paid-search paid-alert paid-chat paid-arrow-down paid-hash paid-star-filled paid-star-half paid-star paid-check paid-cross paid-calendar paid-heart paid-question
paid-logo-black

How it works

Leading brands trust us to find the right influencers, deliver engaging content, and analyze key metrics.

1. Design a strategy

Complete the brief template on our Campaign Wizard so we can recommend the best influencers for your campaign.

  • Campaign KPIs
  • Flight dates
  • Target audience
  • Key message

2. Get recommendations

Our recommendation engine will generate an influencer list based on your specific campaign details. The list is then reviewed by our in-house talent managers to ensure perfection, before being sent back to you for approval.

3. Approve your content

Be sure every piece of content, caption, mention, and hashtag is on-brand and delivers the message you want to send. Review and approve all posts before they go live.

4. Launch your campaign

A fully dedicated account manager will be by your side while the campaign achieves your marketing objectives. We are committed to making your program a success.

5. Receive a report

A customized wrap-up report will be presented upon campaign completion—providing a qualitative and quantitative analysis of each influencer post as well as overall campaign performance.

Best practices for your program

Providing you with the data, technology, and expertise to activate your influencer marketing program efficiently and effectively.

a.

Fair market value

Influencers are typically priced per post based on several data points, including their follower count, engagement rate, and post frequency. As influencers’ metrics fluctuate, their post prices do too. At #paid, we verify pricing accuracy regularly and adjust any inconsistencies to re-align with fair market value. Our platform will also calculate each influencer’s Cost Per Engagement (CPE) so we can use it as a benchmark in the proposal we share with you.

b.

Mandatory disclosure

If your business operates in the US, Canada, or the UK, there are industry regulations that govern the usage of sponsored social posts. The Federal Trade Commission (FTC), Advertising Standards Canada (ASC), and Advertising Standards Authority (ASA) all require that social media posts contain mandatory disclosures that outline the relationship between influencers and your brand—whether the exchange is monetary or in-kind. If there is a relationship established, you are liable and subject to potential fines. At #paid, we enforce mandatory disclosure for all collaborations.

c.

Approving content

Brand safety is a top priority for all marketers so it is very important to ensure that the content being created is relevant and the captions are delivering your brand’s message. Always remember to check the handles, hashtags, and mentions too. These are key components of your campaign and will impact performance. The #paid platform’s RealView™ post preview technology will make sure you can review all deliverables and approve them before they go live.

d.

Tracking results

For continued success, you need to track and analyze what content and which influencers are producing positive results for your campaign. Then you can calculate your cost per impression or engagement, social sentiment score, or any other relevant KPI. This data offers insight into how best to invest future dollars; whether to double down on the strongest performers or amplify top content natively. Every #paid campaign is tracked in real-time and analyzed by our team of experts. A comprehensive wrap-up report is then prepared and reviewed with you to guarantee satisfaction.

Launch your influencer program

A member of the #paid team will be in touch with you within 2 business days

Get Started