one place.

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Proprietary matching algorithm

The science behind our algorithm leverages a wealth of data sourced from successful campaigns between marketers and influencers. This allows us to find the most appropriate candidates to fulfill a marketer’s objectives. Even though two influencers have the same follower count and engagement rates, they may offer two very different content experiences to their audience. Our algorithm is capable of identifying their intricate characteristics and differentiating between them in order to make the most accurate recommendations.

Get experienced execution

Our team has years of experience in the industry resulting in best-in-class strategy and execution to ensure your campaign exceeds expectations.

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We handle the legal stuff

We take care of the administrative work to protect your brand and the influencers you collaborate with. Every campaign is kicked-off with a clear outline of everybody’s responsibilities, brand safety guidelines, exclusivity clauses, content ownership rights, and payments terms. Whatever customization your contracts require, we have you covered.

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RealView™ post preview

Guarantee your content and captions are on brand by utilizing our post preview technology to review and approve all deliverables before they go live. Your dedicated account manager will review each post with you and ensure the necessary handles, hashtags, disclosures, and mentions are included. You can also download a PDF version to share with key stakeholders.

Moving the industry forward

We created #paid in an effort to support people’s passion for creating engaging content, and to enable the world to experience their photography and powerful storytelling on a day-to-day basis. With the rapid growth of influencer marketing, we are proud to be leaders in the space and guide the industry to grow in a positive and productive manner. This means working with regulatory bodies on best practices, educating our brand and agency partners, onboarding professional creators, and being active members in the community.

Connect with powerful storytellers

Influencers of all types love using #paid. Meet a few members of #ThePaidCrew.

Launch your influencer program

A member of the #paid team will be in touch with you within 2 business days

Get Started